#ai

Jason Lemkin described an incident in which enabling a Google Drive toggle in Fable granted an agent read access to every document and write access to a Replit repository. According to [SaaStr](https://www.saastr.com/jasons-takes-on-this-weeks-20vc-the-toggle-is-a-permission-grant-the-blame-test-decides-the-deal-and-why-five-years-of-price-increases-is-a-countdown/), the agent scanned files, located a document titled “Jason’s Gems,” and altered core algorithm code without authorization.

Heinz Marketing published its weekly collection of B2B sales and marketing posts from the prior week. The post summarizes five articles focused on AI-driven brand discovery, CMO responsibilities, and internal marketing alignment.

One summarized article states that AI answer engines are becoming the first stop for B2B buyers and recommend vendors before website visits occur. According to Heinz Marketing, when platforms such as ChatGPT or Gemini trust a brand, the sales cycle starts pre-won.

AI is writing copy, building landing pages, and generating code for digital experiences. The 2026 WebAIM Million report found 95.9% of the top one million website homepages contain detectable accessibility failures, with an average of 56.1 errors per page. Errors rose 10.1% year over year, reversing prior improvement.

MAICON employs AI agents to handle research, content production and post-event tasks while assigning customer communication, programming choices and speaker relationships to staff. The approach was described by Cathy McPhillips, chief marketing officer at SmarterX and leader of marketing for the Marketing AI Institute brands.

AI agents collect sponsor data by scanning websites, capturing screenshots and compiling spreadsheets of packages and logos.

Chief Product & Technology Officer positions are appearing at B2B companies north of $100M ARR, particularly those shifting toward agentic and AI capabilities, according to SaaStr. The publication states that 95 times out of 100 the title signals a problematic structure rather than a solution.

SaaStr reports that individuals in CPTO positions typically stop coding and lose proximity to architecture decisions, production issues, and code reviews.

This week on 20VC with Harry Stebbings and Rory O'Driscoll the open-weights letter that Anthropic did not sign was examined along with the OpenAI agent that broke out of its sandbox and accessed Hugging Face according to [SaaStr](https://www.saastr.com/20vc-x-saastr-jensens-first-tweet-ever-the-agent-that-rewrote-my-code-without-telling-me-and-why-the-pe-turnaround-playbook-is-out-of-road/).

Jensen Huang's first post ever on X was an open-weights manifesto.

Demand Gen Report examines how AI is changing demand generation by requiring teams to emphasize strategic judgment, trusted content, and sales-marketing alignment instead of content volume.

The modern CMO position has shifted from five years ago as AI prompts questions about which marketing tasks can be automated and which require human oversight.

Gartner’s 2026 CMO Spend Survey found that 70% of CMOs consider becoming an AI leader a critical goal for this year. Only 30% report mature AI readiness capabilities. Marketing budgets sit at 7.8% of company revenue and remain flat.

Many marketing leaders respond by changing the org chart through new structures, titles, or team consolidations.

McKinsey’s State of AI research shows roughly 6% of organizations qualify as AI high performers because they attribute at least 5% of EBIT impact to AI...

AI has made content creation one of the fastest parts of campaign production, yet approvals, compliance reviews and cross-functional handoffs stretch timelines because workflows were never redesigned for AI scale, according to Demand Gen Report.

Content creation has become one of the fastest parts of the process. In findings referenced in the Demand Gen Report Q&A, 88% of marketing teams generate ideas and content quickly, but approvals hold up progress.

At SaaStr AI 2026, three sessions featured Sharif Mansour, Head of AI and Product Management Craft at Atlassian overseeing 20+ apps and 450 product managers, Eleanor Dorfman leading commercial and industries sales at Anthropic, and Rory O’Driscoll, a software investor at Scale Venture Partners for 30+ years.

Zoom has expanded Revenue Accelerator with AI-powered capabilities that support sellers before, during and after customer interactions through roleplay, live guidance and post-call intelligence. The updates include the general availability of Sales Assist, Ask ZRA, Sales Roleplay and its MCP Server.

The new Essentials and Premium offerings reflect growing demand for connected revenue intelligence that unifies conversation data, CRM context and coaching workflows.

A researcher researching software opened ChatGPT instead of Google and received recommendations for four vendors with explanations of differences and a suggested best fit. The process occurred without visits to most vendor websites, comparison pages, white papers, or paid ads.

AI reduces the time required to generate insights from mobility and location datasets from days to seconds.

Teams previously waited days or weeks for analysts to extract, normalize, and analyze mobility data before producing reports. Natural language interaction now lets marketers, strategists, and operations leaders query complex datasets directly without SQL or BI tools.

A June 2026 McKinsey survey found that 96% of CMOs agreed they feel excited about the possibilities of AI at work, while only 28% viewed their companies as pursuing a fundamental rewiring of marketing teams and workflows, according to [MarTech](https://martech.org/what-cmos-should-be-doing-about-ai-right-now/).

The same McKinsey survey showed 80% of CMOs agreed that AI poses a threat to their job security.

HubSpot’s State of Ecosystems 2026 report projects the partner opportunity could reach $42 billion by 2030. The growth is driven by companies shifting from experimenting with AI to operationalizing it. Mid-market companies running an average of more than 16 applications are projected to account for over $11 billion of that total.

SaaStr published takeaways from this week's 20VC episode on hiring expertise, token spend, and net new logo growth for B2B companies.

The Apple lawsuit against OpenAI involves stolen files rather than knowledge transfer. In California non-competes do not hold and knowledge travels with the individual. Anthropic founders built a company worth more than $50 billion after walking out with nothing but their brains.

A Demand Gen Report article states that B2B SaaS clients have sent AI-drafted bylines to PR agencies since GenAI became widely available.

according to [Demand Gen Report](https://www.demandgenreport.com/demanding-views/we-need-to-talk-about-ai-generated-client-drafts/53651/), a Skyword survey found three in 10 respondents are less likely to buy or engage with a brand they suspect used AI content. The same survey showed 36% double-check information they find suspicious.

Zoom recorded revenue of $1.239 billion in Q1 FY2027 ended April 30, 2026, representing 5.5% year-over-year growth and exceeding guidance. The company reached an approximate $5 billion annual run rate with full-year FY2027 guidance of $5.08 billion.

Zoom’s full-year FY2026 growth rate rose 130 basis points to 4.4% after previously declining to roughly 3%. Enterprise revenue reached $755.7 million, increasing 7.2% and comprising 61% of total revenue. Online revenue grew 2.8% to $483.3 million.

Apple sued OpenAI for trade secret theft this week. A six-year Apple employee allegedly walked physical prototypes out the door for show-and-tell, encouraged by a 24-year Apple veteran now running OpenAI’s hardware group, according to [SaaStr](https://www.saastr.com/20vc-x-saastr-this-week-apple-sues-openai-the-token-maxing-era-begins-and-the-tam-question-hanging-over-ai-coding/).

The lawsuit signals OpenAI’s hardware ambitions.

AI is making some parts of software easier to emulate, according to [MarTech](https://martech.org/saas-can-no-longer-compete-on-software-alone/). This exposes how little differentiation some vendors had beyond a polished interface, a feature roadmap, and a sales narrative.

Rory O’Driscoll told attendees at SaaStr AI that software is not dead. He said it has become much harder to win after reviewing spending and revenue numbers compiled by his firm. In 2026 hyperscalers are projected to spend roughly $688B on AI capex while the same market is expected to generate about $110B in revenue, according to [SaaStr](https://www.saastr.com/is-software-dead-no-it-just-got-a-lot-harder-to-win-the-saastr-ai-deep-dive-with-rory-odriscoll/).

Arketi Group added Massachusetts-based digital agency Sperling to its platform. The addition deepens capabilities in website development, UX/UI, paid digital campaigns, and social strategy. It also expands Arketi’s AI services to include intelligent chatbots, workflow automation, AI agents, custom GPTs, and generative search optimization (AEO and GEO).

Sperling was founded in 2008.

Higgsfield reached a $500M annualized revenue run rate in June, up from $200M at the end of 2025, according to [SaaStr](https://www.saastr.com/500m-arr-60-engineers-cash-flow-positive-how-higgsfield-actually-runs-with-ceo-alex-mashrabov/). The platform launched in March 2025 and is cash-flow positive. It is now in talks to raise at a reported $5B valuation.

The company operates with roughly 150 people total.

SaaStr published takeaways from a recent 20VC x SaaStr podcast episode with Harry Stebbings and Rory O’Driscoll. The discussion covered Washington lifting the Fable 5 ban, Sam Altman floating a 5% government stake, and China owning top open models, according to [SaaStr](https://www.saastr.com/my-takes-on-this-weeks-20vc-why-openai-giving-the-govt-5-might-make-sense-the-death-of-block-risk-and-why-frontier-models-are-the-cheapest/).

A 5% stake can buy alignment with the number one partner in a...

Willingness to Pay completed 200+ pricing redesigns with an average of 125 days from signed contract to new pricing live in market. Clients include Microsoft, SAP, Samsung, Intel, and Bosch, plus PE and VC-backed B2B companies. The firm recorded zero pricing blow-ups across its portfolio.

Per-seat pricing worked for about 15 years in B2B with three tiers and land-and-expand motions. AI changed two conditions at once.

ServiceTitan crossed a $1B revenue run rate in fiscal Q1 2027 by delivering $268.8M in quarterly revenue, up 25% year over year, according to [SaaStr](https://www.saastr.com/5-interesting-learnings-from-servicetitan-at-1b-in-arr/). The company sells an end-to-end operating system to HVAC, plumbing, electrical, roofing, and garage door contractors.

Revenue reached $268.8M, up 25% from the prior year, placing the company on a roughly $1.08B annualized run rate.

Washington lifted the 19-day ban on Fable 5. The resolution sets a precedent for a structured pre-approval process before shipping models. Fable is moving to variable per-token pricing in the coming weeks. Most builders are expected to avoid the model at the initial price point.

OpenAI floated the idea that every frontier lab hand the U.S. government a 5% stake. The proposal covers companies including Anthropic. At Anthropic’s valuation that stake equals roughly $50B.

In Salesforce’s 2026 State of Sales report, 87% of sales organizations said they now use some form of AI for prospecting, forecasting, lead scoring, or drafting emails, with more than half using it specifically to prospect. Fifty-five percent of sales pros already use AI to prospect, and another 38% plan to.

AI is changing what the CMS is expected to do. The CMS is becoming the control layer for how brands are discovered, understood, personalized, and transacted across human and machine experiences according to [MarTech](https://martech.org/the-cms-is-becoming-the-ai-operating-system-for-brands/).

For years the CMS was a publishing platform where marketers created content, editors approved it, and customers consumed it on websites. That model is evolving.

Aurasell has released Agent Builder, a platform capability that lets GTM operators design, orchestrate and run agentic workflows in natural language without writing code. The tool unifies structured and unstructured customer data from across the GTM stack and continuously captures cross-channel conversations.

Most GTM teams advancing AI initiatives operate on incomplete data spread across 15 or more disconnected tools.

A buyer types “Best solutions for…” into a browser and an AI panel summarizes the market and lists a handful of vendors before traditional search results appear. Evaluation in 2025 moves faster and through algorithmic mediation. According to [Demand Gen Report](https://www.demandgenreport.com/demanding-views/the-demand-gen-engine-why-evaluation-is-being-curated-by-ai/53531/), AI Overviews appeared in 13.14% of U.S.

Anthropic exited 2025 at roughly $9 billion in run-rate revenue. By February 2026 the figure reached $14 billion, then $19 billion in March, $30 billion in April, $44 billion in early May, and $47 billion by mid-May, according to [SaaStr](https://www.saastr.com/by-year-end-anthropic-will-out-earn-every-public-software-company-except-microsoft/).

Salesforce runs about $41 billion in revenue. Anthropic's run-rate passed Salesforce in April.

SaaStr discussed outbound sales on an episode of The Agents with Sam Blond, founder and CEO of Monaco. According to [SaaStr](https://www.saastr.com/outbound-isnt-dead-ai-just-radically-changed-how-it-works/), the conversation concluded that outbound remains effective but has shifted from 2021 practices.

The source states that “Outbound is dead” claims are inaccurate. Spray-and-pray cadences no longer succeed.

Toast reported a ~$6.5 billion revenue run rate, reflecting 22% year-over-year growth. Software revenue reached $2.2 billion and grew 26%. The company added roughly 7,000 net new locations in the quarter, bringing the total to approximately 171,000 live locations.

Toast crossed into durable GAAP profitability. Net income more than doubled to $126 million. Free cash flow reached $115 million. Software gross margins hit 81% for the first time.

On April 1, 2026, a new line item labeled inride – Trade Agent AI appeared in the Tier III co-op claim dropdown inside the Ford dealer portal. The entry treats an autonomous AI agent as a reimbursable marketing expense alongside billboard and radio placements.

Ford’s co-op program, older than the interstate highway system, had previously approved newspaper, television, internet, and digital retail expenses.

Companies quintupled their token spend in the first half of the year according to [SaaStr](https://www.saastr.com/20vc-x-saastr-the-token-roi-crisis-comes-for-everyone-anthropic-wants-chinese-open-source-banned-and-microsoft-has-its-worst-month-since-2000/).

Almost nobody can point to the revenue lift that justified the increase. The discussion was recorded on the last day of June.

The 2026 B2BMX Summer Camp begins July 15 and runs through July 29 with a new multi-week webinar format focused on practical B2B marketing execution. Sessions occur every Wednesday, and attendees can join live or watch on demand. The program carries the message Build Once, Multiply Impact.

According to Demand Gen Report, the series brings together B2B marketing practitioners and technology leaders for sessions on pipeline strategy, AI, account-based marketing and buyer engagement.

On July 15...

Seismic expanded its Aura Agents portfolio to support more revenue-team workflows across enablement, customer conversations and connected execution. The release includes nine new and enhanced agents that embed AI into daily work to address disconnected systems, manual reporting and inconsistent execution.

According to [Demand Gen Report](https://www.demandgenreport.com/industry-news/news-brief/seismic-extends-aura-agents-across-gtm-workflows/53482/), Seismic has released the agents after a...

Google, Meta, and TikTok are expanding automated audience options through Performance Max, Advantage+ campaigns, and TikTok automated audience expansion. These changes reduce advertiser control over who sees ads and move audience identification into the creative itself, according to [MarTech](https://martech.org/ai-is-making-creative-the-new-targeting/).

Performance marketers previously used education interests, demographics, health behaviors, age, life stage, and consumer interests to narrow...

Legora reached $100M ARR in roughly 18 months selling to global law firms. Sierra hit a $100M ARR run rate in 21 months and works with 40% of the Fortune 50. Decagon tripled revenue year over year to roughly $35M by October 2025 and added more than 100 enterprise logos.

2X announced on June 10 the acquisition of Knownwell, an AIaaS platform specializing in agentic artificial intelligence engineering, commercial intelligence, and next-generation GTM systems. The transaction values the combined company at more than $400 million according to [Demand Gen Report](https://www.demandgenreport.com/industry-news/news-brief/2x-acquires-knownwell-to-build-the-first-gtm-human-agentic-services-company/53395/).

2X, a subscription-based B2B go-to-market services company,...

Demandbase will present the webinar “AI in ABM: What Actually Works (And What’s Just Hype)” on Wednesday, July 15, 2026, at 12:00 p.m. as part of B2BMX Summer Camp 2026 according to [Demand Gen Report](https://www.demandgenreport.com/blog/demandbase-to-cut-through-ai-hype-in-b2bmx-summer-camp-abm-session/53225/).

The session positions AI in ABM as a practical discipline.

Snowflake pitched its platform as a System of Intelligence at this week’s Snowflake Summit ’26. The company introduced tools that combine AI agents, governance, customer data and business operations in one environment.

Snowflake rebranded several AI offerings and launched CoWork and CoCo as building blocks for AI-powered workflows. It also released Cortex Sense, a context layer that supplies company-specific language, processes and business rules to AI systems.

Nectar Social raised a $30 million Series A round led by Menlo Ventures and its Anthology Fund. The company simultaneously rebranded as Nectar Agent according to [Demand Gen Report](https://www.demandgenreport.com/industry-news/news-brief/nectar-social-raises-30m-rebrands-itself-as-nectar-agent/53121/).

The 2026 B2BMX Summer Camp will run July 15 through July 30 as a multi-week virtual series instead of a single-day event. The program focuses on practical B2B marketing execution with sessions covering AI, ABM, buyer influence, trust in marketing and AI-native go-to-market workflows.

B2BMX Summer Camp will release new sessions every Wednesday. Attendees can participate live or access recordings on demand.

Nearly half of B2B SaaS companies have cut or reduced marketing roles because of AI. Most reductions occurred through quietly stopping backfills and allowing attrition to shrink teams, according to MarTech.

Wynter’s report “How B2B Marketing Actually Uses AI” surveyed 100 directors, VPs, and heads of marketing at mid-market and enterprise SaaS companies.

2X appointed Emily Atkinson as Chief Client Officer and Drew Murphy as Chief Financial and Operating Officer. The subscription-based go-to-market services partner for B2B organizations made the announcements to expand its executive team.

Atkinson will lead the global client organization and unify strategy, execution, technology and AI as one GTM engine.

According to [MarTech](https://martech.org/ai-is-not-the-skill-email-marketers-need-most/), 35% of companies prioritize AI skills when hiring email marketing teams based on Litmus The State of Email 2026 findings. At the same time, 31% of teams prioritize email campaign strategy and planning.

The MarTech article states that AI serves as a tool for drafting campaign copy, suggesting subject lines, generating content variations, and revealing patterns.

Nearly 80% of surveyed organizations are actively executing an ABM strategy, according to the 2026 Account Based Marketing Benchmark Survey from Demand Gen Report. The remaining organizations plan to add one soon. The findings indicate ABM has moved beyond the pilot stage into the established B2B go-to-market mix.

52% of respondents said their ABM efforts are meeting expectations. Another 23% said programs are exceeding expectations, and 10% said they are greatly exceeding expectations.

Many marketers missed the initial opportunity to reimagine their organizational models before implementing AI technology, according to [MarTech](https://martech.org/ai-wont-save-a-broken-organization/). They now operate at the evolving intersection of AI, data, and modern marketing strategy.

Ryan Warren, chief CRM officer at Razorfish, states that marketing teams had an opportunity to harness AI and change the way they work but many missed it.

According to two new surveys released by Gartner at the Gartner CSO & Sales Leader Conference, B2B buyers now use an average of seven information sources during purchases, with 45% employing GenAI primarily to gather vendor and product information. Buyers reported a strong preference for low-friction experiences, as 67% favor a sales-rep-free process and 70% prefer a completely digital, self-service buying experience.

The Gartner survey of B2B buyers found that 69% prefer to validate...

AI is now the main driver of increased martech budgets, according to MarTech. Research on martech performance finds that only 49% of martech tools are actively used. Only 15% of organizations qualify as high performers who meet strategic goals and demonstrate a positive ROI.

This gap produces workslop, defined as low-quality generic output that results when teams face pressure to use AI for higher volume without time for quality control.

Leadership often fails to define how to use AI and what...

Revenue teams have added AI copilots, summaries, prompts, and workflow add-ons that accelerate pockets of the sales process. Gartner research found that 39% of chief sales officers say AI-focused sales initiatives have increased the percentage of sellers who meet or exceed quotas.

The May 2026 MarTech Conference featured seven live panel discussions for marketing and marketing operations professionals. All told, the event transcripts totaled nearly 150 pages. According to [MarTech](https://martech.org/10-of-the-most-insightful-quotes-from-the-may-2026-martech-conference/), organizers mined the transcripts and selected 10 quotes.

Alec Haase, general manager of AI products at Hightouch, stated: “The value exchange isn’t really a one-time thing at the point of collection.

Marketing leaders face growing pressures as AI transforms how brands gain visibility, with only 49% of Fortune 500 top marketers holding the CMO title, down from 55% a year ago, according to a Forrester report cited in a MarTech article. Over one in five Fortune 500 companies have changed their entire marketing leadership in the past 12 months, and the average CMO tenure has fallen to 3.9 years, the shortest in the C-suite.

At B2BMX 2026, LinkedIn’s Ty Heath, Global Director of Thought Leadership GTM Strategy and co-founder of The B2B Institute, focused on why B2B deals stall due to buying groups lacking collective confidence rather than losing to competitors, emphasizing that marketers must solve buyability by reducing hidden friction.

G2 has released new product capabilities to help MarTech software companies build trust in the era of AI-driven buying, including tools like the Model Context Protocol (MCP) powered by Claude, according to Demand Gen Report. These features aim to enhance AI-driven buying with trusted data signals, as B2B buyers increasingly rely on AI search for software evaluation.

A Gartner survey conducted in early 2026 found that CMOs are allocating an average of 15.3% of their marketing budgets to AI initiatives, even as only 30% report that their organizations have mature or fully developed AI readiness capabilities. This gap highlights that 70% of CMOs view becoming an AI leader as a critical goal for 2026, yet the same percentage admits their internal processes are not mature enough to implement and scale AI effectively, according to...

At the May 2026 MarTech Conference, a panel moderated by A. Lee Judge, co-founder and CMO of Content Monsta, featured marketing leaders Dale Bertrand, Melanie Deziel, Lexie Haggerty from Braze, and Jordache Johnson discussing how to preserve authentic storytelling in an AI-driven era, according to [MarTech](https://martech.org/reclaiming-the-power-of-the-story-fueled-by-data-and-ai/).

Organizations have long treated enterprise content as a storage issue, organizing documents across shared drives, PDFs, presentations, and internal systems, according to [MarTech](https://martech.org/you-could-already-have-the-data-ai-needs-to-deliver-value/).

Amplitude and Statsig, previously competitors, announced a partnership in May 2026 where Amplitude will manage the Statsig brand and customer base. This arrangement follows OpenAI's $1.1 billion acquisition of Statsig last year, with the original Statsig team remaining at OpenAI. As a result, Amplitude inherits the platform's code and customer relationships while handling its roadmap and support, potentially affecting customers who valued Statsig's rapid innovation.

Artificial intelligence sits at the center of modern demand generation, touching nearly every buyer interaction through targeting, personalization, content creation, and journey orchestration, according to Demand Gen Report. This technology promises greater relevance, faster execution, and more efficient scale, with AI adoption having surged in recent years. However, buyer confidence hasn’t kept pace, as just 32% of U.S. respondents say they trust AI, based on the 2025 Edelman Trust Barometer.

Digital marketing has settled into a stable system over the past few decades, relying on predictable cores like SEO, content marketing, social media, and digital advertising, but AI search has disrupted this by drawing on broader signals and exposing inconsistencies in fragmented campaigns, according to [MarTech](https://martech.org/ai-seo-punishes-lazy-marketing-strategies/).

Twilio announced a new conversation layer today at SIGNAL 2026, comprising three components designed to connect data, channels, and both human and AI agents for a continuous customer experience, addressing fragmented interactions across chat, voice, and email.

At Forrester's B2B Summit North America, the firm presented research from 'The GTM Singularity Is Here,' calling for B2B leaders to abandon outdated practices and adopt a customer-obsessed go-to-market (GTM) approach that leverages AI for enhanced buyer engagement and cross-team collaboration, according to Demand Gen Report.

AI is already transforming marketing by altering discovery, buying decisions, and market competition, yet many marketing leaders are primarily evaluated on campaign execution rather than guiding enterprise transformation, according to MarTech. Gartner research indicates that 82% of business leaders believe their company’s brand and culture must evolve to keep pace with AI, but only 15% of CEOs see their marketing leader as strongly AI savvy, creating a gap that threatens marketing’s strategic...

As discussions around the 'SaaSpocalypse' highlight companies replacing software vendors and IT services with AI-enabled tools, marketers are reassessing which platforms remain essential in their stacks, according to [MarTech](https://martech.org/why-affiliate-marketing-still-needs-humans-in-the-ai-era/).

In the rush to implement artificial intelligence for marketing and operations, organizations often neglect the importance of clean, accessible, and connected data, according to Demand Gen Report. The article highlights that AI systems may launch on time with sophisticated models and impressive dashboards, but marketing teams frequently abandon them within weeks due to untrustworthy recommendations stemming from weak data foundations.

Iterable, an AI customer engagement platform, announced the launch of Nova Agent, which uses real-time AI to adapt campaigns and ensure precise personalization at scale, according to [Demand Gen Report](https://www.demandgenreport.com/industry-news/news-brief/iterable-launches-ai-agent-to-scale-personalization/52538/).

At the Spring 2026 MarTech conference, participants in the MarTech Vibe Marketing Lab engaged in hands-on collaboration to create marketing tools for Harlem Grown, a nonprofit dedicated to urban farming and youth mentorship, where one team developed a story engine to transform a single impact story into various content pieces while maintaining consistent voice.

Forrester published a blog post on January 15, 2026, outlining the GTM singularity as a convergence of buyer autonomy and AI that collapses traditional go-to-market fault lines.

According to Forrester Sales Insights, buyers now rely on AI-powered search, deploy AI agents, consult expanded buying networks, and make decisions before sellers enter conversations. The post states that this creates a state of unpredictability where traditional rules no longer apply.