B2BMX Summer Camp 2026 Shifts to Multi-Week Webinar Format
Demand Gen Report hosts B2BMX Summer Camp 2026 from July 15-30 with weekly sessions on AI, ABM, buyer influence and AI-native GTM workflows.
The 2026 B2BMX Summer Camp will run July 15 through July 30 as a multi-week virtual series instead of a single-day event. The program focuses on practical B2B marketing execution with sessions covering AI, ABM, buyer influence, trust in marketing and AI-native go-to-market workflows.
Format Changes This Year
B2BMX Summer Camp will release new sessions every Wednesday. Attendees can participate live or access recordings on demand. The series is organized around the theme Build Once, Multiply Impact to help teams extend single investments across channels, audiences and buyer journey stages. Participating brands include OpenAI, AdRoll, Atlassian, Demandbase and NetLine.
Opening Week Sessions
The series opens July 15 with Demandbase presenting AI in ABM: What Actually Works (And What's Just Hype) at 12 PM ET. Later the same day an OpenAI replay titled You Can Just Build Things will examine AI usage for marketers as builders.
Subsequent Weeks and Topics
On July 22 NetLine will present From Form Fill to Follow-Up: Demand Gen's Survival Guide to Win Buyers Before the Shortlist. The same day another session will address Human-Centered Marketing in the Age of AI. On July 29 AdRoll will deliver The AI-Native GTM Stack: How AI Orchestration and Connected Advertising Are Reshaping Demand Gen.
Core Program Focus Areas
According to Demand Gen Report, the series will highlight building community-led demand programs, AI and campaign orchestration for execution, sales and marketing alignment around ABM, and creative approaches to branding, digital experiences and events. According to Demand Gen Report, the program targets marketers seeking to maintain pipeline momentum during summer months.
According to Demand Gen Report, registration is available through the event platform.
