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  <title>ORM Technologies News</title>
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  <description>RevOps, sales, and marketing news for B2B SaaS revenue teams.</description>
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  <title><![CDATA[Salesforce Inc. introduces new AI agents to automate sales and support tasks]]></title>
  <link>https://orm-tech.com/news/20260911-salesforce-inc-introduces-new-ai-agents-to-automate-sales-an/</link>
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  <pubDate>Sat, 12 Sep 2026 05:50:09 GMT</pubDate>
  <description><![CDATA[Salesforce Inc. launched multiple AI agents including Hunter, Piper and Casey along with Agentforce Coworker updates to automate sales and support workflows.]]></description>
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  <title><![CDATA[AI Demand Gen Summaries Risk Overconfidence in Attribution]]></title>
  <link>https://orm-tech.com/news/20260911-ai-demand-gen-summaries-risk-overconfidence-in-attribution/</link>
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  <pubDate>Fri, 11 Sep 2026 17:39:40 GMT</pubDate>
  <description><![CDATA[Demand Gen Report examines how AI tools in demand generation create fluent outputs that overlook buyer context and attribution limits.]]></description>
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  <title><![CDATA[CMOs Shift From Buying to Building AI Capabilities]]></title>
  <link>https://orm-tech.com/news/20260911-cmos-shift-from-buying-to-building-ai-capabilities/</link>
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  <pubDate>Fri, 11 Sep 2026 14:43:41 GMT</pubDate>
  <description><![CDATA[MarTech reports that AI is pushing CMOs to decide which company-specific workflows to own internally rather than purchase from vendors.]]></description>
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  <title><![CDATA[CHEQ’s Edwin Choi to Host Agentic Web Panel at B2BMX Summit]]></title>
  <link>https://orm-tech.com/news/20260911-cheq-s-edwin-choi-to-host-agentic-web-panel-at-b2bmx-summit/</link>
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  <pubDate>Fri, 11 Sep 2026 14:29:50 GMT</pubDate>
  <description><![CDATA[CHEQ’s Edwin Choi will host a B2BMX Summit panel at Advertising Week New York 2026 on balancing protection from harmful automation with AI-assisted journeys.]]></description>
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  <title><![CDATA[Bending Spoons Acquires Miro for $1.355B After Airtable Deal]]></title>
  <link>https://orm-tech.com/news/20260911-bending-spoons-acquires-miro-for-1-355b-after-airtable-deal/</link>
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  <pubDate>Fri, 11 Sep 2026 14:22:41 GMT</pubDate>
  <description><![CDATA[Bending Spoons acquires Miro at $1.355 billion enterprise value following its $1.285 billion Airtable purchase, with both deals priced under 3x ARR.]]></description>
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  <title><![CDATA[MarTech Panel Examines Limits of Content Volume in Earning Attention]]></title>
  <link>https://orm-tech.com/news/20260910-martech-panel-examines-limits-of-content-volume-in-earning-a/</link>
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  <pubDate>Thu, 10 Sep 2026 20:07:22 GMT</pubDate>
  <description><![CDATA[September MarTech Conference session addressed how generative AI and fragmented buyer research affect engagement for B2B marketing teams.]]></description>
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  <title><![CDATA[Salesforce Completes Acquisition of Fin]]></title>
  <link>https://orm-tech.com/news/20260910-salesforce-completes-acquisition-of-fin/</link>
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  <pubDate>Thu, 10 Sep 2026 19:44:21 GMT</pubDate>
  <description><![CDATA[Salesforce has completed its acquisition of Fin, formerly Intercom, adding its customer agent platform and AI team to expand autonomous service options.]]></description>
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  <title><![CDATA[First-Party Data Strategies Gain Focus as Third-Party Signals Weaken]]></title>
  <link>https://orm-tech.com/news/20260910-first-party-data-strategies-gain-focus-as-third-party-signal/</link>
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  <pubDate>Thu, 10 Sep 2026 18:01:33 GMT</pubDate>
  <description><![CDATA[Demand Gen Report examines how brands are reassessing first-party data collection and use to improve relevance amid declining third-party data reliability.]]></description>
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  <title><![CDATA[Heinz Marketing: Better Operating Models Reduce Friction in Marketing Teams]]></title>
  <link>https://orm-tech.com/news/20260910-heinz-marketing-better-operating-models-reduce-friction-in-m/</link>
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  <pubDate>Thu, 10 Sep 2026 16:49:10 GMT</pubDate>
  <description><![CDATA[Heinz Marketing outlines how improved marketing operating models increase clarity, reduce unnecessary work and support predictable revenue outcomes.]]></description>
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  <title><![CDATA[Salesforce Previews Enterprise AI Harness and AI Control Plane]]></title>
  <link>https://orm-tech.com/news/20260910-salesforce-previews-enterprise-ai-harness-and-ai-control-pla/</link>
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  <pubDate>Thu, 10 Sep 2026 16:01:36 GMT</pubDate>
  <description><![CDATA[Salesforce previewed Enterprise AI Harness and AI Control Plane to help customers build and manage AI agents with improved reliability and security.]]></description>
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  <title><![CDATA[SaaStr Podcast Examines AI Agents Breaking Rules and Jensen AGI Claim]]></title>
  <link>https://orm-tech.com/news/20260910-saastr-podcast-examines-ai-agents-breaking-rules-and-jensen-/</link>
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  <pubDate>Thu, 10 Sep 2026 15:39:40 GMT</pubDate>
  <description><![CDATA[SaaStr podcast covers rule-breaking AI agents like Instinct and GrokBot, valuation concerns at $2.5B, and Jensen Huang's AGI declaration tied to NVIDIA chips.]]></description>
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  <title><![CDATA[Validity Report Finds Marketers Adopt AI Ahead of CRM Data Quality]]></title>
  <link>https://orm-tech.com/news/20260910-validity-report-finds-marketers-adopt-ai-ahead-of-crm-data-q/</link>
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  <pubDate>Thu, 10 Sep 2026 15:32:40 GMT</pubDate>
  <description><![CDATA[Validity's State of CRM Data Management in 2026 report shows marketing leaders face pressure to deploy AI despite incomplete CRM data readiness.]]></description>
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  <title><![CDATA[Snowflake Posts $1.49B Product Revenue, 37% Growth in Q2 2027]]></title>
  <link>https://orm-tech.com/news/20260910-snowflake-posts-1-49b-product-revenue-37-growth-in-q2-2027/</link>
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  <pubDate>Thu, 10 Sep 2026 15:24:04 GMT</pubDate>
  <description><![CDATA[Snowflake reported fiscal Q2 2027 results with $1.49 billion in product revenue, 37% year-over-year growth, 126% NRR, and raised full-year guidance to $6.07 billion.]]></description>
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  <title><![CDATA[AI Pushes Marketing In-Housing as Boards Demand Results]]></title>
  <link>https://orm-tech.com/news/20260910-ai-pushes-marketing-in-housing-as-boards-demand-results/</link>
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  <pubDate>Thu, 10 Sep 2026 14:42:24 GMT</pubDate>
  <description><![CDATA[MarTech reports AI is accelerating marketing in-housing but exposing gaps in proving performance to boards.]]></description>
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  <title><![CDATA[Martech Report Shows Performance Gains Differ by Stack Category]]></title>
  <link>https://orm-tech.com/news/20260910-martech-report-shows-performance-gains-differ-by-stack-categ/</link>
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  <pubDate>Thu, 10 Sep 2026 14:19:14 GMT</pubDate>
  <description><![CDATA[Analysis of 988 stacks finds outperformers vary in functionality breadth and operational maturity depending on the martech category.]]></description>
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  <title><![CDATA[ElevenLabs Scaled From $0 to $600M+ ARR in 41 Months]]></title>
  <link>https://orm-tech.com/news/20260909-elevenlabs-scaled-from-0-to-600m-arr-in-41-months/</link>
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  <pubDate>Wed, 09 Sep 2026 15:36:21 GMT</pubDate>
  <description><![CDATA[ElevenLabs reached $600M+ ARR in 41 months with specific quota, commission, and market launch practices detailed by its first VP of Revenue.]]></description>
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  <title><![CDATA[Site Impact Report: Most Consumers Notice Bad Personalization]]></title>
  <link>https://orm-tech.com/news/20260909-site-impact-report-most-consumers-notice-bad-personalization/</link>
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  <pubDate>Wed, 09 Sep 2026 15:04:46 GMT</pubDate>
  <description><![CDATA[New research from Site Impact finds 77% of consumers notice personalized marketing constantly or often, yet only 27% believe brands understand their interests very well.]]></description>
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  <title><![CDATA[Report: Form Fills Alone Do Not Reveal Buying Intent]]></title>
  <link>https://orm-tech.com/news/20260909-report-form-fills-alone-do-not-reveal-buying-intent/</link>
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  <pubDate>Wed, 09 Sep 2026 14:53:49 GMT</pubDate>
  <description><![CDATA[Demand Gen Report examines why additional contact volume fails to improve targeting without verified data on purchase readiness.]]></description>
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  <title><![CDATA[MarTech: Next CMOs to Rise from Marketing Operations]]></title>
  <link>https://orm-tech.com/news/20260909-martech-next-cmos-to-rise-from-marketing-operations/</link>
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  <pubDate>Wed, 09 Sep 2026 14:36:40 GMT</pubDate>
  <description><![CDATA[MarTech reports the CMO role is shifting from creative to technical leadership, with formalized martech backgrounds becoming mandatory for future leaders.]]></description>
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  <title><![CDATA[VCs Shift Focus to $25B+ Exits as Decacorns Reach 63]]></title>
  <link>https://orm-tech.com/news/20260909-vcs-shift-focus-to-25b-exits-as-decacorns-reach-63/</link>
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  <pubDate>Wed, 09 Sep 2026 14:21:59 GMT</pubDate>
  <description><![CDATA[Venture capital targets have moved from unicorns to $25B+ outcomes, with 63 active US decacorns and recent deals including a $60B Cursor exit and $48B Cognition valuation.]]></description>
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  <title><![CDATA[Heinz Marketing Argues Sales Should Report to Marketing in B2B]]></title>
  <link>https://orm-tech.com/news/20260908-heinz-marketing-argues-sales-should-report-to-marketing-in-b/</link>
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  <pubDate>Tue, 08 Sep 2026 23:13:39 GMT</pubDate>
  <description><![CDATA[Heinz Marketing post makes the case for marketing ownership of go-to-market strategy with sales reporting into the function.]]></description>
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  <title><![CDATA[10Fold Report: 38% of B2B Marketers Correlate Metrics to Pipeline]]></title>
  <link>https://orm-tech.com/news/20260908-10fold-report-38-of-b2b-marketers-correlate-metrics-to-pipel/</link>
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  <pubDate>Tue, 08 Sep 2026 17:54:38 GMT</pubDate>
  <description><![CDATA[A 10Fold study finds only 38% of B2B marketing leaders tie communications metrics to pipeline or revenue despite tracking more signals including AI visibility.]]></description>
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  <title><![CDATA[B2B teams need CTV test data for 2027 budget plans]]></title>
  <link>https://orm-tech.com/news/20260908-b2b-teams-need-ctv-test-data-for-2027-budget-plans/</link>
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  <pubDate>Tue, 08 Sep 2026 15:41:52 GMT</pubDate>
  <description><![CDATA[Most B2B teams planning 2027 budgets by Thanksgiving require their own CTV reach and cost data against target accounts to avoid unsubstantiated line items.]]></description>
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  <title><![CDATA[Companies Eliminate CMO Roles as AI Shifts Marketing Structures]]></title>
  <link>https://orm-tech.com/news/20260908-companies-eliminate-cmo-roles-as-ai-shifts-marketing-structu/</link>
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  <pubDate>Tue, 08 Sep 2026 15:15:57 GMT</pubDate>
  <description><![CDATA[AI-native firms fold marketing into revenue and product teams, raising questions about brand leadership according to Demand Gen Report.]]></description>
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  <title><![CDATA[SOCi study shows expanding restaurant chains lead in local visibility metrics]]></title>
  <link>https://orm-tech.com/news/20260908-soci-study-shows-expanding-restaurant-chains-lead-in-local-v/</link>
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  <pubDate>Tue, 08 Sep 2026 14:24:27 GMT</pubDate>
  <description><![CDATA[Analysis of eight expanding and eight contracting restaurant brands reveals consistent gaps in LVI scores, AI recommendations, search visibility, and social engagement according to MarTech.]]></description>
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  <title><![CDATA[SaaStr Advises Against Hiring Popular VP of Sales Candidates]]></title>
  <link>https://orm-tech.com/news/20260907-saastr-advises-against-hiring-popular-vp-of-sales-candidates/</link>
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  <pubDate>Mon, 07 Sep 2026 16:53:20 GMT</pubDate>
  <description><![CDATA[SaaStr post explains why CEOs should avoid selecting CRO or VP of Sales candidates that receive unanimous approval from teams and boards.]]></description>
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  <title><![CDATA[B2B Marketers Build AI Workflows as Citizen Developers]]></title>
  <link>https://orm-tech.com/news/20260907-b2b-marketers-build-ai-workflows-as-citizen-developers/</link>
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  <pubDate>Mon, 07 Sep 2026 16:48:03 GMT</pubDate>
  <description><![CDATA[Demand Gen Report details how B2B marketing teams adopt AI workflows for research and personalization while managing security risks.]]></description>
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  <title><![CDATA[Founders Return to Run Pre-AI B2B Companies as Last Stand]]></title>
  <link>https://orm-tech.com/news/20260907-founders-return-to-run-pre-ai-b2b-companies-as-last-stand/</link>
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  <pubDate>Mon, 07 Sep 2026 14:02:49 GMT</pubDate>
  <description><![CDATA[Founders are returning to lead pre-AI B2B firms at $50M+ ARR that sustain operations but lack agentic growth, per SaaStr examples from UiPath, Workday and Intercom.]]></description>
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  <title><![CDATA[SaaStr Covers AI Agent Guardrails and Tool Shifts in 20VC]]></title>
  <link>https://orm-tech.com/news/20260906-saastr-covers-ai-agent-guardrails-and-tool-shifts-in-20vc/</link>
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  <pubDate>Sun, 06 Sep 2026 20:51:14 GMT</pubDate>
  <description><![CDATA[SaaStr reports on takeaways from a 20VC episode covering agent behaviors with guardrails, tool preferences, and software build velocity.]]></description>
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  <title><![CDATA[Heinz Marketing Roundup Covers AI Scaling and Lead Quality]]></title>
  <link>https://orm-tech.com/news/20260905-heinz-marketing-roundup-covers-ai-scaling-and-lead-quality/</link>
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  <pubDate>Sat, 05 Sep 2026 13:29:35 GMT</pubDate>
  <description><![CDATA[Heinz Marketing shares B2B posts on AI ROI, lead quality versus volume, relevance over personalization, and selling before building.]]></description>
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  <title><![CDATA[Marketers Address Signal Loss at September 2026 MarTech Conference]]></title>
  <link>https://orm-tech.com/news/20260904-marketers-address-signal-loss-at-september-2026-martech-conf/</link>
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  <pubDate>Fri, 04 Sep 2026 22:29:25 GMT</pubDate>
  <description><![CDATA[Session at September 2026 MarTech Conference examined privacy updates, fragmented journeys, and automated platforms reshaping tracking for marketing teams.]]></description>
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  <title><![CDATA[Predictive Channel Analytics Requires Unified Attribution Data]]></title>
  <link>https://orm-tech.com/news/20260904-predictive-channel-analytics-requires-unified-attribution-da/</link>
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  <pubDate>Fri, 04 Sep 2026 18:00:40 GMT</pubDate>
  <description><![CDATA[Channel organizations face barriers to predictive analytics due to disconnected datasets in marketing automation, incentives, CRMs, and partner profiles.]]></description>
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  <title><![CDATA[RevOps vs Sales Ops: Distinctions for B2B Revenue Teams]]></title>
  <link>https://orm-tech.com/news/20260904-revops-vs-sales-ops-distinctions-for-b2b-revenue-teams/</link>
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  <pubDate>Fri, 04 Sep 2026 16:42:34 GMT</pubDate>
  <description><![CDATA[HubSpot Sales Blog details how RevOps aligns marketing, sales and customer success while Sales Ops focuses on sales team efficiency.]]></description>
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  <title><![CDATA[Acoustic Launches Acoustic AI for Real-Time Behavioral Marketing]]></title>
  <link>https://orm-tech.com/news/20260904-acoustic-launches-acoustic-ai-for-real-time-behavioral-marke/</link>
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  <pubDate>Fri, 04 Sep 2026 15:03:18 GMT</pubDate>
  <description><![CDATA[Acoustic introduces Acoustic AI, an agentic tool on Acoustic Connect that evaluates live first-party behavior to surface revenue opportunities before they appear in standard reports.]]></description>
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  <title><![CDATA[Nvidia Guides 70% Growth on $96.2B Quarter in SaaStr Podcast]]></title>
  <link>https://orm-tech.com/news/20260904-nvidia-guides-70-growth-on-96-2b-quarter-in-saastr-podcast/</link>
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  <pubDate>Fri, 04 Sep 2026 14:24:51 GMT</pubDate>
  <description><![CDATA[20VC x SaaStr discussed Nvidia's 70% growth guide, the $12.9B Hugging Face deal, 500-1,000 undetected agents at OpenAI, and valuations for Clay, Cognition and Linear.]]></description>
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  <title><![CDATA[CMOs Face Platformization or Agentification Choice for CDPs]]></title>
  <link>https://orm-tech.com/news/20260904-cmos-face-platformization-or-agentification-choice-for-cdps/</link>
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  <pubDate>Fri, 04 Sep 2026 14:03:51 GMT</pubDate>
  <description><![CDATA[MarTech examines how autonomous AI agents and composability are pushing marketing leaders toward platformization or agentification paths for customer data platforms.]]></description>
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  <title><![CDATA[Seven MarTech Firms Name New C-Suite Leaders]]></title>
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  <pubDate>Thu, 03 Sep 2026 15:41:02 GMT</pubDate>
  <description><![CDATA[Seven marketing technology firms appointed new C-suite executives with focus on AI-driven customer experience and go-to-market alignment.]]></description>
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  <title><![CDATA[Event Organizers Report Persistent Pipeline Attribution Gaps]]></title>
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  <pubDate>Thu, 03 Sep 2026 15:24:03 GMT</pubDate>
  <description><![CDATA[Nearly half of event organizers struggle to link activity to revenue impact, according to Demand Gen Report.]]></description>
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  <title><![CDATA[Sales Readiness Platforms Address Quota Shortfalls]]></title>
  <link>https://orm-tech.com/news/20260903-sales-readiness-platforms-address-quota-shortfalls/</link>
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  <pubDate>Thu, 03 Sep 2026 14:27:07 GMT</pubDate>
  <description><![CDATA[HubSpot Sales Blog outlines how sales readiness platforms connect training to pipeline outcomes amid low quota attainment rates.]]></description>
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  <title><![CDATA[Salesforce Q2 FY27 Revenue Hits $11.345B With 14% cRPO Growth]]></title>
  <link>https://orm-tech.com/news/20260903-salesforce-q2-fy27-revenue-hits-11-345b-with-14-crpo-growth/</link>
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  <pubDate>Thu, 03 Sep 2026 14:24:27 GMT</pubDate>
  <description><![CDATA[Salesforce posted Q2 FY27 results showing 11% revenue growth, 14% cRPO increase to $33.5B, and raised FY27 guidance to $46.1B-$46.4B.]]></description>
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  <title><![CDATA[Kaon Interactive, Showpad Partner to Embed Interactive Buyer Experiences]]></title>
  <link>https://orm-tech.com/news/20260902-kaon-interactive-showpad-partner-to-embed-interactive-buyer-/</link>
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  <pubDate>Wed, 02 Sep 2026 18:12:15 GMT</pubDate>
  <description><![CDATA[Kaon Interactive and Showpad form a partnership to integrate immersive 3D product storytelling and digital sales rooms into seller workflows.]]></description>
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  <title><![CDATA[HubSpot AI Cuts Manual CRM Data Entry for Sales Teams]]></title>
  <link>https://orm-tech.com/news/20260902-hubspot-ai-cuts-manual-crm-data-entry-for-sales-teams/</link>
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  <pubDate>Wed, 02 Sep 2026 14:35:00 GMT</pubDate>
  <description><![CDATA[HubSpot's Smart CRM uses AI to log activities, suggest deal updates from transcripts, and generate meeting summaries, reducing manual entry that consumes 25% of sales reps' workweek.]]></description>
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  <title><![CDATA[B2BMX Summit Session to Examine Practical AI Use in B2B Marketing]]></title>
  <link>https://orm-tech.com/news/20260902-b2bmx-summit-session-to-examine-practical-ai-use-in-b2b-mark/</link>
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  <pubDate>Wed, 02 Sep 2026 14:34:26 GMT</pubDate>
  <description><![CDATA[B2BMX Summit at Advertising Week New York 2026 will host a session on measurable AI applications for media planning and campaign execution.]]></description>
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  <title><![CDATA[OpenAI Claims $1B ARR for ChatGPT Ads After Under-60-Second Campaign Tool]]></title>
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  <pubDate>Wed, 02 Sep 2026 14:05:53 GMT</pubDate>
  <description><![CDATA[OpenAI announced a redesigned ChatGPT Ads onboarding that creates campaigns from a URL in under one minute and reported reaching $1 billion annualized revenue run rate.]]></description>
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  <title><![CDATA[Demand Gen Report: AI Operationalizes Weak GTM Signals at Scale]]></title>
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  <pubDate>Tue, 01 Sep 2026 20:09:27 GMT</pubDate>
  <description><![CDATA[Article examines how AI accelerates decisions on insufficient intent data in B2B go-to-market processes according to Demand Gen Report.]]></description>
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  <title><![CDATA[ValueSelling Report: Cold Calling Beats AI Emails 6 to 1]]></title>
  <link>https://orm-tech.com/news/20260901-valueselling-report-cold-calling-beats-ai-emails-6-to-1/</link>
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  <pubDate>Tue, 01 Sep 2026 18:54:58 GMT</pubDate>
  <description><![CDATA[ValueSelling Associates research released Sept. 1 finds human-led cold calling ranks second only to client referrals for reaching prospects.]]></description>
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  <title><![CDATA[Survey Shows AI Output Review Adds Hours Weekly for Marketing Leaders]]></title>
  <link>https://orm-tech.com/news/20260901-survey-shows-ai-output-review-adds-hours-weekly-for-marketin/</link>
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  <pubDate>Tue, 01 Sep 2026 18:17:40 GMT</pubDate>
  <description><![CDATA[Marketing executives report increased time spent editing AI-generated content, with surveys quantifying revision costs and productivity shortfalls.]]></description>
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  <title><![CDATA[Hidden Costs Undermine AI ROI Proof in Marketing]]></title>
  <link>https://orm-tech.com/news/20260901-hidden-costs-undermine-ai-roi-proof-in-marketing/</link>
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  <pubDate>Tue, 01 Sep 2026 15:47:26 GMT</pubDate>
  <description><![CDATA[AI spending grows while only 16% of CMOs can confidently prove results, with integration and oversight costs often unmeasured.]]></description>
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  <title><![CDATA[SurveyMonkey Relaunches Platform with AI Integrations on Sept. 1]]></title>
  <link>https://orm-tech.com/news/20260901-surveymonkey-relaunches-platform-with-ai-integrations-on-sep/</link>
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  <pubDate>Tue, 01 Sep 2026 15:42:59 GMT</pubDate>
  <description><![CDATA[SurveyMonkey introduces September 2026 platform upgrades including conversational AI survey tools and integrations with Claude, ChatGPT, Gemini, Workday, and BambooHR.]]></description>
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  <title><![CDATA[Unbounce Report: Landing Pages Strongest Predictor of Paid Media ROI]]></title>
  <link>https://orm-tech.com/news/20260831-unbounce-report-landing-pages-strongest-predictor-of-paid-me/</link>
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  <pubDate>Tue, 01 Sep 2026 04:04:01 GMT</pubDate>
  <description><![CDATA[Unbounce and Ascend2 data show marketers confident in landing pages are 4.5 times more likely to exceed ROI targets, while 53% still direct paid traffic to homepages.]]></description>
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