5 stories tagged #seo.
A small set of stories on this topic. Browse the latest across all topics, or jump to a more active tag below.
View all news →
A recent World Cup campaign from Fox Sports shows how TV ads generate searches. On May 13, creative intelligence platform DAIVID published data ranking the most emotionally engaging World Cup ads released so far. Fox Sports’ promo “Miracle” led with 56.1% intense positive emotional responses according to [MarTech](https://martech.org/stop-treating-search-and-video-as-separate-teams/). The industry norm is 48.7%.
10Fold surveyed 400 B2B technology marketing decision makers and found that 52% now rank AI-generated search and answer engines as their top content distribution channel.
The Visibility Reset: How AI Search Is Changing B2B Content Strategy report stated that AI-generated search and answer engines took the top slot from SEO. Search is no longer limited to traditional search engine results pages.
Companies that organize and structure metadata have a major edge in AI-powered search and personalization according to MarTech.
Metadata already serves as the currency for organic search. It includes schema markup, product-feed attributes, image descriptors, DAM tags, provenance signals, and taxonomies.
Metadata helps Google understand, index, and present content across Search, Images, and product experiences.
Metadata already serves as the currency for organic search through schema markup, product-feed attributes, image descriptors, DAM tags, provenance signals, and taxonomies. According to [MarTech](https://martech.org/the-ai-marketing-advantage-hiding-in-your-metadata/), this structured data helps Google understand, index, and present content across Search, Images, and product experiences.
AI has elevated metadata from search optimization to the cornerstone of how brands are found, understood,...
Digital marketing has settled into a stable system over the past few decades, relying on predictable cores like SEO, content marketing, social media, and digital advertising, but AI search has disrupted this by drawing on broader signals and exposing inconsistencies in fragmented campaigns, according to [MarTech](https://martech.org/ai-seo-punishes-lazy-marketing-strategies/).