#demand-generation

Clutch, a platform for B2B services, launched its first ChatGPT app that incorporates verified data on service providers into AI conversations, enabling buyers to compare firms, reviews, pricing signals, and client feedback more quickly, according to Demand Gen Report. This app uses managed, permissioned data from Clutch to enhance accuracy and minimize risks associated with outdated or unverifiable recommendations in B2B purchasing processes.

Artificial intelligence sits at the center of modern demand generation, touching nearly every buyer interaction through targeting, personalization, content creation, and journey orchestration, according to Demand Gen Report. This technology promises greater relevance, faster execution, and more efficient scale, with AI adoption having surged in recent years. However, buyer confidence hasn’t kept pace, as just 32% of U.S. respondents say they trust AI, based on the 2025 Edelman Trust Barometer.

On April 27, tvScientific by Pinterest launched a feature allowing advertisers to target Pinterest’s exclusive high-intent audiences on Connected TV through its platform. This marks the first major milestone since Pinterest completed its acquisition of tvScientific in February 2026, enabling the combination of Pinterest’s first-party audiences with tvScientific’s performance advertising technology.

For more than a decade, B2B marketing leaders optimized for search engines using keywords, backlinks, technical SEO and steady content production to determine visibility, but this model is now being disrupted by AI-powered answer engines that summarize, interpret and recommend suppliers before a buyer clicks a link, according to Demand Gen Report.

Iterable, an AI customer engagement platform, has launched Nova Agent, which uses real-time AI to adapt campaigns and ensure precise personalization at scale, according to Demand Gen Report. This tool addresses the gap between customer expectations and brand delivery by evaluating customer behavior as it happens and adjusting messages to reflect current intent, helping marketing teams maintain deep personalization amid growing complexity.

Artificial intelligence is reshaping how customers...