4 stories tagged #ctv.
A small set of stories on this topic. Browse the latest across all topics, or jump to a more active tag below.
View all news →
Wurl's CTV Trends Report finds that broad genre and channel exclusions cause advertisers to miss FAST news audiences. The report states that scene-level contextual targeting evaluates content immediately before ad breaks.
News accounts for 8.6% of all FAST viewing hours according to the report. Devices that spend more than 90% of time on news represent 7.4% of viewing hours across all FAST genres.
Amazon Ads and LinkedIn have launched a collaboration that allows advertisers to activate LinkedIn CTV Ads through Amazon DSP.
Advertisers can now reach professional audiences with LinkedIn’s Connected TV Ads through Amazon DSP, bringing LinkedIn’s first-party audience signals from more than one billion members to streaming TV inventory.
IAB Tech Lab is updating OpenRTB to address the growing need to define live content in programmatic channels, announcing new attributes for describing live content and refinements to substitution macros. These changes, now open for public comment through late May, aim to reduce ambiguity in the bidstream as connected TV (CTV) and real-time inventory expand, according to [MarTech](https://martech.org/iab-tech-lab-updates-openrtb-to-better-define-live-content/).
On April 27, tvScientific by Pinterest announced that advertisers can target Pinterest’s exclusive high-intent audiences on Connected TV through its platform, marking the first major milestone since Pinterest acquired tvScientific in February 2026. This launch allows advertisers to reach these audiences off Pinterest and on TV, as part of a broader vision for a unified cross-screen advertising experience.