2X Acquires Knownwell, Values Combined Company Above $400M

2X announced on June 10 the acquisition of Knownwell, an AIaaS platform specializing in agentic artificial intelligence engineering, commercial intelligence, and next-generation GTM systems. The transaction values the combined company at more than $400 million according to Demand Gen Report.

Acquisition Terms and Positioning

2X, a subscription-based B2B go-to-market services company, stated the deal positions it as a human-agentic GTM services provider. The combination adds AI engineering, commercial intelligence, and global delivery capabilities. The acquisition strengthens 2X's ability to help B2B organizations unify data, automate workflows, and improve revenue performance across marketing, sales, and customer success.

Knownwell contributes a global team of AI engineers, data scientists, and commercial intelligence specialists along with a product-driven approach to AI engineering. Its integration forms the foundation of 2X's AI product layer, advancing delivery systems, agents, workflows, and client engagement models according to Demand Gen Report.

Leadership Transition

David DeWolf, founder and CEO of Knownwell and a member of the 2X board of directors since 2023, has been appointed CEO of 2X. 2X founder Dom Colasante will remain active in the business as founder and continue to serve on the leadership team.

New Technical Capabilities

The acquisition adds an intelligence layer that unifies data and automates agentic workflows across marketing, sales, and customer success. Knownwell's semantic AI scans Slack, email, and CRM communications to surface sentiment shifts, emerging concerns, and changes in account health. This supports customer success teams by analyzing conversations, emails, and project activity rather than software usage metrics alone.

The combined organization expands 2X's global footprint and technical capabilities as demand for modern B2B GTM systems rises, according to Demand Gen Report.