#martech

At the May 2026 MarTech Conference, a panel moderated by A. Lee Judge, co-founder and CMO of Content Monsta, featured marketing leaders Dale Bertrand, Melanie Deziel, Lexie Haggerty from Braze, and Jordache Johnson discussing how to preserve authentic storytelling in an AI-driven era.

At the May 2026 MarTech Conference, a panel moderated by A. Lee Judge, co-founder and CMO of Content Monsta, featured marketing leaders Dale Bertrand, Melanie Deziel, Lexie Haggerty from Braze, and Jordache Johnson discussing how to preserve authentic storytelling amid AI and data influences, according to [MarTech](https://martech.org/reclaiming-the-power-of-the-story-fueled-by-data-and-ai/).

At the May 2026 MarTech Conference, a panel of marketing leaders convened to address the challenge of maintaining authentic storytelling amid the rise of AI and data, with moderator A. Lee Judge leading the discussion alongside panelists Dale Bertrand, Melanie Deziel, Lexie Haggerty from Braze, and Jordache Johnson.

At the May 2026 MarTech Conference, a panel moderated by Angela Vega, director of capabilities and operations at Expedia Group, featured Alec Haase from High Touch, Sean Nowlin from Spotlight IQ, and Ed Poppe from Poppe Marketing discussing how brands can create personalized customer experiences without appearing intrusive.

At the May 2026 MarTech Conference, a panel moderated by Angela Vega, director of capabilities and operations at Expedia Group, featured marketing leaders Alec Haase, Sean Nowlin, and Ed Poppe discussing how brands can deliver personalized experiences without making customers feel surveilled, according to [MarTech](https://martech.org/creating-meaningful-moments-across-the-customer-journey/).

Marketing campaigns involve platforms, channels, and data flows, which can lead to alignment issues if not managed properly, according to [MarTech](https://martech.org/moving-beyond-silos-to-align-complex-customer-journeys/). Maintaining a broader operational perspective improves speed to market, conversion rates, and customer satisfaction, as martech practitioners work across organizational and technical boundaries to navigate systems, teams, and processes in silos.

In multi-channel journey...

Marketing campaigns involve platforms, channels, and data flows, which can be managed without chaos by maintaining a broader operational perspective, according to [MarTech](https://martech.org/moving-beyond-silos-to-align-complex-customer-journeys/). This perspective improves speed to market, conversion rates, and customer satisfaction, as martech practitioners work across organizational and technical boundaries.

In multi-channel journey orchestration, teams navigate systems, teams, and...

Complex campaigns break down when platforms, channels, and data flows fall out of sync, according to MarTech. Martech helps keep customer journeys aligned by enabling practitioners to work across organizational and technical boundaries, as detailed in the article.

Marketing campaigns involve platforms, channels, and data flows that can fall out of sync, leading to potential breakdowns, as detailed in a recent article from MarTech. According to [MarTech](https://martech.org/moving-beyond-silos-to-align-complex-customer-journeys/), martech practitioners help maintain alignment by navigating these elements, which include systems like CRMs and CDPs, to improve speed to market, conversion rates, and customer satisfaction.

Martech practitioners frequently...

As martech, adtech, and sales tech converge into a unified revenue stack, B2B organizations are advised to restructure their RevOps teams to break down cultural silos while preserving functional expertise, according to MarTech. The source highlights that the traditional separation of marketing, advertising, and sales teams has created barriers, but integration requires new structures to ensure technology achieves its potential.

RevOps teams are evolving from roles focused on fixing reports or...

As martech, adtech, and sales tech converge into a unified "Revenue Stack," B2B organizations must rethink their RevOps structures to break down cultural silos while preserving functional expertise, according to MarTech. Historically, Marketing, Advertising, and Sales operated separately with distinct platforms, but this separation hinders the full potential of integrated technology.

RevOps teams, once focused on fixing issues like broken reports or unsynced leads, should evolve into a...

At the May 6th MarTech Conference, a session titled 'The art of doing more with less: The new marketing operations stack' aims to help marketing operations teams move beyond routine maintenance. Moderated by Mike Rizzo, CEO of MarketingOps.com, the panel includes Fergus Ashe, chief commercial officer at Screendragon; Julz James, director of GTM systems at Fleetio; and Jessica Kao, director of B2B GTM transformation at Adobe, according to...

At the May 6th MarTech Conference, a session titled 'The art of doing more with less: The new marketing operations stack' features leaders discussing how marketing operations (MOps) teams can move beyond routine system maintenance to drive business growth, according to [MarTech](https://martech.org/the-art-of-doing-more-with-less-the-new-marketing-operations-stack/).

As AI lowers barriers to building custom tools and challenges the per-seat SaaS model, companies are reassessing their martech stacks, according to MarTech. In this context, affiliate marketing emerges as a channel that cannot operate as a self-running solution, despite its average return of 12 to 15 times spend.

At the May 6th MarTech Conference, a session titled "The art of doing more with less: The new marketing operations stack" aims to help marketing operations teams move beyond routine maintenance. Moderated by Mike Rizzo, CEO of MarketingOps.com, the panel includes Fergus Ashe, chief commercial officer at Screendragon; Julz James, director of GTM systems at Fleetio; and Jessica Kao, director of B2B GTM transformation advisor at Adobe, according to...

At the May 6th MarTech Conference, a session titled 'The art of doing more with less: The new marketing operations stack' will feature marketing leaders discussing how to shift marketing operations from a maintenance-focused role to a proactive driver of business growth, according to [MarTech](https://martech.org/the-art-of-doing-more-with-less-the-new-marketing-operations-stack/).

At the May 6th MarTech Conference, a session titled "The art of doing more with less: The new marketing operations stack" addresses how marketing operations teams handle the tech stack by keeping systems running and ensuring data flows, according to [MarTech](https://martech.org/the-art-of-doing-more-with-less-the-new-marketing-operations-stack/).

As AI lowers barriers to building custom tools and challenges the per-seat SaaS model, companies are reassessing which platforms remain essential in their stacks, according to MarTech. This shift, referred to as the 'SaaSpocalypse,' involves replacing software vendors and IT services with AI-enabled alternatives, prompting marketers to evaluate affiliate marketing's role.

Affiliate marketing is not merely a channel but a portfolio of strategic partnerships that demands constant calibration,...

At the May 6th MarTech Conference, a session titled "The art of doing more with less: The new marketing operations stack" will feature marketing leaders discussing how to shift operations from routine maintenance to proactive business drivers, according to [MarTech](https://martech.org/the-art-of-doing-more-with-less-the-new-marketing-operations-stack/).

At the May 6th MarTech Conference, a session titled 'The art of doing more with less: The new marketing operations stack' will address how marketing operations teams can shift from routine maintenance to strategic roles, according to [MarTech](https://martech.org/the-art-of-doing-more-with-less-the-new-marketing-operations-stack/).

Affiliate marketing continues to demand human expertise even as AI transforms the martech landscape, according to MarTech. Companies are replacing traditional software vendors with AI-enabled tools, and marketers are reassessing their tech stacks as AI lowers barriers to custom tool development.

At the May 6th MarTech Conference, a session titled 'The art of doing more with less: The new marketing operations stack' will address how marketing operations teams shift from routine maintenance of tech stacks to strategic roles in business growth. Moderated by Mike Rizzo, CEO of MarketingOps.com, the panel includes Fergus Ashe, chief commercial officer at Screendragon; Julz James, director of GTM systems at Fleetio; and Jessica Kao, director of B2B GTM transformation advisory at Adobe,...

At the May 6th MarTech Conference, a session titled 'The art of doing more with less: The new marketing operations stack' will feature industry leaders discussing how marketing operations teams can shift from routine maintenance to strategic roles, according to [MarTech](https://martech.org/the-art-of-doing-more-with-less-the-new-marketing-operations-stack/).

As discussions around the 'SaaSpocalypse' highlight companies replacing software vendors and IT services with AI-enabled tools, marketers are reassessing which platforms remain essential in their stacks, according to [MarTech](https://martech.org/why-affiliate-marketing-still-needs-humans-in-the-ai-era/).

This week's updates highlight how AI is transitioning from analysis to execution in martech, with adMarketplace releasing a tool that places advertisements within AI search engine responses and ASAPP introducing software agents for customer service tasks, all as reported on April 30, 2026, according to [MarTech](https://martech.org/the-latest-ai-powered-martech-news-and-releases/).

This week's updates, as detailed on April 30, 2026, demonstrate how AI is shifting from analysis to execution across marketing technologies, according to [MarTech](https://martech.org/the-latest-ai-powered-martech-news-and-releases/). adMarketplace released a tool that places advertisements within AI search engine responses, using a machine learning model to match commercial results with user query intent.

This week’s updates, as detailed in a MarTech report dated April 30, 2026, demonstrate how AI is transitioning from analysis to execution across marketing technologies, with companies like adMarketplace placing ads directly inside AI search responses and Braze rolling out agents that automate campaign decisions.

This week's updates from MarTech highlight how AI is transitioning from analysis to execution, with tools like adMarketplace placing ads directly inside AI search responses and Braze rolling out agents that automate campaign decisions. According to MarTech, these developments occurred as of April 30, 2026, emphasizing a shift toward AI-driven tools for B2B SaaS revenue teams in areas such as search optimization and customer interactions.

This week's updates, according to [MarTech](https://martech.org/the-latest-ai-powered-martech-news-and-releases/), show AI shifting from analysis to execution across various martech tools, with releases on April 30, 2026, including ad placements in AI search responses and automated agents for campaign decisions. adMarketplace released a tool that places advertisements within AI search engine responses, using a machine learning model to match commercial results with user query intent.

This week's AI advancements in martech, as detailed in updates from April 30, 2026, show tools shifting from analysis to execution, with companies like adMarketplace placing ads in AI search responses and Braze automating campaign decisions. ASAPP's agents handle customer service tasks by interpreting speech and text to resolve support tickets, while Floyi's framework audits website content for generative search visibility, according to...

This week's updates, dated April 30, 2026, demonstrate AI's rapid shift from analysis to execution in martech, with companies like adMarketplace and Braze releasing tools that integrate AI into search responses and marketing automation, according to [MarTech](https://martech.org/the-latest-ai-powered-martech-news-and-releases/).

adMarketplace released a tool that places advertisements within AI search engine responses, using a machine learning model to match commercial results with user query...

This week's AI-powered martech releases, dated April 30, 2026, demonstrate rapid integration of AI into various marketing functions, with companies like adMarketplace and Braze introducing tools for search and campaign automation, according to [MarTech](https://martech.org/the-latest-ai-powered-martech-news-and-releases/).

adMarketplace released a tool that places advertisements within AI search engine responses, using a machine learning model to match commercial results with user query...

Marketers are replacing SaaS tools with AI-built alternatives, resulting in vendor churn and a 35% year-over-year decline in renewals for single-function martech tools among mid-market firms, according to Chiefmartec & MartechTribe’s “Martech for 2026 Report.” Chris Penn, co-founder and chief data officer at TrustInsights.ai, states that vibe coding makes software a complete commodity, with about 63% of its users being non-developers, as reported in Superframeworks’ “Vibe Coding Tipping Point...

Marketers are replacing SaaS tools with AI-built alternatives, resulting in increased vendor churn, as detailed in a recent MarTech article. Mid-market firms have experienced a 35% year-over-year decline in renewals for single-function martech tools, according to Chiefmartec & MartechTribe’s 'Martech for 2026 Report.' Chris Penn, co-founder and chief data officer at TrustInsights.ai, states that vibe coding makes software a complete commodity, with about 63% of its users being non-developers,...

Marketers are increasingly replacing SaaS tools with AI-built alternatives, resulting in a 35% year-over-year decline in renewals for single-function martech tools among mid-market firms, according to Chiefmartec & MartechTribe’s “Martech for 2026 Report.” Chris Penn, co-founder and chief data officer at TrustInsights.ai, states that vibe coding makes software a commodity, with 63% of its users being non-developers, as per Superframeworks’ “Vibe Coding Tipping Point 2026” report, allowing...

Marketers are replacing SaaS tools with AI-built alternatives, which is driving churn and altering where value resides in martech, as detailed in a recent analysis. Mid-market firms have experienced a 35% year-over-year decline in renewals for single-function martech tools, according to reports cited in the article.

Marketers are replacing SaaS tools with AI-built alternatives, resulting in mid-market firms experiencing a 35% year-over-year decline in renewals for single-function martech tools, as detailed in Chiefmartec & MartechTribe’s “Martech for 2026 Report.” Chris Penn, co-founder and chief data officer at TrustInsights.ai, notes that this shift commoditizes software, with about 63% of Vibe Coding users being non-developers, according to Superframeworks’ “Vibe Coding Tipping Point 2026” report.

Mid-market firms have experienced a 35% year-over-year decline in renewals for single-function martech tools, as marketers increasingly replace these with AI-built alternatives, according to data from Chiefmartec & MartechTribe’s 'Martech for 2026 Report'. Chris Penn, chief data officer at TrustInsights.ai, notes that vibe coding makes software a commodity, with about 63% of its users being non-developers, based on Superframeworks’ 'Vibe Coding Tipping Point 2026' report.

The 2025 MarTech Replacement Survey indicates a significant drop in replacement rates for key martech categories, with marketing automation falling from 31.1% in 2024 to 19.4% in 2025, CRM decreasing from 22.1% to 9.7%, and email platforms declining from 24.3% to 13.7%, according to [MarTech](https://martech.org/martech-replacement-is-slowing-and-that-changes-everything/).

At the Spring 2026 MarTech conference, participants in the MarTech Vibe Marketing Lab worked in small teams to create a marketing tool for Harlem Grown, a nonprofit focused on urban farming and youth mentorship, according to [MarTech](https://martech.org/if-your-ai-content-feels-generic-this-is-why/). One team developed a story engine to transform a single impact story into various content pieces across channels while maintaining consistent voice.

At the Spring 2026 MarTech conference, participants in the MarTech Vibe Marketing Lab collaborated on hands-on projects, such as creating a story engine for Harlem Grown, a nonprofit focused on urban farming and youth mentorship, to generate content while maintaining consistent brand voice. The exercise revealed that AI tools produce content quickly but often fail to capture the specific tone, emphasis, and community representation of the brand, as experienced in the lab.

At the Spring 2026 MarTech conference, participants in the MarTech Vibe Marketing Lab collaborated on hands-on projects, including creating a story engine for Harlem Grown, a nonprofit focused on urban farming and youth mentorship, to generate consistent content across channels.

The 2025 MarTech Replacement Survey reveals a sharp drop in replacement activity for major martech categories, with marketing automation falling from 31.1% in 2024 to 19.4% in 2025, CRM declining from 22.1% to 9.7%, and email platforms decreasing from 24.3% to 13.7%, according to [MarTech](https://martech.org/martech-replacement-is-slowing-and-that-changes-everything/).

The 2025 MarTech Replacement Survey indicates a broad-based decline in replacement activity across major martech categories, with marketing automation dropping from 31.1% in 2024 to 19.4% in 2025, CRM falling from 22.1% to 9.7%, and email platforms decreasing from 24.3% to 13.7%, according to [MarTech](https://martech.org/martech-replacement-is-slowing-and-that-changes-everything/).

The global marketing technology market is projected to reach $2.4 trillion by 2033, growing at a compound annual growth rate (CAGR) of 20.1% from 2026, according to a report by Grand View Research cited in Demand Gen Report. This expansion highlights the increasing reliance on digital tools for B2B marketing, with social media tools and AI-powered solutions dominating the market landscape.

The global marketing technology market is projected to reach $2.4 trillion by 2033, growing at a compound annual growth rate (CAGR) of 20.1% from 2026, according to a report by Grand View Research as cited in Demand Gen Report. This expansion reflects the increasing reliance on digital tools for B2B marketing, with the internet, mobile devices, social media, and customer relationship management programs identified as key drivers for business growth.

The marketing technology market size is...

The global marketing technology market is projected to reach $2.4 trillion by 2033, growing at a compound annual growth rate (CAGR) of 20.1% from 2026 to 2033, according to a report by Grand View Research as cited in Demand Gen Report. This expansion reflects the increasing reliance on digital tools for business growth, with the internet, mobile devices, social media, and customer relationship management programs transforming B2B marketing strategies.

The marketing technology market is...

The 2025 MarTech Replacement Survey indicates a broad-based drop in martech replacement activity, with marketing automation falling from 31.1% in 2024 to 19.4% in 2025, CRM decreasing from 22.1% to 9.7%, and email platforms dropping from 24.3% to 13.7%. This shift marks a departure from previous years of routine replacements, as reported in the survey.

At the Spring 2026 MarTech conference's MarTech Vibe Marketing Lab, participants collaborated on hands-on projects, including creating a marketing tool for Harlem Grown, a nonprofit focused on urban farming and youth mentorship, where one team developed a "Harlem Grown story engine" to transform a single impact story into various content pieces while ensuring consistent voice, according to [MarTech](https://martech.org/if-your-ai-content-feels-generic-this-is-why/).

B2B marketers repeatedly describe data as their most valuable asset, investing significantly in tools like marketing automation platforms (MAPs), customer relationship management systems (CRMs), and customer data platforms (CDPs). According to MarTech, despite this investment, the abundance of data from digital campaigns has not clarified decision-making, as reports often feature metrics that improve without explanations of why.

B2B companies use these tools to generate analytics, filling...

B2B marketers frequently describe data as their most valuable asset, comparing it to gold or oil, and invest heavily in tools such as marketing automation platforms (MAPs), customer relationship management systems (CRMs), customer data platforms (CDPs), and other martech solutions, according to [MarTech](https://martech.org/b2b-marketers-are-drowning-in-data-but-starving-for-insight/).

B2B marketers repeatedly describe data as their most valuable asset, comparing it to gold or oil, and invest heavily in tools like MAPs, CRMs, CDPs, and various martech solutions that consume a significant portion of their budgets. Despite this investment, reporting now includes analytics from digital campaigns, a shift from past practices where B2B companies advertised in trade publications with limited evidence of benefits, yet more data has not clarified decision-making as marketers fail to...