B2B Teams Can Join 2026 Demand Gen Benchmark Survey

The 2026 Demand Gen Benchmark Survey is open for B2B marketing teams to document how they are adjusting budgets, measurement practices and workflows.

According to Demand Gen Report, the survey captures strategies on AI adoption, attribution, sales alignment and pipeline performance so participants can compare their priorities with peers.

Budget and Priority Shifts

The survey examines where teams are directing spend among competing areas including ABM/ABX, content, personalization, intent data and AI-powered platforms. It also tracks movement away from raw MQL volume toward qualified, sales-ready opportunities.

AI Integration and Measurement

Questions cover AI use cases from content drafting and scaling to predictive scoring, campaign optimization and workflow orchestration. The survey further explores how marketers connect activities to sourced revenue, influenced pipeline and customer expansion rather than traffic and inquiries alone.

Sales Alignment Practices

The instrument collects data on shared goals, shared metrics and go-to-market coordination between sales and marketing. Responses will show how participating teams rank priorities and allocate resources.

According to Demand Gen Report, the findings are intended to help teams pressure-test their own approaches against peer practices. Marketers can take the survey to contribute data on current pipeline-building and impact-measurement methods.

According to Demand Gen Report, broader participation improves the usefulness of the resulting benchmark data for the industry.