Demand generation news, campaign playbooks, and B2B marketing coverage.
The global marketing technology market is projected to reach $2.4 trillion by 2033, growing at a compound annual growth rate (CAGR) of 20.1% from 2026, according to a report by Grand View Research as cited in Demand Gen Report. This expansion reflects the increasing reliance on digital tools for B2B marketing, with the internet, mobile devices, social media, and customer relationship management programs identified as key drivers for business growth.
The marketing technology market size is...
Iterable, an AI customer engagement platform, has launched Nova Agent, which uses real-time AI to adapt campaigns and ensure precise personalization at scale, according to Demand Gen Report. This tool addresses the gap between customer expectations and brand delivery by evaluating customer behavior as it happens and adjusting messages to reflect current intent, helping marketing teams maintain deep personalization amid growing complexity.
Artificial intelligence is reshaping how customers...