Analysis and commentary on revenue operations, sales, and marketing for B2B SaaS.
A Heinz Marketing article maintains that sales should report into marketing when companies execute go-to-market correctly. The post responds to a livestream comment from Sangram Vajre disagreeing with the author's earlier statement on marketing ownership of GTM.
According to Heinz Marketing, marketing functions as a verb defined as activating a market rather than solely producing materials.
AI-native CEOs are cutting the CMO role and collapsing marketing under revenue, sales, and product teams. PLG darlings and AI-native startups are folding brand into product. This shift occurs because some leaders view product as the marketing itself.
Product adoption and market perception do not share timelines, success metrics, or required instincts. Product teams focus on adoption, usability, and velocity. Brand teams address perception, trust, and position.
SaaStr states that at least 9 times out of 10, if everyone on the team loves a VP of Sales, it is the wrong hire. The post notes that CEOs often choose between two final CRO or VP of Sales candidates and that the more opinionated candidate or the one with less unanimous support usually loses out, which the article identifies as a mistake.
The article explains that the existing sales team should not love a strong CRO or VP of Sales candidate.
A March 2026 survey of 650 enterprise technology leaders found 78% have at least one agent pilot running while only 14% have scaled any to production, according to [Demand Gen Report](https://www.demandgenreport.com/demanding-views/the-agent-debate-is-asking-the-wrong-question/53908/).
The debate on AI agents divides into two positions. One holds that agents fail because pilots succeed in demos yet stall in production.
A Demand Gen Report article states that B2B SaaS clients have sent AI-drafted bylines to PR agencies since GenAI became widely available.
according to [Demand Gen Report](https://www.demandgenreport.com/demanding-views/we-need-to-talk-about-ai-generated-client-drafts/53651/), a Skyword survey found three in 10 respondents are less likely to buy or engage with a brand they suspect used AI content. The same survey showed 36% double-check information they find suspicious.
SaaStr published takeaways from a recent 20VC x SaaStr podcast episode with Harry Stebbings and Rory O’Driscoll. The discussion covered Washington lifting the Fable 5 ban, Sam Altman floating a 5% government stake, and China owning top open models, according to [SaaStr](https://www.saastr.com/my-takes-on-this-weeks-20vc-why-openai-giving-the-govt-5-might-make-sense-the-death-of-block-risk-and-why-frontier-models-are-the-cheapest/).
A 5% stake can buy alignment with the number one partner in a...
Ben Lerer, Managing Partner and Founder of Lerer Hippeau, discussed his early-stage investment approach in an interview published by Sales Hacker. The firm has raised nine funds totaling nearly $1.5B in AUM.
Lerer previously built Thrillist, which later merged into Group Nine, before transitioning to venture capital and making early investments in Warby Parker and Casper.
Lerer Hippeau makes decisions based on conviction rather than consensus.