Forrester Unveils GTM Singularity at B2B Summit North America 2026
Forrester introduces the GTM singularity concept and details the B2B Summit North America 2026 agenda focused on AI-driven buyer shifts.
Forrester published a blog post on January 15, 2026, outlining the GTM singularity as a convergence of buyer autonomy and AI that collapses traditional go-to-market fault lines.
The GTM Singularity Concept
According to Forrester Sales Insights, buyers now rely on AI-powered search, deploy AI agents, consult expanded buying networks, and make decisions before sellers enter conversations. The post states that this creates a state of unpredictability where traditional rules no longer apply. The source describes the singularity as both a crisis for B2B leaders and an opportunity to adopt a new resilient and connected GTM approach that aligns human and AI elements.
B2B Summit North America 2026 Details
The post promotes B2B Summit North America 2026, scheduled for April 26–29 in Phoenix. The event will include keynote sessions, track presentations, practitioner panels, and over 50 interactive sessions. According to Forrester Sales Insights, these sessions aim to help attendees transform GTM approaches, rethink buyer experiences, and reestablish preference and trust across the opportunity lifecycle.
Agenda Focus Areas
The agenda is structured around three priorities: strategic frameworks to regain control amid market shifts, roundtables and workshops for immediate application of insights, and case studies from the B2B Return On Integration Honors and B2B Programs Of The Year Awards. The post notes team discounts are available and that early-bird “Plan & Prosper” two-for-one pricing ends January 31.
Forrester states the summit will provide role-specific sessions and cross-functional alignment strategies to address the GTM singularity.
