Google Adds AI Shopping Insights to Merchant Center
Google introduces new AI performance reports in Merchant Center covering share of voice, funnel metrics, and product attribute gaps across AI shopping surfaces.
Google is adding new AI performance insights to Merchant Center. The reports give retailers visibility data on how products appear across AI-powered shopping experiences on Search, Gemini, and AI Overviews.
New Visibility Metrics
The reports include share of voice insights, shopping funnel performance, product term insights, and product attribute gaps. Retailers can compare visibility against similar brands and identify the conversational queries that drive discovery. Google will also flag missing structured product details such as color, material, and style.
Merchant Center Evolution
The update reflects a shift in Merchant Center from product feed management to AI commerce optimization. Product data completeness now directly affects how conversational shopping systems match and recommend items. according to MarTech.
Rollout Timeline
The new AI performance insights will roll out in the U.S., Canada, Australia, India, and New Zealand in the coming months. according to MarTech.
Retailers using conversational search surfaces will receive these reports as part of standard Merchant Center access.
