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Demand Gen

Adwave Launches Wavemaker AI Video Generator for CTV

Adwave releases Wavemaker, an AI video platform that converts text prompts into scripted CTV commercials in two to five minutes.

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Adwave has introduced Wavemaker, a standalone AI video generation platform that converts text prompts, URLs, files or topics into scripted, voiced and scored videos. The tool runs on the same infrastructure as Adwave’s CTV advertising platform and produces finished videos in two to five minutes without editing experience or a production crew.

according to Demand Gen Report.

Production Workflow

Wavemaker accepts natural language descriptions, URLs, documents and file uploads. It automatically writes scripts, assembles AI imagery and video clips, generates voiceover narration and scores background music in parallel. The platform outputs videos in landscape, portrait, square and 4:5 aspect ratios for distribution on YouTube, TikTok and Instagram.

Videos are typically ready within five minutes of generation.

Pricing and Access

Wavemaker uses a credit-based model. A free tier provides 150 credits. Pro and higher plans include REST API and MCP access, enabling integration with tools such as Cursor and Claude Desktop or direct calls from programming languages.

according to Demand Gen Report.

Target Use Cases

The platform supports small businesses creating professional CTV commercials and B2B marketers converting product pages into social videos. Developers can embed video generation into existing workflows through the API.

according to Demand Gen Report.

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