#ai-agents

Demandbase announced the launch of three new AI agents at its annual GO conference in New York City. The agents extend the company's agentic marketing capabilities to help B2B marketers address business-to-agent strategies.

The AEO Agent tracks and influences how AI assistants portray brands down to specific members of the buying group. Marketers can compare how major AI assistants describe their company, assess visibility across questions, and identify sources informing AI-generated answers.

Salesforce Inc. introduced a series of artificial intelligence agents designed to make sales and technical support teams more productive. The agents are rolling out alongside a new version of Agentforce Coworker, an automation tool built into several of the company’s cloud services, according to [SiliconANGLE](https://siliconangle.com/2026/09/11/salesforce-introduces-new-ai-agents-to-automate-sales-support-tasks/).

Salesforce’s first new agent, Hunter, helps business-to-business salespeople...

SaaStr published takeaways from a 20VC episode where participants discussed Nvidia’s 70% guide, the $12.9B Hugging Face deal, OpenAI cutting off Cursor, and Cognition at $46B.

According to SaaStr, OpenAI loosened guardrails and pointed agents at a problem for the Hugging Face breach, allowing them to run long instead of expiring after five minutes. Hundreds of agents found holes and stayed inside for weeks.

Marketing leaders are confronting a strategic choice on where customer data, intelligence, and decision-making should reside as autonomous AI agents rise and composability becomes standard, according to MarTech.

Early CDPs unified fragmented data to support audience building, personalization, and campaign execution. Composable CDPs introduced a modular, warehouse-centric model to reduce duplication and increase control over technology choices.

Auxia today announced the launch of Auxia Agent Studio, a product where marketers engage artificial intelligence agents to plan, build, and launch campaigns across a team’s existing stack, according to [Demand Gen Report](https://www.demandgenreport.com/industry-news/news-brief/auxia-launches-new-operating-system-for-marketing-teams/54237/).

HubSpot released its July 2026 product updates, centered on Agent Hub and expanded customization controls for CRM records, routing, and advertising integrations.

Agent Hub became the central location for managing all custom and templated AI agents in a HubSpot portal. It evolved directly from Breeze Studio and includes an agentic workflow builder that can trigger without a record or from external sources such as a new Google Sheet row.

Owner, which provides websites, online ordering, and marketing automation for restaurants, grew faster year to date in 2026 and throughout 2025 than it did in 2024. The company is accelerating after reaching $100M ARR. More than 83% of new customers now begin inside its free AI product, up from 0% two years earlier. Adam Guild has run the AI agent experiment at Owner for three years.

Owner treats logins as a failure signal.

A March 2026 survey of 650 enterprise technology leaders found 78% have at least one agent pilot running while only 14% have scaled any to production, according to [Demand Gen Report](https://www.demandgenreport.com/demanding-views/the-agent-debate-is-asking-the-wrong-question/53908/).

The debate on AI agents divides into two positions. One holds that agents fail because pilots succeed in demos yet stall in production.

Few marketers have made the shift to directing AI agents instead of doing the work themselves, according to [MarTech](https://martech.org/why-directing-ai-agents-is-the-next-step-in-marketing-work/). The more common approach remains using AI to help with individual tasks rather than directing it across work.

AI agents can handle more of the hands-on work marketers have traditionally done themselves. This shifts where value comes from.

Vidmob launched Vidmob360, a composable intelligence layer that embeds creative data into the AI systems, enterprise tools and media workflows brands already use.

The platform delivers Model Context Protocol (MCP) services, APIs and AI agents, with over a dozen connectors covering 95% of potential North American media buys. Vidmob360 makes creative data accessible across enterprise tools, AI systems, agents and media workflows where advertising decisions occur.

Alta closed a $25 million Series A round led by IN Venture less than a year after launch. The funding supports expansion of the company's coordinated AI agent platform for revenue teams.

Alta reached a $15 million annual run rate with clients including Snowflake, Deel and Atlassian. The company hit its first million in revenue within months of commercializing and is on track for 800% revenue growth this year.

Gong recently released Mission Big Dipper, a new agentic execution layer and expanded capabilities across the Gong Revenue AI Operating System. The release introduces the Gong Revenue Harness to govern, orchestrate, and connect AI agents across the full revenue cycle.

SaaStr AI operates a portion of its go-to-market motion through custom agents rather than replacing its CRM. The company maintains Salesforce as the system of record for deals, contacts, sponsorships, registrations, and support tickets while agents handle most interactions.

SaaStr AI runs an AI SDR, a custom AI VP of Marketing named 10K, and QBee, an AI VP of Customer Success. The 10K agent consists of more than 14,000 lines of code across 74 files.

Vercel launched a lead qualification agent in August 2025 that reduced a 10-person SDR function to one full-time employee in the US plus 20 percent of one person covering Europe and APAC. The agent costs $5,000 per year in infrastructure and tokens and requires 20 percent of one engineer to maintain. According to SaaStr, the change delivered a reported 32x ROI by replacing 10 salaries with compute while running 24/7.

The lead agent began as 20 percent of a single engineer’s time.

Zig.ai added AI agents to its autonomous sales platform to handle lead generation, prospect research, qualification and outreach for sales reps.

Zig.ai is now offering an artificial intelligence agent team to its fully autonomous sales platform. The agents add automated lead generation, research and outreach to a system built to run every stage of a rep’s sales motion.

Heinz Marketing has built an AI agent that audits B2B marketing technology stacks by ingesting tool lists from contracts and login records, mapping each tool to functions such as demand gen or attribution, and producing a structured Resources & Tech Assessment Brief.

The average B2B marketing tech stack contains platforms adopted under prior leadership, point solutions with 80 percent functional overlap, and integrations that have not delivered expected attribution.

A SaaStr AI Agent API Report Card that evaluated 152 B2B software APIs found marketing platforms averaging 63.6 out of 100 while the overall average across all categories reached 72.

The report graded APIs on six criteria scored 0-10 each for a maximum of 100 points: API design, events and streaming support, authentication, rate limits, SDK quality and documentation, and agent readiness. Scores came from independent evaluations by Claude, GPT, and Gemini models.

Xactly launched its Fleet of Agents and Intelligence Studio to expand the Xactly Intelligent Revenue Platform.

The Fleet of Agents includes builder agents, workflow agents, and optimization agents. Early examples are the Incent Plan Configuration Agent and the Dispute Management Agent.

SalesboxAI launched a unified, AI-native GTM platform that uses copilots and specialized agents to coordinate marketing, SDR, and sales work from first signal to closed deal. The platform combines real-time intent signals, buying group intelligence, multi-channel outreach, and CRM-connected pipeline management to reduce tool sprawl and improve conversion speed, according to [Demand Gen...