2026 Demand Gen Benchmark Survey Opens on AI Workflow Value

The 2026 Demand Generation Benchmark Survey is now open to collect data on where artificial intelligence delivers value in B2B demand generation. The survey focuses on AI use across content drafting and scaling, predictive scoring, campaign optimization and workflow orchestration.

Survey Objectives

The 2026 Demand Generation Benchmark Survey aims to reveal where AI is delivering value across content, scoring, optimization and workflow orchestration according to Demand Gen Report. Participation from demand gen leaders helps create a more reliable benchmark for deciding what to automate, what to keep human and how to measure AI’s impact.

Current AI Deployment

Artificial intelligence has moved from test bench to tech stack. AI now drafts copy, scores leads and reroutes campaigns. The survey captures how B2B marketing teams are putting AI into production according to Demand Gen Report.

Specific Areas of Inquiry

This year’s benchmark seeks to learn how B2B marketers deploy AI in content drafting and scaling. It also examines how many teams trust AI for predictive scoring and whether those models beat rules-based systems. Additional questions cover which teams let AI adjust bids, budgets and targeting in real time plus how far AI has moved into workflow orchestration according to Demand Gen Report.

Participation Details

The survey turns collective experience into a clear picture of where AI moves the needle. Marketers are invited to share how their teams deploy AI, measure impact and adapt workflows.