6 stories tagged #gtm.
Go-to-market motions are consolidating. The PLG-vs-SLG debate is dead — most teams now run hybrid motions, with shared targets between sales, marketing, and CS. Stories below track the operating shifts, platform consolidations, and team structures defining modern GTM.
Benchmark General Partner Chetan Puttagunta described the firm's investments in Legora, which grew from $1M to $100M ARR in 18 months, and Manus, which reached $100M ARR in eight months, according to Sales Hacker.
Puttagunta led Benchmark's investments in Legora, a legal AI company, Manus, and StarCloud, focused on data centers in space.
Siva Rajamani, CEO of Everstage, has reviewed 300+ enterprise compensation plans and states that 90% contain the same mistakes.
Sales compensation functions as the primary lever in go-to-market strategy rather than a back-office cost center. It serves as the connection between stated company intent and actual rep actions.
2X announced on June 10 the acquisition of Knownwell, an AIaaS platform specializing in agentic artificial intelligence engineering, commercial intelligence, and next-generation GTM systems. The transaction values the combined company at more than $400 million according to [Demand Gen Report](https://www.demandgenreport.com/industry-news/news-brief/2x-acquires-knownwell-to-build-the-first-gtm-human-agentic-services-company/53395/).
2X, a subscription-based B2B go-to-market services company,...
2X appointed Emily Atkinson as Chief Client Officer and Drew Murphy as Chief Financial and Operating Officer. The subscription-based go-to-market services partner for B2B organizations made the announcements to expand its executive team.
Atkinson will lead the global client organization and unify strategy, execution, technology and AI as one GTM engine.
New data from the Storyblok Global Speed-to-Market Benchmark Report identifies approval processes, developer dependencies, and tech constraints as primary barriers to faster go-to-market performance. Only 22.5% of teams say they consistently deliver at the pace the market demands, according to [MarTech](https://martech.org/why-some-teams-launch-faster/).
The approval process is the single biggest bottleneck in the GTM workflow, cited by more than 50% of teams.
At Forrester's B2B Summit North America, the firm presented research from 'The GTM Singularity Is Here,' calling for B2B leaders to abandon outdated practices and adopt a customer-obsessed go-to-market (GTM) approach that leverages AI for enhanced buyer engagement and cross-team collaboration, according to Demand Gen Report.