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Trend Micro
NO MORE FUZZY ROI

The Trend Micro team was  getting more and more requests for data analysis from their regional marketing teams. How were each of their programs performing against business objectives? How could they optimize each new campaign? They needed a solution that would help her to build out a highly accurate marketing attribution model to answer these questions—and effectively structure reports and dashboards to share with marketers across the business.

Continue reading to see our solution and their results... 

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Zix
ZIX SCALES SMART MARKETING, INCREASES QUALIFIED OPPORTUNITIES BY >5X

The Zix marketing team needed a clear view of which marketing programs were impacting revenue so they could maximize their leads to sales (and keep their directors happy). But the team’s manual processes for attribution and reporting were holding them back—they were time-consuming and unreliable. They struggled to get a clear view of their opportunities across their siloed technologies, and manpower was running thin.

Continue reading to see our solution and their results... 

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