tvScientific Enables Pinterest Audiences for CTV Advertising

On April 27, tvScientific by Pinterest announced that advertisers can target Pinterest’s exclusive high-intent audiences on Connected TV through its platform, marking the first major milestone since Pinterest acquired tvScientific in February 2026. This launch allows advertisers to reach these audiences off Pinterest and on TV, as part of a broader vision for a unified cross-screen advertising experience. Early testing revealed a 73% increase in unique household reach and a 24% lift in new customer acquisition, according to the company.

Announcement and Background

Pinterest’s high-intent audiences, derived from user searches and shopping behaviors, can now be targeted via tvScientific’s platform for CTV campaigns. The company stated that this integration is the first ad platform to offer direct access to these audiences on CTV, leveraging Pinterest’s commercial intent signals and tvScientific’s AI-powered optimization technology. As widely known, CTV involves internet-connected devices like smart TVs that combine traditional TV reach with digital advertising precision. Last year, CTV ad spend in the United States reached $32.45 billion and is projected to exceed $45 billion by 2028, according to Demand Gen Report.

The Opportunity for Marketers

Advertisers can use Pinterest’s intent signals to reach audiences at scale on CTV, driving measurable performance. On average, when tvScientific’s AI is enriched with Pinterest’s high-intent signals, it results in a 27% increase in outcomes per $100 in spend, with purchases increasing by 65%. Pinterest has more than 600 million monthly active users, and there are over 80 billion monthly searches on the platform, providing advertisers with signals based on what users are planning. Lee Brown, Chief Business Officer of Pinterest, noted that the platform offers new ways to reach people across the shopping journey, according to the announcement.

Success in Early Testing

Early tests from advertisers, such as LG, demonstrated significant results, with LG achieving a 73% increase in unique households reached and a 24% lift in net new customers by expanding its audience approach with Pinterest audiences. Jason Fairchild, CEO of tvScientific by Pinterest, explained that these signals help advertisers find more of the right viewers on CTV and convert reach into business results. This integration allows brands to run more precise CTV campaigns optimized toward key outcomes. According to Demand Gen Report, such advancements reflect growing advertiser interest in CTV for performance-driven strategies.