6 stories tagged #abm.
ABM has shifted from a campaign tactic to an operating model. The teams getting it right in 2026 are running shared sales-marketing target account lists, scoring intent at the account level, and measuring success in pipeline created from those accounts — not MQLs. The stories here cover the platforms and operating moves driving that shift.
The 2026 B2BMX Summer Camp will run July 15 through July 30 as a multi-week virtual series instead of a single-day event. The program focuses on practical B2B marketing execution with sessions covering AI, ABM, buyer influence, trust in marketing and AI-native go-to-market workflows.
B2BMX Summer Camp will release new sessions every Wednesday. Attendees can participate live or access recordings on demand.
Nearly 80% of surveyed organizations are actively executing an ABM strategy, according to the 2026 Account Based Marketing Benchmark Survey from Demand Gen Report. The remaining organizations plan to add one soon. The findings indicate ABM has moved beyond the pilot stage into the established B2B go-to-market mix.
52% of respondents said their ABM efforts are meeting expectations. Another 23% said programs are exceeding expectations, and 10% said they are greatly exceeding expectations.
The Open Semantic Interchange (OSI) standard is positioned to unify fragmented data in Account-Based Marketing (ABM), enabling coordinated experiences across tools, according to [MarTech](https://martech.org/how-osi-could-finally-fix-abms-biggest-data-problem/).
ABM professionals have a unique opportunity to participate in Demand Gen Report’s annual survey and help set industry benchmarks, as highlighted in the report. The survey addresses critical topics such as AI integration, ROI measurement challenges, and predictive analytics, which are essential for advancing ABM strategies, according to [Demand Gen Report](https://www.demandgenreport.com/blog/final-week-take-the-abm-survey-set-industry-benchmarks/52752/).
The survey gathers insights on the...
ABM professionals have until the final day to take Demand Gen Report’s annual survey, which allows them to influence and set industry benchmarks, according to [Demand Gen Report](https://www.demandgenreport.com/blog/final-week-take-the-abm-survey-set-industry-benchmarks/52752/).
ABM professionals can participate in Demand Gen Report's annual survey to contribute expertise and gain early access to actionable insights, according to [Demand Gen Report](https://www.demandgenreport.com/blog/help-define-the-future-of-abm-take-the-survey-today/52654/).