5 stories tagged #ai-adoption.
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The 2026 Demand Gen Benchmark Survey is open for B2B marketing teams to document how they are adjusting budgets, measurement practices and workflows.
According to [Demand Gen Report](https://www.demandgenreport.com/blog/take-the-2026-demand-gen-benchmark-survey-help-shape-what-comes-next/53760/), the survey captures strategies on AI adoption, attribution, sales alignment and pipeline performance so participants can compare their priorities with peers.
The survey examines where teams are...
Salesforce’s State of Marketing 2026 found that 75% of marketers use some form of AI, with only 16% running anything genuinely agentic. Supermetrics’ 2026 Marketing Data Report puts full workflow adoption at 6%. Adobe’s State of Marketing in an AI-Driven World found that only 7% have achieved business results, and eight in 10 marketing teams missed an opportunity last quarter because they couldn’t respond fast enough.
B2B CMOs are entering a new phase of AI adoption after an initial wave focused on experimentation with content generation, translation, summarization, image creation and productivity gains.
Many marketing teams are already using AI, yet usage remains concentrated in content and creative applications. This concentration can create a false sense of progress when AI is applied only to make existing activities faster.
Small businesses surveyed for Constant Contact’s Small Business Now report expect to raise both marketing budgets and time spent on marketing in 2026. More than 1,500 small business owners were polled on their plans amid current economic conditions.
68% of small business owners expect their marketing budgets to increase in 2026. 74% expect the time they spend on marketing to increase this year.
Artificial intelligence now dominates conversations in B2B sales, with every conference panel, board meeting, and vendor pitch questioning how quickly it can accelerate growth, according to Demand Gen Report. However, behind this excitement, AI is not fixing most sales organizations and instead exposes weaknesses that already existed, as many leaders fail to address foundational issues.
Many AI decisions in B2B sales are reactive rather than strategic, with companies rushing to deploy tools...