Optimized Sales Optimized Marketing Target Accounts For CROs For CFOs For CMOs Blog News Glossary Compare Tools About Schedule a Demo
SAAS

SaaS News

B2B SaaS company news, benchmarks, and operator coverage.

Wooden snowflake decorations on sand, evoking winter holiday themes.

Snowflake Debuts AI Tools at Summit '26 for Marketers

Snowflake pitched its platform as a System of Intelligence at this week’s Snowflake Summit ’26. The company introduced tools that combine AI agents, governance, customer data and business operations in one environment.

Snowflake rebranded several AI offerings and launched CoWork and CoCo as building blocks for AI-powered workflows. It also released Cortex Sense, a context layer that supplies company-specific language, processes and business rules to AI systems.

Read Full Article →
Top-view of a workspace with contract, coffee, laptop, and smartphone focused on business productivity.

Salesforce Signs Agreement to Acquire Contentful

Salesforce signed a definitive agreement to acquire Contentful. The company plans to combine the platform with its Data 360 and Agentforce offerings to deliver personalized, AI-assembled experiences at scale across channels.

Many enterprises currently rely on static, channel-specific content.

Read Full Article →
Business colleagues collaborating in an office setting with laptops and electronics.

Intuit Cuts 3,000 Jobs and Reduces Mailchimp Investment

Intuit announced this week it will cut approximately 3,000 jobs, representing 17 percent of its global workforce. The move affects the 11 million businesses that use Mailchimp. Mailchimp is not shutting down, but Intuit is reducing investments in the platform according to [MarTech](https://martech.org/what-intuits-layoffs-mean-for-mailchimp-customers/).

Intuit purchased Mailchimp for $12 billion as part of its small-business strategy.

Read Full Article →
Close-up of a tablet displaying analytics charts on a wooden office desk, alongside a smartphone and coffee cup.

Amplitude Partners with Statsig, Raising Customer Concerns

Amplitude and Statsig, previously competitors, announced a partnership in May 2026 where Amplitude will manage the Statsig brand and customer base. This arrangement follows OpenAI's $1.1 billion acquisition of Statsig last year, with the original Statsig team remaining at OpenAI. As a result, Amplitude inherits the platform's code and customer relationships while handling its roadmap and support, potentially affecting customers who valued Statsig's rapid innovation.

Read Full Article →