#personalization

Generative AI has changed what users expect from digital experiences, with consumers now anticipating systems that understand intent and respond conversationally. This shift has begun the reset of content management systems, according to [Demand Gen Report](https://www.demandgenreport.com/demanding-views/the-cms-reset-has-begun-and-ai-is-the-catalyst/54059/).

Generative CMS evolves content management from static publishing systems into intelligent AI-powered experience platforms.

The MarTech Conference will host an online session titled “The data trust crisis: Why your customer data is getting worse” on Sept. 2, 2026. The free event focuses on challenges marketing organizations face with customer data reliability.

Marketing leaders manage more customer information than before, yet access to millions of records does not guarantee knowledge of the customer. Privacy changes restrict data collection and unification.

Multiply has rolled out 10 Min ABM, an offering that enables B2B marketing teams to launch personalized account-based advertising in minutes and continuously optimize campaigns. The new product automates personalized campaign creation, launch, and optimization at scale according to [Demand Gen Report](https://www.demandgenreport.com/industry-news/news-brief/multiply-bring-self-learning-advertising-to-abm/53690/).

One of the most effective ways to reach enterprise buyers, executing ABM at scale...

Buyers expect increasingly personalized experiences, yet many marketing teams continue to rely on static segmentation models built around company size, industry, or job title, according to [Demand Gen Report](https://www.demandgenreport.com/demanding-views/personalization-still-isnt-personal-enough-in-b2b-marketing/53529/).

A recent panel at the May edition of The MarTech Conference found that almost all attendees said they were not at all confident in their ability to succeed in a cookieless world, according to [MarTech](https://martech.org/how-to-activate-first-party-data-across-the-b2b-journey/).

Many first-party data conversations remain limited to risk mitigation, consent banners, and legal frameworks. Compliance is treated as a required baseline rather than a complete strategy.

Iterable CMO Priya Gill stated that B2B customer engagement depends on consistent, connected experiences that build trust over time rather than additional campaigns or surface-level personalization, according to [Demand Gen Report](https://www.demandgenreport.com/industry-news/feature/iterable-cmo-priya-gill-provides-b2b-customer-engagement-insights-demand-gen-report-qa/53009/).

Gill noted that B2B buyers make more intentional decisions about time, attention, and budget and disengage faster...

Consumers are giving mixed signals about AI content in marketing. People like ads and content that feel useful and relevant, but many are still turned off by marketing that comes across as robotic, emotionally empty, or a little too invasive. Seventy percent of consumers said they can usually spot an AI-generated ad because it feels like it is missing its soul, according to Canva’s report covered by MarTech.

Another 69% worry the future of advertising will become a sea of AI-generated slop,...

The May 2026 MarTech Conference featured seven live panel discussions for marketing and marketing operations professionals. All told, the event transcripts totaled nearly 150 pages. According to [MarTech](https://martech.org/10-of-the-most-insightful-quotes-from-the-may-2026-martech-conference/), organizers mined the transcripts and selected 10 quotes.

Alec Haase, general manager of AI products at Hightouch, stated: “The value exchange isn’t really a one-time thing at the point of collection.

At the May 2026 MarTech Conference, a panel moderated by A. Lee Judge, co-founder and CMO of Content Monsta, featured marketing leaders Dale Bertrand, Melanie Deziel, Lexie Haggerty from Braze, and Jordache Johnson discussing how to preserve authentic storytelling in an AI-driven era, according to [MarTech](https://martech.org/reclaiming-the-power-of-the-story-fueled-by-data-and-ai/).

At the May 2026 MarTech Conference, a panel moderated by Angela Vega, director of capabilities and operations at Expedia Group, featured marketing leaders discussing how brands can deliver personalized customer experiences without appearing invasive. The session, titled "Winning attention without losing trust: creating meaningful moments across the customer journey," included Alec Haase, general manager of AI products at High Touch; Sean Nowlin, founder and CEO of Spotlight IQ; and Ed Poppe,...

Iterable, an AI customer engagement platform, announced the launch of Nova Agent, which uses real-time AI to adapt campaigns and ensure precise personalization at scale, according to [Demand Gen Report](https://www.demandgenreport.com/industry-news/news-brief/iterable-launches-ai-agent-to-scale-personalization/52538/).