B2BMX Summer Camp 2026 Week 2 Focuses on Early Buyer Influence

B2BMX Summer Camp 2026 Week 2 examines B2B buyers who finalize vendor shortlists before sales involvement begins. The sessions occur on Wednesday, July 22, and center on influencing preference during the research phase rather than lead volume metrics.

92% Shortlist Statistic Drives Agenda

According to Demand Gen Report, 92% of B2B buyers build their vendor shortlists before they ever speak to sales. NetLine’s Josh Baez presents the session How to Influence B2B Buyers Before They Build Their Shortlist at 12:00 PM ET. The presentation covers frameworks for reaching prospects during research, appearing in locations where buyers conduct due diligence, and maintaining relevant follow-up messaging across the buyer journey.

Human Connection in AI-Driven Marketing

Week 2 also addresses the impact of AI automation on marketing execution. According to Demand Gen Report, trust and human connection become the competitive advantage as AI handles more marketing tasks. Ashley Faus of Atlassian delivers the session Keeping the Human at the Center of AI-Driven Marketing at 2:00 PM ET. The replay session provides frameworks for building loyalty through interactions that maintain human relevance alongside AI efficiency.

Session Integration and Access

Week 1 covered AI and ABM topics. Week 2 sessions are designed to complement each other, with one addressing early buyer access and the other addressing sustained engagement. According to Demand Gen Report, registration covers all B2BMX Summer Camp 2026 sessions in live and on-demand formats, including a discount code for the 2027 event for attendees.