Daily coverage of RevOps, sales forecasting, pipeline analytics, and B2B SaaS marketing. Curated for $100M to $1B ARR revenue teams.
The 2025 MarTech Replacement Survey reveals a sharp drop in replacement activity for major martech categories, with marketing automation falling from 31.1% in 2024 to 19.4% in 2025, CRM declining from 22.1% to 9.7%, and email platforms decreasing from 24.3% to 13.7%, according to [MarTech](https://martech.org/martech-replacement-is-slowing-and-that-changes-everything/).
The 2025 MarTech Replacement Survey indicates a broad-based decline in replacement activity across major martech categories, with marketing automation dropping from 31.1% in 2024 to 19.4% in 2025, CRM falling from 22.1% to 9.7%, and email platforms decreasing from 24.3% to 13.7%, according to [MarTech](https://martech.org/martech-replacement-is-slowing-and-that-changes-everything/).
The global marketing technology market is projected to reach $2.4 trillion by 2033, growing at a compound annual growth rate (CAGR) of 20.1% from 2026, according to a report by Grand View Research as cited in Demand Gen Report. This expansion reflects the increasing reliance on digital tools for B2B marketing, with the internet, mobile devices, social media, and customer relationship management programs identified as key drivers for business growth.
The marketing technology market size is expected to hit $2.4 trillion over the next eight...
At the Spring 2026 MarTech conference, participants in the MarTech Vibe Marketing Lab worked in small teams to create marketing tools for Harlem Grown, a nonprofit focused on urban farming and youth mentorship, revealing challenges in maintaining brand consistency with AI-generated content. One team developed a story engine to transform a single impact story into various content pieces across channels while ensuring a consistent voice, as detailed in the lab's hands-on collaboration.
At the Spring 2026 MarTech conference, participants in the MarTech Vibe Marketing Lab collaborated hands-on to develop a marketing tool for Harlem Grown, a nonprofit focused on urban farming and youth mentorship, revealing that AI-generated content often lacks brand-specific voice despite efficient production.
Iterable, an AI customer engagement platform, has launched Nova Agent, which uses real-time AI to adapt campaigns and ensure precise personalization at scale, according to Demand Gen Report. This tool addresses the gap between customer expectations and brand delivery by evaluating customer behavior as it happens and adjusting messages to reflect current intent, helping marketing teams maintain deep personalization amid growing complexity.
Artificial intelligence is reshaping how customers discover, evaluate, and engage with brands, but many...
The 2025 MarTech Replacement Survey indicates a broad-based drop in martech replacement activity, with marketing automation falling from 31.1% in 2024 to 19.4% in 2025, CRM decreasing from 22.1% to 9.7%, and email platforms dropping from 24.3% to 13.7%. This shift marks a departure from previous years of routine replacements, as reported in the survey.
Marketers at the Spring 2026 MarTech conference's MarTech Vibe Marketing Lab worked in small teams to create tools like a Harlem Grown story engine, which transforms one impact story into multiple content pieces while maintaining consistent voice, highlighting the challenge of ensuring AI-generated content sounds like a specific brand.
At the Spring 2026 MarTech conference's Vibe Marketing Lab, participants engaged in hands-on collaboration to create marketing tools, including one for Harlem Grown, a nonprofit focused on urban farming and youth mentorship. The author developed a "Harlem Grown story engine" to transform a single impact story into various content pieces while maintaining consistent brand voice, revealing the difficulty of ensuring AI-generated content reflects a brand's unique identity.
At the Spring 2026 MarTech conference's MarTech Vibe Marketing Lab, participants collaborated on hands-on projects, including creating a marketing tool for Harlem Grown, a nonprofit focused on urban farming and youth mentorship, where one team developed a "Harlem Grown story engine" to transform a single impact story into various content pieces while ensuring consistent voice, according to [MarTech](https://martech.org/if-your-ai-content-feels-generic-this-is-why/).
B2B marketers repeatedly describe data as their most valuable asset, investing significantly in tools like marketing automation platforms (MAPs), customer relationship management systems (CRMs), and customer data platforms (CDPs). According to MarTech, despite this investment, the abundance of data from digital campaigns has not clarified decision-making, as reports often feature metrics that improve without explanations of why.
B2B companies use these tools to generate analytics, filling presentations with tables and graphs, sometimes via...
B2B marketers view data as a vital asset, comparing it to resources like gold or oil, and invest significantly in tools such as marketing automation platforms (MAPs), customer relationship management systems (CRMs), and customer data platforms (CDPs), according to MarTech. Despite this investment, the abundance of data from digital campaigns has not clarified decision-making, as reporting often includes tables and graphs without explaining why metrics change.
B2B campaigns are difficult to measure due to long sales cycles that can span months...
B2B marketers frequently describe data as their most valuable asset, comparing it to gold or oil, and invest heavily in tools such as marketing automation platforms (MAPs), customer relationship management systems (CRMs), customer data platforms (CDPs), and other martech solutions, according to [MarTech](https://martech.org/b2b-marketers-are-drowning-in-data-but-starving-for-insight/).
B2B marketers repeatedly describe data as their most valuable asset, comparing it to gold or oil, and invest heavily in tools like MAPs, CRMs, CDPs, and various martech solutions that consume a significant portion of their budgets. Despite this investment, reporting now includes analytics from digital campaigns, a shift from past practices where B2B companies advertised in trade publications with limited evidence of benefits, yet more data has not clarified decision-making as marketers fail to turn it into meaningful insights.
Microsoft is introducing AI Max for Search campaigns, which expands query matching and personalizes ad delivery across Copilot and Bing, as part of updates designed to help advertisers maintain visibility as AI agents take on larger roles in discovery and transactions, according to [MarTech](https://martech.org/microsoft-updates-ads-platform-for-ai-driven-discovery/).