B2BMX Summer Camp 2026 Shifts to Multi-Week Webinar Format Starting July 15

2026 B2BMX Summer Camp Dates and Format

The 2026 B2BMX Summer Camp begins July 15 and runs through July 29 with a new multi-week webinar format focused on practical B2B marketing execution. Sessions occur every Wednesday, and attendees can join live or watch on demand. The program carries the message Build Once, Multiply Impact.

According to Demand Gen Report, the series brings together B2B marketing practitioners and technology leaders for sessions on pipeline strategy, AI, account-based marketing and buyer engagement.

Session Schedule

On July 15 at 12 PM ET, Demandbase presents “AI in ABM: What Actually Works (And What’s Just Hype).” Later the same day an OpenAI replay titled “You Can Just Build Things” examines how marketers can use AI as builders.

Week two on July 22 features NetLine’s session “From Form Fill to Follow-Up: Demand Gen’s Survival Guide to Win Buyers Before the Shortlist” and Atlassian’s replay “Human-Centered Marketing in the Age of AI.”

The final week on July 29 includes AdRoll presenting “The AI-Native GTM Stack: How AI Orchestration and Connected Advertising Are Reshaping Demand Gen.”

Participating Brands and Topics

Participating brands include OpenAI, AdRoll, Atlassian, Demandbase and NetLine. Featured sessions cover AI, ABM, buyer influence, trust in marketing and AI-native go-to-market workflows.

Core Program Areas

Across the series, B2BMX Summer Camp highlights four core areas: building community-led demand programs, using AI and campaign orchestration to improve execution, strengthening sales and marketing alignment around ABM, and developing creative approaches to branding, digital experiences and events.

According to Demand Gen Report, the series is designed to help teams turn single ideas, campaigns and content investments into broader programs that can work across channels, audiences and stages of the buyer journey.