RTIC Outdoors Achieves 11% B2B Growth with Anteriad's Marketing Tools

RTIC Outdoors Expands B2B Efforts

RTIC Outdoors, a brand specializing in high-performance coolers and insulated drinkware, focused on growing its B2B custom shop for branded gear aimed at businesses and institutions, as direct-to-consumer sales plateaued. The company partnered with Anteriad to address challenges in identifying prospects and measuring marketing impact beyond clicks and impressions, according to Demand Gen Report. This shift required a distinct marketing approach tailored for B2B customers rather than consumers.

Partnership with Anteriad for Growth

RTIC sought Anteriad's expertise to expand reach, highlight product differentiation, and demonstrate revenue impact before scaling investments. Anteriad's Growth Accelerator employs precision audience data, coordinated multi-channel messaging, and incrementality measurement to link marketing directly to revenue. The program is designed for B2B marketers, including DTC brands like RTIC entering business channels, and includes services such as advanced analytics, managed multi-channel campaigns, and programmatic audiences.

How Anteriad Growth Accelerator Operates

The Anteriad Growth Accelerator integrates email and programmatic acquisition strategies with four key elements: channel orchestration for targeted multi-channel outreach, incrementality testing to compare channel performance, advanced match-back measurement to connect sales and quotes to marketing exposure, and holdout methodology using control groups to assess true performance lift. This approach enabled RTIC to launch and scale its B2B operations quickly. As widely known in B2B marketing, such data-driven tactics help brands measure real business outcomes.

Key Results from the Program

The three-month pilot program delivered $242,000 in new orders and $611,000 in quotes within two months, with additional $532,000 in site-level sales identified. Over six months, it generated $2.7 million in incremental revenue, achieving 11% growth in RTIC's B2B business, a 7x incremental return on ad spend, and $8.5 million in new B2B quotes. According to Demand Gen Report, this led RTIC from a slight decline to sustained growth, with comments from executives noting strong returns and efficient reinvestment opportunities. The combined channel campaigns outperformed single-channel efforts, validating the strategy's effectiveness.