#marketing

According to MarTech, AI is already transforming how customers discover products and how organizations compete for growth, yet many marketing leaders are primarily evaluated on campaign execution. Gartner research shows that while 82% of business leaders believe their company’s brand and culture must evolve with AI, only 15% of CEOs view their marketing leader as strongly AI savvy, creating a gap that threatens marketing's strategic relevance.

Gartner research indicates that the average...

AI is already altering how customers make discovery and buying decisions and how organizations evaluate market opportunities and compete for growth, according to [MarTech](https://martech.org/how-marketing-leaders-are-succeeding-in-the-ai-era/). Despite this shift, many marketing leaders are primarily evaluated on campaign execution rather than guiding enterprise transformation.

Gartner research reveals that while 82% of business leaders believe their company's brand and culture must evolve with AI, only 15% of CEOs view their marketing leader as strongly AI savvy, highlighting a disconnect that threatens marketing's strategic relevance. This gap persists as AI already changes discovery and buying decisions, according to MarTech, forcing organizations to compete in environments they cannot fully control.

AI is already transforming marketing by altering discovery, buying decisions, and market competition, yet many marketing leaders are primarily evaluated on campaign execution rather than guiding enterprise transformation, according to MarTech. Gartner research indicates that 82% of business leaders believe their company’s brand and culture must evolve to keep pace with AI, but only 15% of CEOs see their marketing leader as strongly AI savvy, creating a gap that threatens marketing’s strategic...

In the rush to implement artificial intelligence for marketing and operations, organizations often neglect the importance of clean, accessible, and connected data, according to Demand Gen Report. The article highlights that AI systems may launch on time with sophisticated models and impressive dashboards, but marketing teams frequently abandon them within weeks due to untrustworthy recommendations stemming from weak data foundations.

HubSpot released 15 updates in March 2026 that emphasize flexibility in automation, timing logic, and CRM management, addressing previous limitations for teams, according to [MarTech](https://martech.org/15-hubspot-updates-from-march-2026-managers-and-admins-need-to-know/).

At the Spring 2026 MarTech conference, participants in the MarTech Vibe Marketing Lab collaborated on hands-on projects, including creating a marketing tool for Harlem Grown, a nonprofit focused on urban farming and youth mentorship, to generate consistent content across channels. The author developed a story engine that transformed a real impact story into various content pieces while aiming to preserve the organization's voice, as detailed in the article on MarTech.

Iterable, an AI customer engagement platform, has launched Nova Agent, which uses real-time AI to adapt campaigns and ensure precise personalization as programs scale, according to Demand Gen Report. The agent evaluates customer behavior in real time, determines relevant factors, and adjusts messages to reflect current intent, helping maintain deep personalization amid growing complexity.

Artificial intelligence is reshaping how customers discover and engage with brands, but many marketing...

At the Spring 2026 MarTech conference, participants in the MarTech Vibe Marketing Lab engaged in hands-on collaboration to create marketing tools for Harlem Grown, a nonprofit dedicated to urban farming and youth mentorship, where one team developed a story engine to transform a single impact story into various content pieces while maintaining consistent voice.

Iterable, an AI customer engagement platform, has launched Nova Agent, which uses real-time AI to adapt campaigns and ensure precise personalization as programs scale, according to Demand Gen Report. The agent evaluates customer behavior in real time, determines relevant factors, and adjusts messages to reflect current intent, helping teams maintain deep personalization amid growing complexity.

Artificial intelligence is reshaping how customers discover, evaluate, and engage with brands, but...