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4 stories tagged #marketing.

Overhead view of a business workspace with a laptop and colorful data charts on paper.
Marketing Ops

MarTech on Why AI Content Feels Generic and How to Fix It

At the Spring 2026 MarTech conference, participants in the MarTech Vibe Marketing Lab collaborated on hands-on projects, including creating a marketing tool for Harlem Grown, a nonprofit focused on urban farming and youth mentorship, to generate consistent content across channels. The author developed a story engine that transformed a real impact story into various content pieces while aiming to preserve the organization's voice, as detailed in the article on MarTech.

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A yellow ribbon and text advocating for ending childhood cancer.
Demand Gen

Iterable Launches AI Agent for Personalized Campaigns

Iterable, an AI customer engagement platform, has launched Nova Agent, which uses real-time AI to adapt campaigns and ensure precise personalization as programs scale, according to Demand Gen Report. The agent evaluates customer behavior in real time, determines relevant factors, and adjusts messages to reflect current intent, helping maintain deep personalization amid growing complexity.

Artificial intelligence is reshaping how customers discover and engage with brands, but many marketing...

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Creative still life with financial tools and the word 'MARKETS' on an orange background.
Marketing Ops

MarTech Explains Why AI Content Feels Generic

At the Spring 2026 MarTech conference, participants in the MarTech Vibe Marketing Lab engaged in hands-on collaboration to create marketing tools for Harlem Grown, a nonprofit dedicated to urban farming and youth mentorship, where one team developed a story engine to transform a single impact story into various content pieces while maintaining consistent voice.

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