8 stories tagged #ai-search.
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10Fold surveyed 400 B2B technology marketing decision makers and found that 52% now rank AI-generated search and answer engines as their top content distribution channel.
The Visibility Reset: How AI Search Is Changing B2B Content Strategy report stated that AI-generated search and answer engines took the top slot from SEO. Search is no longer limited to traditional search engine results pages.
Sixty-five percent of Americans used AI search in the past six months, yet only 15% said they trust it a lot, according to research from Yelp cited in [MarTech](https://martech.org/can-marketers-navigate-ai-searchs-trust-cliff/). Consumers apply AI tools to compare products, research vendors, and narrow options despite the trust shortfall.
Parsnipp has launched an AI Search and GEO platform that models full buyer research journeys to measure brand visibility inside generative AI systems.
The Seattle-based company uses persona-based agents and multi-turn interactions rather than single-prompt testing. The platform covers brand analytics across ChatGPT, Gemini, Claude, Grok, and Perplexity, plus competitor tracking, prompt and citation analysis, GEO content optimization, search personas, and AI readiness recommendations.
Google is expanding its Preferred Sources feature into AI Overviews and AI Mode. The change allows user-selected sites to appear with a preferred badge inside AI-generated answers.
Preferred Sources originally launched to let users prioritize publications in Top Stories. The selections now extend to AI search results across Search.
Users choose eligible websites that publish fresh content through Search personalization settings.
Companies that organize and structure metadata have a major edge in AI-powered search and personalization according to MarTech.
Metadata already serves as the currency for organic search. It includes schema markup, product-feed attributes, image descriptors, DAM tags, provenance signals, and taxonomies.
Metadata helps Google understand, index, and present content across Search, Images, and product experiences.
Metadata already serves as the currency for organic search through schema markup, product-feed attributes, image descriptors, DAM tags, provenance signals, and taxonomies. According to [MarTech](https://martech.org/the-ai-marketing-advantage-hiding-in-your-metadata/), this structured data helps Google understand, index, and present content across Search, Images, and product experiences.
AI has elevated metadata from search optimization to the cornerstone of how brands are found, understood,...
SOCi and Google are hosting an exclusive webinar titled 'Winning the Next Era of Local Visibility' on June 3 to address how AI is changing local search dynamics. According to [MarTech](https://martech.org/winning-the-next-era-of-local-visibility-how-ai-is-changing-local-search/), AI-powered experiences such as Google AI Overviews, Gemini, and Ask Maps are altering how customers discover local businesses, with people now asking more detailed, conversational questions that influence which...
Conductor, a provider of SEO and digital marketing software, announced AgentStack, a platform that enables brands to scale AI-driven search visibility using turnkey agents and custom workflows, as detailed in a recent report. This introduction includes a new enterprise suite of native Large Language Models (LLM) apps, developer infrastructure, and turnkey agents designed to help brands build, manage, and scale their presence across AI-driven search experiences.
AgentStack supports Answer...