3 stories tagged #saas.
The 2025 MarTech Replacement Survey reveals a sharp drop in replacement activity for major martech categories, with marketing automation falling from 31.1% in 2024 to 19.4% in 2025, CRM declining from 22.1% to 9.7%, and email platforms decreasing from 24.3% to 13.7%, according to [MarTech](https://martech.org/martech-replacement-is-slowing-and-that-changes-everything/).
The 2025 MarTech Replacement Survey indicates a broad-based decline in replacement activity across major martech categories, with marketing automation dropping from 31.1% in 2024 to 19.4% in 2025, CRM falling from 22.1% to 9.7%, and email platforms decreasing from 24.3% to 13.7%, according to [MarTech](https://martech.org/martech-replacement-is-slowing-and-that-changes-everything/).
The 2025 MarTech Replacement Survey indicates a broad-based drop in martech replacement activity, with marketing automation falling from 31.1% in 2024 to 19.4% in 2025, CRM decreasing from 22.1% to 9.7%, and email platforms dropping from 24.3% to 13.7%. This shift marks a departure from previous years of routine replacements, as reported in the survey.