Brooks Running Generates 1,500 Ad Variations, Achieves 107% ROAS Lift

Brooks Running Expands Ad Testing With AI

Brooks Running used Adora’s AI platform to generate more than 1,500 on-brand ad variations across 40 products. The company had previously relied on a single photograph of one shoe in one colorway to serve every audience and channel. According to Demand Gen Report, the new output allowed testing across multiple colorways, angles, and settings while matching the look and feel of in-house creative.

Implementation Details

The platform enabled Brooks to place products in varied environments and test specific variables at scale. These included gym-based backgrounds versus other settings, shoes shown off-foot, and one-shoe versus two-shoe compositions. Performance data fed back into campaigns for real-time iteration.

Measured Outcomes

The partnership produced a 107% year-over-year increase in ROAS, a 53% reduction in cost per acquisition, and $1.8 million in incremental revenue on a flat budget. According to Demand Gen Report, these results came from expanded creative testing without an increase in marketing spend. Adora’s platform also supplied ongoing analysis of which creative elements drove results.

Budget and Scope

All gains occurred without growth in the marketing budget. The company has produced running footwear, apparel, and accessories since 1914. The AI-generated assets supported 40 products and replaced the prior one-size-fits-all approach with data-driven selection of winning variations.