Vidmob Launches Vidmob360 Composable Layer for AI Ad Workflows
Vidmob introduced Vidmob360, a composable intelligence layer delivering MCP services, APIs and AI agents with connectors covering 95% of North American media buys.
Vidmob launched Vidmob360, a composable intelligence layer that embeds creative data into the AI systems, enterprise tools and media workflows brands already use.
Platform Capabilities
The platform delivers Model Context Protocol (MCP) services, APIs and AI agents, with over a dozen connectors covering 95% of potential North American media buys. Vidmob360 makes creative data accessible across enterprise tools, AI systems, agents and media workflows where advertising decisions occur. Phase 1 is available now and provides MCP services and enhanced RESTful APIs across Vidmob’s core platform.
Integration and Access
Marketers can connect AI assistants such as Claude, Gemini or ChatGPT to evaluate creative against brand guidelines, diagnose campaign performance or surface recommendations. The offering includes partners such as Google, Meta, TikTok, Amazon and The Trade Desk. Vidmob360 is underpinned by the industry’s most comprehensive set of advertising channel integrations for creative data, according to Demand Gen Report.
Future Phases and Cohort
A second phase planned for later this year will introduce additional AI agents designed to apply creative data in production and activation workflows. Vidmob is accepting applications for its AI Innovation Cohort, an exclusive early-access program offering product collaboration and priority updates. Interested brands, agencies and technology partners can apply at vidmob.com/360, according to Demand Gen Report.
Vidmob360 shifts the company from a destination SaaS application into a composable intelligence layer, according to Demand Gen Report.
