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  <title>ORM Technologies News</title>
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  <description>RevOps, sales, and marketing news for B2B SaaS revenue teams.</description>
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  <title><![CDATA[Gmail's AI Inbox Announcement May Redefine Email Deliverability]]></title>
  <link>https://orm-tech.com/news/20260508-gmail-s-ai-inbox-announcement-may-redefine-email-deliverabil/</link>
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  <pubDate>Sat, 09 May 2026 00:01:55 GMT</pubDate>
  <description><![CDATA[Gmail's March 31 announcement of AI Inbox could shift email marketing focus from deliverability to discoverability, affecting B2B SaaS revenue teams.]]></description>
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  <title><![CDATA[Amplitude Takes Over Statsig Amid OpenAI Acquisition, Raising Customer Questions]]></title>
  <link>https://orm-tech.com/news/20260508-amplitude-takes-over-statsig-amid-openai-acquisition-raising/</link>
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  <pubDate>Fri, 08 May 2026 18:08:30 GMT</pubDate>
  <description><![CDATA[Amplitude's acquisition of Statsig's platform and customers in May 2026 prompts concerns as the original team remains at OpenAI, per MarTech.]]></description>
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  <title><![CDATA[Gmail's AI Inbox Announcement and Its Implications for Email Marketing]]></title>
  <link>https://orm-tech.com/news/20260508-gmail-s-ai-inbox-announcement-and-its-implications-for-email/</link>
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  <pubDate>Fri, 08 May 2026 16:30:52 GMT</pubDate>
  <description><![CDATA[Gmail's AI Inbox, announced on March 31, could shift email focus from deliverability to discoverability, according to insights from marketers.]]></description>
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  <title><![CDATA[Amplitude Acquires Statsig Brand and Customers Amid OpenAI Deal]]></title>
  <link>https://orm-tech.com/news/20260508-amplitude-acquires-statsig-brand-and-customers-amid-openai-d/</link>
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  <pubDate>Fri, 08 May 2026 16:29:55 GMT</pubDate>
  <description><![CDATA[Amplitude takes over Statsig's platform and customer base in a May 2026 partnership, raising concerns as the original team remains at OpenAI.]]></description>
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  <title><![CDATA[MarTech Conference Explores Personalization and Trust in Customer Journeys]]></title>
  <link>https://orm-tech.com/news/20260508-martech-conference-explores-personalization-and-trust-in-cus/</link>
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  <pubDate>Fri, 08 May 2026 16:03:53 GMT</pubDate>
  <description><![CDATA[At the May 2026 MarTech Conference, marketing leaders discussed creating personalized experiences that build trust without feeling intrusive.]]></description>
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  <title><![CDATA[MarTech Conference Explores Trust in Personalization]]></title>
  <link>https://orm-tech.com/news/20260508-martech-conference-explores-trust-in-personalization/</link>
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  <pubDate>Fri, 08 May 2026 15:26:23 GMT</pubDate>
  <description><![CDATA[A panel at the May 2026 MarTech Conference discussed creating personalized customer experiences without eroding trust, featuring insights from marketing leaders.]]></description>
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  <title><![CDATA[Gmail Announces AI Inbox Feature Potentially Redefining Email Deliverability]]></title>
  <link>https://orm-tech.com/news/20260508-gmail-announces-ai-inbox-feature-potentially-redefining-emai/</link>
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  <pubDate>Fri, 08 May 2026 14:42:44 GMT</pubDate>
  <description><![CDATA[Gmail's AI Inbox, announced on March 31, uses AI to summarize and prioritize emails, which could alter how marketers ensure visibility in inboxes.]]></description>
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  <title><![CDATA[Amplitude Takes Over Statsig Brand and Customers in New Partnership]]></title>
  <link>https://orm-tech.com/news/20260508-amplitude-takes-over-statsig-brand-and-customers-in-new-part/</link>
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  <pubDate>Fri, 08 May 2026 14:31:28 GMT</pubDate>
  <description><![CDATA[Amplitude acquires Statsig's brand and customer base in a May 2026 partnership, raising questions as the original team moves to OpenAI.]]></description>
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  <title><![CDATA[AI Adoption Surges but Buyer Trust Lags in Demand Generation]]></title>
  <link>https://orm-tech.com/news/20260508-ai-adoption-surges-but-buyer-trust-lags-in-demand-generation/</link>
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  <pubDate>Fri, 08 May 2026 13:09:18 GMT</pubDate>
  <description><![CDATA[Demand Gen Report examines how AI's role in marketing boosts efficiency yet fails to build buyer trust, citing low confidence levels among U.S. respondents.]]></description>
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  <title><![CDATA[Amplitude and Statsig Partnership Raises Customer Questions]]></title>
  <link>https://orm-tech.com/news/20260508-amplitude-and-statsig-partnership-raises-customer-questions/</link>
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  <pubDate>Fri, 08 May 2026 13:06:18 GMT</pubDate>
  <description><![CDATA[Amplitude acquires Statsig's platform and customers in a May 2026 deal, but concerns emerge as the original team remains at OpenAI.]]></description>
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  <title><![CDATA[Gmail Announces AI Inbox Feature That May Redefine Email Deliverability]]></title>
  <link>https://orm-tech.com/news/20260508-gmail-announces-ai-inbox-feature-that-may-redefine-email-del/</link>
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  <pubDate>Fri, 08 May 2026 12:29:18 GMT</pubDate>
  <description><![CDATA[Gmail's AI Inbox, announced on March 31, uses AI to summarize and prioritize emails, potentially shifting focus from deliverability to discoverability for marketers.]]></description>
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  <title><![CDATA[AI SEO Exposes Gaps in Fragmented Marketing Strategies]]></title>
  <link>https://orm-tech.com/news/20260507-ai-seo-exposes-gaps-in-fragmented-marketing-strategies/</link>
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  <pubDate>Thu, 07 May 2026 18:46:30 GMT</pubDate>
  <description><![CDATA[AI-driven search draws on broader signals, favoring brands with consistent cross-channel presence while exposing weaknesses in outdated marketing approaches.]]></description>
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  <title><![CDATA[MarTech Advocates Aligning Customer Journeys Beyond Silos]]></title>
  <link>https://orm-tech.com/news/20260507-martech-advocates-aligning-customer-journeys-beyond-silos/</link>
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  <pubDate>Thu, 07 May 2026 16:04:25 GMT</pubDate>
  <description><![CDATA[MarTech discusses how aligning platforms, channels, and data flows improves marketing efficiency and customer satisfaction.]]></description>
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  <title><![CDATA[AI SEO Exposes Gaps in Traditional Digital Marketing Strategies]]></title>
  <link>https://orm-tech.com/news/20260507-ai-seo-exposes-gaps-in-traditional-digital-marketing-strateg/</link>
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  <pubDate>Thu, 07 May 2026 14:53:47 GMT</pubDate>
  <description><![CDATA[AI-driven search now favors brands with consistent cross-channel presence, punishing fragmented marketing approaches as outlined in a recent MarTech article.]]></description>
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  <title><![CDATA[MarTech on Aligning Complex Customer Journeys Beyond Silos]]></title>
  <link>https://orm-tech.com/news/20260507-martech-on-aligning-complex-customer-journeys-beyond-silos/</link>
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  <pubDate>Thu, 07 May 2026 13:30:20 GMT</pubDate>
  <description><![CDATA[MarTech outlines how marketing platforms and data flows can be coordinated to maintain aligned customer journeys despite organizational silos.]]></description>
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  <title><![CDATA[AI SEO Exposes Gaps in Traditional Marketing Strategies]]></title>
  <link>https://orm-tech.com/news/20260507-ai-seo-exposes-gaps-in-traditional-marketing-strategies/</link>
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  <pubDate>Thu, 07 May 2026 12:41:20 GMT</pubDate>
  <description><![CDATA[AI-driven search favors brands with consistent cross-channel presence, punishing outdated marketing approaches as detailed in a recent MarTech article.]]></description>
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  <title><![CDATA[Twilio Launches Conversation Layer for Unified AI and Human Interactions]]></title>
  <link>https://orm-tech.com/news/20260506-twilio-launches-conversation-layer-for-unified-ai-and-human-/</link>
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  <pubDate>Thu, 07 May 2026 02:28:55 GMT</pubDate>
  <description><![CDATA[Twilio announced new platform capabilities at SIGNAL 2026 to connect data, channels, and agents for seamless customer conversations.]]></description>
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  <title><![CDATA[AI Agent Adoption Creates Risks from Weak Governance]]></title>
  <link>https://orm-tech.com/news/20260506-ai-agent-adoption-creates-risks-from-weak-governance/</link>
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  <pubDate>Wed, 06 May 2026 21:19:47 GMT</pubDate>
  <description><![CDATA[Weak AI governance leads to financial and compliance risks as companies deploy AI agents, according to a MarTech analysis.]]></description>
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  <title><![CDATA[Twilio Launches Conversation Layer to Unify AI and Human Interactions]]></title>
  <link>https://orm-tech.com/news/20260506-twilio-launches-conversation-layer-to-unify-ai-and-human-int/</link>
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  <pubDate>Wed, 06 May 2026 20:16:50 GMT</pubDate>
  <description><![CDATA[Twilio announced new platform capabilities at SIGNAL 2026 to connect data, channels, and agents for seamless customer conversations, according to MarTech.]]></description>
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  <title><![CDATA[MarTech: Performance Marketing Needs Metrics Beyond ROAS]]></title>
  <link>https://orm-tech.com/news/20260506-martech-performance-marketing-needs-metrics-beyond-roas/</link>
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  <pubDate>Wed, 06 May 2026 17:38:26 GMT</pubDate>
  <description><![CDATA[MarTech outlines why ROAS is insufficient for assessing marketing's role in long-term business growth and suggests alternative metrics.]]></description>
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  <title><![CDATA[AI Agent Adoption Creates Governance Risks for Enterprises]]></title>
  <link>https://orm-tech.com/news/20260506-ai-agent-adoption-creates-governance-risks-for-enterprises/</link>
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  <pubDate>Wed, 06 May 2026 17:14:35 GMT</pubDate>
  <description><![CDATA[Weak AI governance leads to hidden liabilities in enterprises, as highlighted in a MarTech analysis of AI risks.]]></description>
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  <title><![CDATA[AI Agent Adoption Exposes Governance Risks in Enterprises]]></title>
  <link>https://orm-tech.com/news/20260506-ai-agent-adoption-exposes-governance-risks-in-enterprises/</link>
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  <pubDate>Wed, 06 May 2026 15:12:08 GMT</pubDate>
  <description><![CDATA[Weak governance in AI agent deployment leads to financial and compliance risks, as highlighted in a MarTech analysis.]]></description>
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  <title><![CDATA[Blue Bite's Matthew Shay on Omnichannel Strategies for B2B Marketing]]></title>
  <link>https://orm-tech.com/news/20260506-blue-bite-s-matthew-shay-on-omnichannel-strategies-for-b2b-m/</link>
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  <pubDate>Wed, 06 May 2026 14:45:20 GMT</pubDate>
  <description><![CDATA[Matthew Shay of Blue Bite discusses how B2B buyers engage across channels and the need for contextual, connected media strategies, as featured in a Demand Gen Report interview.]]></description>
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  <title><![CDATA[Twilio Introduces Conversation Layer for Unified Customer Interactions]]></title>
  <link>https://orm-tech.com/news/20260506-twilio-introduces-conversation-layer-for-unified-customer-in/</link>
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  <pubDate>Wed, 06 May 2026 14:42:06 GMT</pubDate>
  <description><![CDATA[Twilio announced a new conversation layer at SIGNAL 2026 to connect data, channels, and agents for seamless AI and human interactions in customer experiences.]]></description>
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  <title><![CDATA[MarTech Explains Why ROAS Alone Isn't Enough for Performance Marketing]]></title>
  <link>https://orm-tech.com/news/20260506-martech-explains-why-roas-alone-isn-t-enough-for-performance/</link>
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  <pubDate>Wed, 06 May 2026 14:24:03 GMT</pubDate>
  <description><![CDATA[A MarTech article highlights the limitations of ROAS and advocates for broader metrics to measure marketing's true impact on business growth.]]></description>
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  <title><![CDATA[MarTech: Why Performance Marketing Needs More Than ROAS]]></title>
  <link>https://orm-tech.com/news/20260506-martech-why-performance-marketing-needs-more-than-roas/</link>
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  <pubDate>Wed, 06 May 2026 14:07:35 GMT</pubDate>
  <description><![CDATA[MarTech explains the limitations of ROAS in evaluating marketing's role in business growth and advocates for broader metrics.]]></description>
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  <title><![CDATA[Why Performance Marketing Requires Metrics Beyond ROAS]]></title>
  <link>https://orm-tech.com/news/20260506-why-performance-marketing-requires-metrics-beyond-roas/</link>
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  <pubDate>Wed, 06 May 2026 13:21:02 GMT</pubDate>
  <description><![CDATA[MarTech article discusses the limitations of ROAS and advocates for broader metrics to evaluate marketing's role in business growth.]]></description>
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  <title><![CDATA[AI Agent Adoption Creates Unseen Risks for Enterprises]]></title>
  <link>https://orm-tech.com/news/20260506-ai-agent-adoption-creates-unseen-risks-for-enterprises/</link>
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  <pubDate>Wed, 06 May 2026 13:03:02 GMT</pubDate>
  <description><![CDATA[Weak governance of AI agents leads to financial and compliance risks, as highlighted in a MarTech analysis.]]></description>
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  <title><![CDATA[Twilio Launches Conversation Layer for Unified Customer Interactions]]></title>
  <link>https://orm-tech.com/news/20260506-twilio-launches-conversation-layer-for-unified-customer-inte/</link>
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  <pubDate>Wed, 06 May 2026 12:31:02 GMT</pubDate>
  <description><![CDATA[Twilio introduced new platform capabilities at SIGNAL 2026 to connect data, channels, and agents for seamless customer experiences, addressing fragmented journeys.]]></description>
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  <title><![CDATA[Demand Gen Report on Checkout Friction in B2B Deals]]></title>
  <link>https://orm-tech.com/news/20260505-demand-gen-report-on-checkout-friction-in-b2b-deals/</link>
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  <pubDate>Tue, 05 May 2026 23:12:42 GMT</pubDate>
  <description><![CDATA[Demand Gen Report examines how friction in pricing, checkout, and buyer experiences is causing B2B deal abandonment, based on industry projections and reports.]]></description>
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  <title><![CDATA[Demand Gen Report Announces Webinar on Lead Follow-Up Strategies]]></title>
  <link>https://orm-tech.com/news/20260505-demand-gen-report-announces-webinar-on-lead-follow-up-strate/</link>
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  <pubDate>Tue, 05 May 2026 14:44:44 GMT</pubDate>
  <description><![CDATA[Demand Gen Report is hosting a webinar on May 20 featuring NetLine's Josh Baez to discuss effective strategies for nurturing leads in the research phase.]]></description>
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  <title><![CDATA[Forrester Calls for AI-Leveraged GTM Overhaul in B2B]]></title>
  <link>https://orm-tech.com/news/20260505-forrester-calls-for-ai-leveraged-gtm-overhaul-in-b2b/</link>
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  <pubDate>Tue, 05 May 2026 14:12:25 GMT</pubDate>
  <description><![CDATA[Forrester's report urges B2B leaders to adopt a customer-obsessed GTM approach using AI, as outlined in their ARC principles at the B2B Summit North America.]]></description>
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  <title><![CDATA[Checkout Friction Undermines B2B Deals, Demand Gen Report Warns]]></title>
  <link>https://orm-tech.com/news/20260505-checkout-friction-undermines-b2b-deals-demand-gen-report-war/</link>
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  <pubDate>Tue, 05 May 2026 14:05:00 GMT</pubDate>
  <description><![CDATA[B2B buyers abandon deals due to unclear pricing and slow pages, with Forrester projecting more than half of large transactions will soon be digital self-service.]]></description>
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  <title><![CDATA[RevOps Teams Adapt as Martech and Adtech Converge]]></title>
  <link>https://orm-tech.com/news/20260504-revops-teams-adapt-as-martech-and-adtech-converge/</link>
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  <pubDate>Tue, 05 May 2026 02:45:16 GMT</pubDate>
  <description><![CDATA[B2B organizations restructure RevOps to integrate martech, adtech, and sales tech, focusing on centralized teams and shared metrics to eliminate silos.]]></description>
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  <title><![CDATA[Gartner Research Reveals AI Adoption Gap Among Marketing Leaders]]></title>
  <link>https://orm-tech.com/news/20260504-gartner-research-reveals-ai-adoption-gap-among-marketing-lea/</link>
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  <pubDate>Mon, 04 May 2026 20:12:27 GMT</pubDate>
  <description><![CDATA[MarTech reports that many marketing leaders focus on execution rather than strategic AI use, risking relevance amid market shifts.]]></description>
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  <title><![CDATA[Gartner Highlights AI's Challenge to Marketing Leaders' Strategic Relevance]]></title>
  <link>https://orm-tech.com/news/20260504-gartner-highlights-ai-s-challenge-to-marketing-leaders-strat/</link>
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  <pubDate>Mon, 04 May 2026 18:53:32 GMT</pubDate>
  <description><![CDATA[Gartner's research reveals that while AI reshapes marketing, many leaders focus on execution, risking their role in enterprise growth.]]></description>
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  <title><![CDATA[Gartner Research Reveals Gap in AI Savvy for Marketing Leaders]]></title>
  <link>https://orm-tech.com/news/20260504-gartner-research-reveals-gap-in-ai-savvy-for-marketing-leade/</link>
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  <pubDate>Mon, 04 May 2026 15:10:17 GMT</pubDate>
  <description><![CDATA[MarTech article discusses how AI is transforming marketing, with Gartner data showing 82% of business leaders see the need for brand evolution, but only 15% view marketing leaders as AI competent.]]></description>
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  <title><![CDATA[Marketing Leaders Face AI Strategic Gap Per Gartner Research]]></title>
  <link>https://orm-tech.com/news/20260504-marketing-leaders-face-ai-strategic-gap-per-gartner-research/</link>
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  <pubDate>Mon, 04 May 2026 15:00:53 GMT</pubDate>
  <description><![CDATA[MarTech discusses how AI is reshaping marketing, with many leaders focused on execution rather than strategy, based on Gartner findings.]]></description>
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  <title><![CDATA[Gartner Research Reveals Gaps in Marketing Leaders' AI Adoption]]></title>
  <link>https://orm-tech.com/news/20260504-gartner-research-reveals-gaps-in-marketing-leaders-ai-adopti/</link>
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  <pubDate>Mon, 04 May 2026 13:14:14 GMT</pubDate>
  <description><![CDATA[Gartner findings show that while 82% of business leaders see the need for brand evolution with AI, only 15% view marketing leaders as AI savvy, risking their strategic relevance.]]></description>
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  <title><![CDATA[RevOps Teams Adapting to Martech and Adtech Convergence]]></title>
  <link>https://orm-tech.com/news/20260504-revops-teams-adapting-to-martech-and-adtech-convergence/</link>
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  <pubDate>Mon, 04 May 2026 12:35:14 GMT</pubDate>
  <description><![CDATA[B2B organizations should restructure RevOps to integrate martech, adtech, and sales tech into a unified revenue stack.]]></description>
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  <title><![CDATA[Gartner: $1.5 Trillion AI Spend in 2025 Faces Data Quality Barriers]]></title>
  <link>https://orm-tech.com/news/20260501-gartner-1-5-trillion-ai-spend-in-2025-faces-data-quality-bar/</link>
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  <pubDate>Sat, 02 May 2026 04:07:17 GMT</pubDate>
  <description><![CDATA[Enterprise data leaders identify data quality as the top barrier to AI success, with 73% citing it above other issues, according to a Demand Gen Report analysis.]]></description>
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  <title><![CDATA[MarTech Conference Explores New Marketing Operations Stack on May 6th]]></title>
  <link>https://orm-tech.com/news/20260501-martech-conference-explores-new-marketing-operations-stack-o/</link>
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  <pubDate>Sat, 02 May 2026 03:53:18 GMT</pubDate>
  <description><![CDATA[A MarTech Conference session on May 6th features experts discussing how marketing operations teams can shift from maintenance to proactive roles using existing tools.]]></description>
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  <title><![CDATA[MarTech Conference Session Focuses on Transforming Marketing Operations]]></title>
  <link>https://orm-tech.com/news/20260501-martech-conference-session-focuses-on-transforming-marketing/</link>
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  <pubDate>Sat, 02 May 2026 03:30:21 GMT</pubDate>
  <description><![CDATA[A session at the May 6th MarTech Conference discusses evolving marketing operations from maintenance-focused to proactive business drivers.]]></description>
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  <title><![CDATA[Affiliate Marketing Still Needs Human Expertise in AI Era]]></title>
  <link>https://orm-tech.com/news/20260501-affiliate-marketing-still-needs-human-expertise-in-ai-era/</link>
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  <pubDate>Sat, 02 May 2026 02:35:34 GMT</pubDate>
  <description><![CDATA[MarTech explains why human involvement remains essential for affiliate marketing success amid AI-driven changes in martech.]]></description>
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  <title><![CDATA[MarTech Conference to Feature Session on Transforming Marketing Operations]]></title>
  <link>https://orm-tech.com/news/20260501-martech-conference-to-feature-session-on-transforming-market/</link>
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  <pubDate>Sat, 02 May 2026 01:49:21 GMT</pubDate>
  <description><![CDATA[A session at the May 6th MarTech Conference explores how marketing operations teams can shift from maintenance to proactive roles by streamlining tech stacks.]]></description>
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  <title><![CDATA[Affiliate Marketing Still Relies on Human Expertise in AI Era]]></title>
  <link>https://orm-tech.com/news/20260501-affiliate-marketing-still-relies-on-human-expertise-in-ai-er/</link>
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  <pubDate>Fri, 01 May 2026 21:15:51 GMT</pubDate>
  <description><![CDATA[MarTech discusses how AI is transforming martech but highlights the essential role of human management in affiliate programs for optimal performance.]]></description>
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  <title><![CDATA[MarTech Conference Session Explores Modern Marketing Operations]]></title>
  <link>https://orm-tech.com/news/20260501-martech-conference-session-explores-modern-marketing-operati/</link>
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  <pubDate>Fri, 01 May 2026 20:47:28 GMT</pubDate>
  <description><![CDATA[A session at the May 6th MarTech Conference discusses transforming marketing operations from maintenance to proactive growth.]]></description>
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  <title><![CDATA[MarTech Conference Features Session on Modern Marketing Operations]]></title>
  <link>https://orm-tech.com/news/20260501-martech-conference-features-session-on-modern-marketing-oper/</link>
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  <pubDate>Fri, 01 May 2026 20:28:01 GMT</pubDate>
  <description><![CDATA[The May 6th MarTech Conference includes a session on transforming marketing operations from maintenance-focused to proactive, featuring industry leaders.]]></description>
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  <title><![CDATA[Affiliate Marketing Demands Human Expertise in AI-Driven Martech]]></title>
  <link>https://orm-tech.com/news/20260501-affiliate-marketing-demands-human-expertise-in-ai-driven-mar/</link>
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  <pubDate>Fri, 01 May 2026 19:48:53 GMT</pubDate>
  <description><![CDATA[A MarTech article explains why affiliate marketing requires human management despite AI advancements in martech stacks.]]></description>
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  <title><![CDATA[Data Quality Tops Barriers to AI Success in Enterprises]]></title>
  <link>https://orm-tech.com/news/20260501-data-quality-tops-barriers-to-ai-success-in-enterprises/</link>
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  <pubDate>Fri, 01 May 2026 19:44:29 GMT</pubDate>
  <description><![CDATA[Gartner's forecast of $1.5 trillion AI spending in 2025 highlights how poor data quality undermines returns, with 73% of leaders citing it as the primary obstacle.]]></description>
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