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  <description>RevOps, sales, and marketing news for B2B SaaS revenue teams.</description>
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  <title><![CDATA[Martech Replacement Rates Drop Significantly in 2025]]></title>
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  <pubDate>Fri, 24 Apr 2026 01:39:43 GMT</pubDate>
  <description><![CDATA[The 2025 MarTech Replacement Survey indicates a sharp decline in replacement activity across key categories like marketing automation and CRM.]]></description>
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  <title><![CDATA[Martech Replacement Rates Drop in 2025 Survey]]></title>
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  <pubDate>Fri, 24 Apr 2026 01:19:11 GMT</pubDate>
  <description><![CDATA[The 2025 MarTech Replacement Survey reveals a sharp decline in replacement rates for marketing automation, CRM, and email platforms.]]></description>
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  <title><![CDATA[Marketing Technology Market Projected to Reach $2.4 Trillion by 2033]]></title>
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  <pubDate>Thu, 23 Apr 2026 21:03:10 GMT</pubDate>
  <description><![CDATA[The global marketing technology market is expected to grow at a 20.1% CAGR from 2026 to 2033, reaching $2.4 trillion, driven by social media tools and AI solutions.]]></description>
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  <title><![CDATA[AI Content Feels Generic Due to Unstructured Brand Voice]]></title>
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  <pubDate>Thu, 23 Apr 2026 19:37:57 GMT</pubDate>
  <description><![CDATA[MarTech highlights how AI requires specific brand voice inputs to avoid generic outputs in marketing workflows.]]></description>
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  <title><![CDATA[MarTech Explores Why AI Content Feels Generic]]></title>
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  <pubDate>Thu, 23 Apr 2026 19:14:53 GMT</pubDate>
  <description><![CDATA[A MarTech article discusses challenges in maintaining brand voice in AI-generated content for marketing teams.]]></description>
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  <title><![CDATA[Iterable Launches AI Agent for Personalized Marketing]]></title>
  <link>https://orm-tech.com/news/20260423-iterable-launches-ai-agent-for-personalized-marketing/</link>
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  <pubDate>Thu, 23 Apr 2026 19:11:25 GMT</pubDate>
  <description><![CDATA[Iterable introduces Nova Agent, an AI tool that adapts campaigns in real time for better personalization in marketing.]]></description>
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  <title><![CDATA[Martech Replacement Rates Drop Sharply in 2025 Survey]]></title>
  <link>https://orm-tech.com/news/20260423-martech-replacement-rates-drop-sharply-in-2025-survey/</link>
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  <pubDate>Thu, 23 Apr 2026 17:50:55 GMT</pubDate>
  <description><![CDATA[New data from the 2025 MarTech Replacement Survey shows significant declines in replacement activity for marketing automation, CRM, and email platforms.]]></description>
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  <title><![CDATA[AI Content Often Feels Generic Due to Unstructured Brand Voice]]></title>
  <link>https://orm-tech.com/news/20260423-ai-content-often-feels-generic-due-to-unstructured-brand-voi/</link>
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  <pubDate>Thu, 23 Apr 2026 16:30:48 GMT</pubDate>
  <description><![CDATA[MarTech article discusses why AI-generated content lacks distinctiveness and how to structure brand voice for consistency in marketing workflows.]]></description>
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  <title><![CDATA[MarTech Explores Why AI Content Feels Generic for Marketers]]></title>
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  <pubDate>Thu, 23 Apr 2026 14:45:49 GMT</pubDate>
  <description><![CDATA[MarTech article examines how AI adoption leads to generic content and the need for structured brand voice in marketing workflows.]]></description>
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  <title><![CDATA[AI Content Risks Becoming Generic Without Structured Brand Voice]]></title>
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  <pubDate>Thu, 23 Apr 2026 14:26:32 GMT</pubDate>
  <description><![CDATA[MarTech explores why AI-generated content often feels generic and how to maintain brand voice in marketing workflows.]]></description>
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  <title><![CDATA[B2B Marketers Face Data Overload but Lack Insights]]></title>
  <link>https://orm-tech.com/news/20260422-b2b-marketers-face-data-overload-but-lack-insights/</link>
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  <pubDate>Thu, 23 Apr 2026 03:27:00 GMT</pubDate>
  <description><![CDATA[B2B marketers invest heavily in data tools yet struggle to convert data into actionable insights due to long sales cycles and attribution challenges, according to MarTech.]]></description>
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  <title><![CDATA[B2B Marketers Overwhelmed by Data Yet Lacking Insights]]></title>
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  <pubDate>Wed, 22 Apr 2026 21:26:34 GMT</pubDate>
  <description><![CDATA[B2B marketers invest heavily in data tools but struggle to convert data into actionable insights due to long sales cycles and attribution challenges.]]></description>
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  <title><![CDATA[B2B Marketers Struggle with Data Overload and Lack of Insight]]></title>
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  <pubDate>Wed, 22 Apr 2026 19:22:16 GMT</pubDate>
  <description><![CDATA[B2B marketers face challenges in turning vast amounts of data into actionable insights due to long sales cycles and weak attribution, as detailed in a MarTech article.]]></description>
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  <title><![CDATA[B2B Marketers Struggle with Data Overload and Insight Shortage]]></title>
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  <pubDate>Wed, 22 Apr 2026 16:33:44 GMT</pubDate>
  <description><![CDATA[B2B marketers face challenges in turning abundant data into actionable insights due to long sales cycles and attribution issues, according to a MarTech analysis.]]></description>
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  <title><![CDATA[Microsoft Updates Ads Platform for AI-Driven Discovery]]></title>
  <link>https://orm-tech.com/news/20260421-microsoft-updates-ads-platform-for-ai-driven-discovery/</link>
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  <pubDate>Tue, 21 Apr 2026 15:01:13 GMT</pubDate>
  <description><![CDATA[Microsoft introduces AI tools to enhance ad visibility and transactions in AI environments, as detailed in a recent update.]]></description>
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