12 stories tagged #personalization.
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A recent poll at the May edition of The MarTech Conference revealed that almost all attendees said they were not at all confident in their ability to succeed in a cookieless world.
Discussions on first-party data often focus on risk mitigation, consent banners, and legal frameworks. According to MarTech, compliance remains a baseline rather than a full strategy for activation across the B2B journey.
Content marketing centers on building trust.
A recent panel at the May edition of The MarTech Conference found that almost all attendees said they were not at all confident in their ability to succeed in a cookieless world, according to [MarTech](https://martech.org/how-to-activate-first-party-data-across-the-b2b-journey/).
Many first-party data conversations remain limited to risk mitigation, consent banners, and legal frameworks. Compliance is treated as a required baseline rather than a complete strategy.
Iterable CMO Priya Gill stated that B2B customer engagement depends on consistent, connected experiences that build trust over time rather than additional campaigns or surface-level personalization, according to [Demand Gen Report](https://www.demandgenreport.com/industry-news/feature/iterable-cmo-priya-gill-provides-b2b-customer-engagement-insights-demand-gen-report-qa/53009/).
Gill noted that B2B buyers make more intentional decisions about time, attention, and budget and disengage faster...
Iterable CMO Priya Gill stated that B2B customer engagement depends on consistent connected experiences that build trust over time rather than additional campaigns or surface-level personalization.
Gill noted that B2B buyers make deliberate choices about time attention and budget and disengage quickly when interactions lack relevance. According to Demand Gen Report more than half of respondents reported staying loyal to trusted brands for over 10 years.
Companies that organize and structure metadata have a major edge in AI-powered search and personalization according to MarTech.
Metadata already serves as the currency for organic search. It includes schema markup, product-feed attributes, image descriptors, DAM tags, provenance signals, and taxonomies.
Metadata helps Google understand, index, and present content across Search, Images, and product experiences.
Consumers are giving mixed signals about AI content in marketing. People like ads and content that feel useful and relevant, but many are still turned off by marketing that comes across as robotic, emotionally empty, or a little too invasive. Seventy percent of consumers said they can usually spot an AI-generated ad because it feels like it is missing its soul, according to Canva’s report covered by MarTech.
Another 69% worry the future of advertising will become a sea of AI-generated slop,...
Consumers are giving mixed signals about AI content in marketing. People like ads and content that feel useful and relevant, but many are still turned off by marketing that comes across as robotic, emotionally empty, or a little too invasive.
Seventy percent of consumers said they can usually spot an AI-generated ad because it feels like it is missing its soul, according to Canva’s “The state of marketing and AI 2026” report cited by MarTech.
A Canva report finds that 70 percent of consumers can usually identify an AI-generated ad because it feels like it is missing its soul. Another 69 percent worry that advertising will turn into a sea of AI-generated slop, while 65 percent describe current AI ads as so obvious that they are laughable.
The May 2026 MarTech Conference featured seven live panel discussions for marketing and marketing operations professionals. All told, the event transcripts totaled nearly 150 pages. According to [MarTech](https://martech.org/10-of-the-most-insightful-quotes-from-the-may-2026-martech-conference/), organizers mined the transcripts and selected 10 quotes.
Alec Haase, general manager of AI products at Hightouch, stated: “The value exchange isn’t really a one-time thing at the point of collection.
At the May 2026 MarTech Conference, a panel moderated by A. Lee Judge, co-founder and CMO of Content Monsta, featured marketing leaders Dale Bertrand, Melanie Deziel, Lexie Haggerty from Braze, and Jordache Johnson discussing how to preserve authentic storytelling in an AI-driven era, according to [MarTech](https://martech.org/reclaiming-the-power-of-the-story-fueled-by-data-and-ai/).
At the May 2026 MarTech Conference, a panel moderated by Angela Vega, director of capabilities and operations at Expedia Group, featured marketing leaders discussing how brands can deliver personalized customer experiences without appearing invasive. The session, titled "Winning attention without losing trust: creating meaningful moments across the customer journey," included Alec Haase, general manager of AI products at High Touch; Sean Nowlin, founder and CEO of Spotlight IQ; and Ed Poppe,...
Iterable, an AI customer engagement platform, announced the launch of Nova Agent, which uses real-time AI to adapt campaigns and ensure precise personalization at scale, according to [Demand Gen Report](https://www.demandgenreport.com/industry-news/news-brief/iterable-launches-ai-agent-to-scale-personalization/52538/).