#martech

The 2025 MarTech Replacement Survey reveals a sharp drop in replacement activity for major martech categories, with marketing automation falling from 31.1% in 2024 to 19.4% in 2025, CRM declining from 22.1% to 9.7%, and email platforms decreasing from 24.3% to 13.7%, according to [MarTech](https://martech.org/martech-replacement-is-slowing-and-that-changes-everything/).

The 2025 MarTech Replacement Survey indicates a broad-based decline in replacement activity across major martech categories, with marketing automation dropping from 31.1% in 2024 to 19.4% in 2025, CRM falling from 22.1% to 9.7%, and email platforms decreasing from 24.3% to 13.7%, according to [MarTech](https://martech.org/martech-replacement-is-slowing-and-that-changes-everything/).

The global marketing technology market is projected to reach $2.4 trillion by 2033, growing at a compound annual growth rate (CAGR) of 20.1% from 2026, according to a report by Grand View Research as cited in Demand Gen Report. This expansion reflects the increasing reliance on digital tools for B2B marketing, with the internet, mobile devices, social media, and customer relationship management programs identified as key drivers for business growth.

The marketing technology market size is...

The 2025 MarTech Replacement Survey indicates a broad-based drop in martech replacement activity, with marketing automation falling from 31.1% in 2024 to 19.4% in 2025, CRM decreasing from 22.1% to 9.7%, and email platforms dropping from 24.3% to 13.7%. This shift marks a departure from previous years of routine replacements, as reported in the survey.

At the Spring 2026 MarTech conference's MarTech Vibe Marketing Lab, participants collaborated on hands-on projects, including creating a marketing tool for Harlem Grown, a nonprofit focused on urban farming and youth mentorship, where one team developed a "Harlem Grown story engine" to transform a single impact story into various content pieces while ensuring consistent voice, according to [MarTech](https://martech.org/if-your-ai-content-feels-generic-this-is-why/).

B2B marketers repeatedly describe data as their most valuable asset, investing significantly in tools like marketing automation platforms (MAPs), customer relationship management systems (CRMs), and customer data platforms (CDPs). According to MarTech, despite this investment, the abundance of data from digital campaigns has not clarified decision-making, as reports often feature metrics that improve without explanations of why.

B2B companies use these tools to generate analytics, filling...

B2B marketers frequently describe data as their most valuable asset, comparing it to gold or oil, and invest heavily in tools such as marketing automation platforms (MAPs), customer relationship management systems (CRMs), customer data platforms (CDPs), and other martech solutions, according to [MarTech](https://martech.org/b2b-marketers-are-drowning-in-data-but-starving-for-insight/).

B2B marketers repeatedly describe data as their most valuable asset, comparing it to gold or oil, and invest heavily in tools like MAPs, CRMs, CDPs, and various martech solutions that consume a significant portion of their budgets. Despite this investment, reporting now includes analytics from digital campaigns, a shift from past practices where B2B companies advertised in trade publications with limited evidence of benefits, yet more data has not clarified decision-making as marketers fail to...