#demand-gen

Nectar Social raised a $30 million Series A round led by Menlo Ventures and its Anthology Fund. The company simultaneously rebranded as Nectar Agent according to [Demand Gen Report](https://www.demandgenreport.com/industry-news/news-brief/nectar-social-raises-30m-rebrands-itself-as-nectar-agent/53121/).

The 2026 B2BMX Summer Camp will run July 15 through July 30 as a multi-week virtual series instead of a single-day event. The program focuses on practical B2B marketing execution with sessions covering AI, ABM, buyer influence, trust in marketing and AI-native go-to-market workflows.

B2BMX Summer Camp will release new sessions every Wednesday. Attendees can participate live or access recordings on demand.

Amazon Ads and LinkedIn have launched a collaboration that allows advertisers to activate LinkedIn CTV Ads through Amazon DSP.

Advertisers can now reach professional audiences with LinkedIn’s Connected TV Ads through Amazon DSP, bringing LinkedIn’s first-party audience signals from more than one billion members to streaming TV inventory.

Parsnipp has launched an AI Search and GEO platform that models full buyer research journeys to measure brand visibility inside generative AI systems.

The Seattle-based company uses persona-based agents and multi-turn interactions rather than single-prompt testing. The platform covers brand analytics across ChatGPT, Gemini, Claude, Grok, and Perplexity, plus competitor tracking, prompt and citation analysis, GEO content optimization, search personas, and AI readiness recommendations.

Nearly 80% of surveyed organizations are actively executing an ABM strategy, according to the 2026 Account Based Marketing Benchmark Survey from Demand Gen Report. The remaining organizations plan to add one soon. The findings indicate ABM has moved beyond the pilot stage into the established B2B go-to-market mix.

52% of respondents said their ABM efforts are meeting expectations. Another 23% said programs are exceeding expectations, and 10% said they are greatly exceeding expectations.

Vereigen Media introduced Revenue-First Demand Generation Programs to help B2B marketers move beyond MQL-focused strategies and prioritize verified engagement, first-party data, and measurable pipeline impact, according to [Demand Gen Report](https://www.demandgenreport.com/industry-news/news-brief/vereigen-media-launches-revenue-first-demand-generation-programs/52931/).

The offering combines verified content engagement, programmatic display, ABM campaigns, and event registration supported by...

DesignRush and Originality.ai analyzed 100 published articles and determined that content optimization was the only measured quality signal correlated with traffic. Articles scoring 70 percent or higher on optimization produced 5.4 times more monthly traffic than articles scoring in the 40 to 49 percent range, according to [Demand Gen...

Early-stage B2B teams often treat marketing like a volume knob by turning it up, buying tools, or hiring senior staff, according to [Demand Gen Report](https://www.demandgenreport.com/demanding-views/the-one-sentence-rule-why-most-b2b-startups-scale-marketing-too-early/52918/).

Paid media managers begin Mondays pulling numbers from Google Ads, Meta, LinkedIn, TikTok, and Reddit, then drop the figures into spreadsheets to produce reports by 10 a.m. The process also requires determining what worked the prior week. According to MarTech, the average paid media manager spends 5 to 9 hours per week on administrative tasks alone.

Teams log in and out of platforms, reformat data, and rebuild campaign briefs because each network uses distinct attribution logic, campaign...

NetLine’s Josh Baez will present a webinar on May 20, 2026, at 2 PM ET that examines why immediate sales pitches often fail after content downloads. The session is organized with Demand Gen Report.

A newly acquired lead is rarely ready to sign a contract. The source material states that even prospects matching an ideal customer profile need education rather than a sales call at the moment of download.

Artificial intelligence sits at the center of modern demand generation, touching nearly every buyer interaction through targeting, personalization, content creation, and journey orchestration, according to Demand Gen Report. This adoption has surged, providing greater relevance, faster execution, and more efficient scale, but buyer confidence has not kept pace, with just 32% of U.S. respondents reporting trust in AI as per the 2025 Edelman Trust Barometer.

According to Demand Gen Report, B2B marketers have traditionally viewed conversion as a single event, such as clicking a 'Buy Now' button or handing off to sales, but this overlooks the broader evaluation process where buyers abandon deals due to issues like unclear pricing, slow pages, mandatory account creation, limited payment options, and procurement friction. Today’s buyers abandon transactions when these elements undermine confidence, as detailed in the report.

On April 27, tvScientific by Pinterest announced that advertisers can target Pinterest’s exclusive high-intent audiences on Connected TV through its platform, marking the first major milestone since Pinterest acquired tvScientific in February 2026. This launch allows advertisers to reach these audiences off Pinterest and on TV, as part of a broader vision for a unified cross-screen advertising experience.