Yes& Acquires Modo Modo to Expand B2B Marketing Capabilities

Yes& has acquired Modo Modo, a B2B-focused agency. The transaction expands Yes& capabilities in branding, omnichannel media, sales enablement and strategic growth for enterprise clients according to Demand Gen Report.

Acquisition Details

Modo Modo serves clients in healthcare, fintech, manufacturing, energy and technology sectors. Its portfolio includes Equifax, Northside Hospital, Fiserv, Cox Enterprises and Georgia Tech. The agency was founded in 2007 and has earned more than 365 industry awards. It was recognized as one of the 2025 WPO 50 Fastest Growing Women-owned Businesses in America and one of the Top 20 largest women-owned businesses in Atlanta.

The deal marks Yes& third strategic acquisition in the B2B space over the last 18 months. Earlier acquisitions include Beacon Digital Marketing in 2025 and Symmetri Marketing Group earlier this year.

Atlanta Expansion

The acquisition deepens Yes& presence in Atlanta. Earlier this year Yes& acquired Atlanta-based Metaleap Creative. In May 2025 it acquired Atlanta agency Hothouse. These moves expand Yes& creative and strategic capabilities across healthcare, sports, technology, enterprise business and consumer marketing sectors.

Market Context

B2B commerce continues its rapid expansion across industries, gaining greater momentum, attention and budget according to Demand Gen Report. The acquisition signals continued investment by Yes& in B2B market expansion across regulated and complex industries according to Demand Gen Report.