2X, Revlo and Walker Sands Name New Executives
2X appoints Chief Client Officer and Chief Financial and Operating Officer while Revlo and Walker Sands add AI and data analytics leaders.
2X appointed Emily Atkinson as Chief Client Officer and Drew Murphy as Chief Financial and Operating Officer. The subscription-based go-to-market services partner for B2B organizations made the announcements to expand its executive team.
2X Leadership Additions
Atkinson will lead the global client organization and unify strategy, execution, technology and AI as one GTM engine. She previously served as vice president and client partner at Epsilon and held roles at Brightfind.
Murphy will lead the newly established finance and operations function. Since its founding in 2017, 2X has achieved nearly 70 percent CAGR. Murphy is a four-time private equity-backed CFO with more than 25 years of experience.
According to Demand Gen Report, these moves strengthen client delivery, finance and operations amid rapid growth.
Revlo AI Marketing Hire
Paul Carpenter joined Revlo, an AI-driven business automation platform. He will focus on building autonomous marketing systems that streamline CRM, marketing automation, funnels, messaging and analytics from a unified dashboard.
Walker Sands Data Appointment
Walker Sands, an integrated B2B growth services agency, appointed Andrew Richardson as Senior Vice President of Data & Analytics. Richardson will lead the evolution of data, analytics and measurement capabilities and strengthen the agency's Outcome-based Marketing approach.
According to Demand Gen Report, Revlo and Walker Sands added leaders focused on AI-powered marketing systems and data analytics to improve automation, measurement and B2B outcomes.
