DemandView Launches EngageSMS Text Nurture Engine for B2B
DemandView introduces EngageSMS, a text message lead nurture engine included free with content syndication programs.
DemandView has launched EngageSMS, described as the industry’s first automated text message nurture engine built for B2B buyers. The platform is included at no additional charge with every content syndication program according to Demand Gen Report.
Email Engagement Decline
Over the past 12 months, B2B email open rates, click-through rates, and lead-scoring signals have declined sharply. The source material attributes the drop to AI-powered email automation flooding inboxes.
EngageSMS Features
EngageSMS reaches opt-in B2B buyers on cell phones with near-100% deliverability. It delivers sequenced, behavior-timed content and tracks every click and engagement event, surfacing the data in customer reporting as intent signals for lead scoring and pipeline workflows according to Demand Gen Report.
Program Availability
The tool ships free with single-touch and multi-touch content syndication campaigns across Americas targets, Cybersecurity, Virtualization, and other verticals. DemandView is positioned as the first content syndication provider to operationalize SMS nurture at scale for B2B according to Demand Gen Report.
