9 stories tagged #gtm.
Go-to-market motions are consolidating. The PLG-vs-SLG debate is dead — most teams now run hybrid motions, with shared targets between sales, marketing, and CS. Stories below track the operating shifts, platform consolidations, and team structures defining modern GTM.
2X announced on June 10 the acquisition of Knownwell, an AIaaS platform specializing in agentic artificial intelligence engineering, commercial intelligence, and next-generation GTM systems. The transaction values the combined company at more than $400 million.
2X announced on June 10 the acquisition of Knownwell, an AIaaS platform specializing in agentic artificial intelligence engineering, commercial intelligence, and next-generation GTM systems. The transaction values the combined company at more than $400 million according to [Demand Gen Report](https://www.demandgenreport.com/industry-news/news-brief/2x-acquires-knownwell-to-build-the-first-gtm-human-agentic-services-company/53395/).
2X, a subscription-based B2B go-to-market services company,...
2X announced on June 10 the acquisition of Knownwell, an AIaaS platform focused on agentic artificial intelligence engineering, commercial intelligence, and next-generation GTM systems. The transaction values the combined company at more than $400 million.
According to Demand Gen Report, the deal positions 2X as a human-agentic GTM services provider by combining AI engineering, commercial intelligence, and global delivery capabilities.
2X operates as a subscription-based B2B go-to-market...
2X appointed Emily Atkinson as Chief Client Officer and Drew Murphy as Chief Financial and Operating Officer. The subscription-based go-to-market services partner for B2B organizations made the announcements to expand its executive team.
Atkinson will lead the global client organization and unify strategy, execution, technology and AI as one GTM engine.
New data from the Storyblok Global Speed-to-Market Benchmark Report identifies approval processes, developer dependencies, and tech constraints as primary barriers to faster go-to-market performance. Only 22.5% of teams say they consistently deliver at the pace the market demands, according to [MarTech](https://martech.org/why-some-teams-launch-faster/).
The approval process is the single biggest bottleneck in the GTM workflow, cited by more than 50% of teams.
Operations leaders at the May 2026 MarTech Conference discussed how to prevent marketing technology stacks from becoming a spaghetti mess of disconnected AI point solutions, according to [MarTech](https://martech.org/the-art-of-doing-more-with-less-the-new-marketing-operations-stack/).
Navigating dozens of interconnected systems often feels like a game of high-stakes Jenga. Jessica Kao, director of B2B GTM transformation advisor at Adobe, argued for centralized ownership.
At Forrester's B2B Summit North America, the firm presented research from 'The GTM Singularity Is Here,' calling for B2B leaders to abandon outdated practices and adopt a customer-obsessed go-to-market (GTM) approach that leverages AI for enhanced buyer engagement and cross-team collaboration, according to Demand Gen Report.
At the May 6th MarTech Conference, a session titled "The art of doing more with less: The new marketing operations stack" will feature marketing leaders discussing how to shift operations from routine maintenance to proactive business drivers, according to [MarTech](https://martech.org/the-art-of-doing-more-with-less-the-new-marketing-operations-stack/).
At the May 6th MarTech Conference, a session titled 'The art of doing more with less: The new marketing operations stack' will feature industry leaders discussing how marketing operations teams can shift from routine maintenance to strategic roles, according to [MarTech](https://martech.org/the-art-of-doing-more-with-less-the-new-marketing-operations-stack/).