Seismic Expands Aura Agents Portfolio Across GTM Workflows
Seismic released nine new and enhanced Aura Agents plus two executive appointments to address GTM challenges in enablement, customer conversations and connected execution.
Seismic expanded its Aura Agents portfolio to support more revenue-team workflows across enablement, customer conversations and connected execution. The release includes nine new and enhanced agents that embed AI into daily work to address disconnected systems, manual reporting and inconsistent execution.
According to Demand Gen Report, Seismic has released the agents after a year of AI innovation across the revenue workflow.
New and Enhanced Aura Agents
The agents target three areas. For enablement, the Analytics Agent, Program Agent, Page Agent, Lesson Agent and Admin Agent help teams launch programs faster and scale best practices. For customer conversations, the Meeting Agent, Presentation Agent, Role-play Agent and Search Agent help sellers prepare with account context and meeting intelligence. Aura Chat provides a single conversational workspace with full-screen view, integrated agents, chat history, personalized prompts and follow-up suggestions.
Recent Seismic research found that more than half of respondents cited poor integration with existing tools as a top obstacle to platform value. Other barriers included manual reporting and platforms that are difficult to maintain.
Executive Appointments
Seismic also named Rob Pinkerton as Chief Marketing Officer and Kimberly Schultz as Chief Human Resources Officer. Both report to Chief Executive Officer Rob Tarkoff. Pinkerton previously served as Senior Vice President of Product Strategy for Oracle sales, marketing and service products. Schultz most recently served as director and head of corporate development integration at Amazon.
According to Demand Gen Report, the appointments support expansion of the platform, customer base and global operations.
Shift to Continuous Innovation
Tarkoff stated that customer needs evolve faster than a seasonal release model can support. The current release marks Seismic's final seasonal launch as the company moves to a continuous innovation cadence.
According to Demand Gen Report, the agents turn trusted content and business context into action for go-to-market teams.
