Arketi Group Adds Sperling to Expand Digital and AI Services

Arketi Group added Massachusetts-based digital agency Sperling to its platform. The addition deepens capabilities in website development, UX/UI, paid digital campaigns, and social strategy. It also expands Arketi’s AI services to include intelligent chatbots, workflow automation, AI agents, custom GPTs, and generative search optimization (AEO and GEO).

Sperling Expertise and Client Base

Sperling was founded in 2008. The agency provides website design and development, UX/UI, branding, paid digital campaigns, social media strategy, and backend systems integration. Its work covers transportation, healthcare, medical technology, education, consumer products, and public sector organizations. Clients include Keolis, Brunswick School, See Plymouth, JOH, Legacy Lifecare, and North of Boston.

Expanded Services for Sperling Clients

As part of the Arketi platform, Sperling clients gain access to deeper public relations, crisis communications, and internal communications services. The addition marks Arketi’s second strategic expansion in recent weeks after the addition of Braithwaite Communications.

Platform Positioning

According to Demand Gen Report, the combined platform reinforces Arketi’s position as a modern, integrated, and digitally driven marketing and communications agency for B2B technology companies. Arketi Group is an award-winning digital marketing and public relations agency focused on B2B technology companies. According to Demand Gen Report, these services are designed to help organizations adapt to evolving audience discovery and brand engagement methods.