Demand Gen Report Examines Issues With AI-Generated Client Drafts

A Demand Gen Report article states that B2B SaaS clients have sent AI-drafted bylines to PR agencies since GenAI became widely available.

AI Content and Audience Trust

according to Demand Gen Report, a Skyword survey found three in 10 respondents are less likely to buy or engage with a brand they suspect used AI content. The same survey showed 36% double-check information they find suspicious. The article notes that AI-generated material can reflect poorly on the brand when published.

Editor and Publication Guidelines

The article reports that most editors will not accept pieces that sound AI-generated and that many publications maintain explicit AI-use guidelines. Submitting such drafts risks rejection and can harm relationships with publications, according to Demand Gen Report.

SME Insights Lost in AI Drafts

The article states that SMEs possess personal anecdotes and new perspectives obtained during information-gathering calls, while LLMs do not produce these elements. Relying on GenAI therefore omits the most compelling parts of the story.

Where AI Can Be Used

according to Demand Gen Report, AI can assist during brainstorming by distilling SME discussions, surfacing differentiation, identifying story angles, and suggesting outlines. After a human draft exists, AI can adjust tone and voice, check alignment with the SME's thoughts, and clean up content.