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10 stories tagged #salesforce.

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Sales Ops

Salesforce Inc. introduces new AI agents to automate sales and support tasks

Salesforce Inc. introduced a series of artificial intelligence agents designed to make sales and technical support teams more productive. The agents are rolling out alongside a new version of Agentforce Coworker, an automation tool built into several of the company’s cloud services, according to [SiliconANGLE](https://siliconangle.com/2026/09/11/salesforce-introduces-new-ai-agents-to-automate-sales-support-tasks/).

Salesforce’s first new agent, Hunter, helps business-to-business salespeople...

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SaaS

Salesforce Completes Acquisition of Fin

Salesforce announced on September 10, 2026, that it has completed its acquisition of Fin, formerly Intercom. The move adds Fin's customer agent platform and technical AI team to Salesforce along with its global customer base of more than 30,000 companies, according to [Salesforce News](https://www.salesforce.com/news/press-releases/2026/09/10/salesforce-completes-acquisition-of-fin/).

Fin's platform is powered by the Fin model suite of proprietary AI models trained for customer experience.

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RevOps

Salesforce Previews Enterprise AI Harness and AI Control Plane

Salesforce Inc. previewed two offerings to help customers build and manage artificial intelligence agents. The company introduced Enterprise AI Harness and AI Control Plane according to [SiliconANGLE](https://siliconangle.com/2026/09/10/salesforce-introduces-enterprise-ai-harness-ai-control-plane/).

Enterprise AI Harness is a collection of technologies designed to improve the reliability and security of customers' AI agents.

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SaaS

Salesforce Q2 FY27 Revenue Hits $11.345B With 14% cRPO Growth

Salesforce reported Q2 FY27 results on August 26. Revenue reached $11.345B, up 11% year over year. Current remaining performance obligation rose to $33.5B, up 14% year over year and in constant currency. Non-GAAP EPS came in at $5.90, up 103%. The company raised FY27 revenue guidance to $46.1B-$46.4B.

cRPO growth reached 14% in Q2 FY27 after 10% in Q2 FY26 and 13% in Q1 FY27.

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RevOps

Backstory Retiers 141 Accounts in 3-4 Days with Four Connectors

Backstory completed an account tiering analysis covering 141 accounts in three to four days. Haya Kamola, who leads customer success at Backstory, presented the project at SaaStr AI Day. The same exercise previously required five teams working a full quarter. The board requested the tiering framework with a short turnaround.

Kamola first gathered input from account teams and senior leadership to describe specific customers that stood out.

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Marketing Ops

Holiday Reports Show Split Views on AI Shopping Role

Four reports released last week from Basis, Salesforce, Attentive, and Alchemer describe similar patterns in holiday shopper behavior while reaching different conclusions about AI, according to MarTech.

Attentive found that 71% of consumers plan to start holiday shopping before Black Friday, a 12 percentage-point increase from last year. Eighty-three percent begin planning before the shopping weekend, and most expect to continue after Cyber Monday.

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SaaS

Salesforce Rolls Out B2B Commerce Suite with Buyer Agent and AI Search

Salesforce recently released a suite of B2B Commerce updates that includes a 24/7 Buyer Agent built directly into B2B Commerce on Agentforce. The updates add agentic commerce, intent-driven search, omni-channel buying, and headless extensibility.

The Buyer Agent lets customers find products, manage orders, and complete purchases through natural conversation on channels such as WhatsApp and SMS. It recommends products with rich visuals instead of plain text.

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Marketing Ops

Salesforce unveils agentic marketing tools at Connections event

Salesforce unveiled a new set of agentic marketing tools at its Connections event in Chicago. The tools automate portions of the marketing workflow including prospect identification, content creation, campaign launches and performance optimization.

Salesforce highlighted two agents from Qualified. Piper identifies and qualifies inbound website visitors around the clock before routing prospects to sales teams.

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SaaS

Salesforce Signs Agreement to Acquire Contentful

Salesforce signed a definitive agreement to acquire Contentful. The company plans to combine the platform with its Data 360 and Agentforce offerings to deliver personalized, AI-assembled experiences at scale across channels.

Many enterprises currently rely on static, channel-specific content.

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RevOps

Salesforce Launches Agentforce Operations for Back-Office Automation

Salesforce launched Agentforce Operations today, a new tool designed to use AI agents for automating back-office processes across systems such as email, ERP, and collaboration tools, according to [MarTech](https://martech.org/salesforce-launches-agentforce-operations-to-automate-back-office-work/). This addresses the issue where companies have modernized customer-facing experiences but face delays from manual back-office tasks.

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