#salesforce

Salesforce Inc. has agreed to buy Cresta Intelligence Inc. for a reported $2.7 billion. The cloud giant announced the deal late Monday without disclosing financial terms, though The Information reported the $2.7 billion figure.

The transaction marks Salesforce's second multibillion-dollar purchase in the customer service market this year. It previously agreed to acquire Fin Inc., formerly Intercom Inc., for $3.6 billion. Salesforce also signed a $5.66 billion deal to buy Braze Inc. last month.

Salesforce announced it has signed a definitive agreement to acquire Braze for approximately $5.66 billion in enterprise value. Holders of Braze Class A common stock will receive $47.50 in cash per share.

The deal is expected to close in Salesforce's fiscal year 2028, pending shareholder approval and regulatory clearances.

ZoomInfo has been confirmed as one of the flagship data partners for Hunter, Salesforce’s new outbound sales agent built for Sales Cloud, according to [MarTech Series](https://martechseries.com/sales-marketing/crm/zoominfo-named-a-flagship-data-partner-for-hunter-salesforces-new-outbound-sales-agent/).

Zenkraft announced the launch of Zenkraft Shipping for Agentic Commerce, a Commerce App for Salesforce B2C Commerce Storefront Next. The app is available now in the Commerce App Registry.

The new app lets Storefront Next customers add estimated delivery dates, branded tracking, and return capabilities through an installable extension in Business Manager.

Salesforce announced a definitive agreement to acquire Listen Labs, an AI customer research platform that automates interviews and analysis. The transaction is expected to close in Salesforce’s fiscal fourth quarter of 2027, subject to regulatory approval.

Salesforce did not disclose financial terms.

Salesforce has signed a definitive agreement to acquire Listen Labs, an AI-powered customer research and human simulation platform. The transaction is expected to close in the fourth quarter of Salesforce’s fiscal year 2027, subject to customary closing conditions, according to [Salesforce News](https://www.salesforce.com/news/stories/salesforce-signs-definitive-agreement-to-acquire-listen-labs/).

Salesforce announced the agreement to buy Listen Labs to expand its customer and user...

Apollo has been selected as a flagship launch partner for Salesforce’s Hunter, a new outbound sales agent. The partnership will be announced at Salesforce’s Dreamforce conference in San Francisco.

Salesforce customers will be able to access Apollo’s network of 240 million contacts directly through Hunter, even without an Apollo subscription. Hunter can use Apollo’s sales intelligence to research accounts, find prospects, enrich contact information, and identify timely signals for outreach.

Adecco Group announced the global rollout of Salesforce Agentforce Coworker across 40 plus countries on September 15, 2026. The expansion follows a successful pilot in the UK and France.

The Adecco Group maintains an unlimited Agentforce 360 enterprise agreement with Salesforce. This agreement enables the company to scale agentic AI across its global operations. Agentforce Coworker is Salesforce's enterprise AI teammate embedded directly in the platform and powered by Anthropic's Claude.

Salesforce announced $27 million in new education grants. The new funding includes $18 million for public school districts in San Francisco, Oakland, New York City, Chicago, and Indianapolis, according to [Salesforce News](https://www.salesforce.com/news/press-releases/2026/09/14/27-million-in-new-education-grants-announcement/).

Of the $27 million, $18 million will support the San Francisco Unified School District, Oakland Unified School District, New York City Public Schools, Chicago Public...

Salesforce announced the launch of the Missionforce Military Fellowship. The 12-week Department of War SkillBridge program is designed to help transitioning service members move their military experience into careers in AI and technology.

The fellowship places participants alongside Missionforce Customer Success teams. Fellows receive hands-on technology training, mentorship, and Salesforce certification support.

Salesforce Inc. introduced a series of artificial intelligence agents designed to make sales and technical support teams more productive. The agents are rolling out alongside a new version of Agentforce Coworker, an automation tool built into several of the company’s cloud services, according to [SiliconANGLE](https://siliconangle.com/2026/09/11/salesforce-introduces-new-ai-agents-to-automate-sales-support-tasks/).

Salesforce’s first new agent, Hunter, helps business-to-business salespeople...

Salesforce announced on September 10, 2026, that it has completed its acquisition of Fin, formerly Intercom. The move adds Fin's customer agent platform and technical AI team to Salesforce along with its global customer base of more than 30,000 companies, according to [Salesforce News](https://www.salesforce.com/news/press-releases/2026/09/10/salesforce-completes-acquisition-of-fin/).

Fin's platform is powered by the Fin model suite of proprietary AI models trained for customer experience.

Salesforce Inc. previewed two offerings to help customers build and manage artificial intelligence agents. The company introduced Enterprise AI Harness and AI Control Plane according to [SiliconANGLE](https://siliconangle.com/2026/09/10/salesforce-introduces-enterprise-ai-harness-ai-control-plane/).

Enterprise AI Harness is a collection of technologies designed to improve the reliability and security of customers' AI agents.

Salesforce reported Q2 FY27 results on August 26. Revenue reached $11.345B, up 11% year over year. Current remaining performance obligation rose to $33.5B, up 14% year over year and in constant currency. Non-GAAP EPS came in at $5.90, up 103%. The company raised FY27 revenue guidance to $46.1B-$46.4B.

cRPO growth reached 14% in Q2 FY27 after 10% in Q2 FY26 and 13% in Q1 FY27.

Backstory completed an account tiering analysis covering 141 accounts in three to four days. Haya Kamola, who leads customer success at Backstory, presented the project at SaaStr AI Day. The same exercise previously required five teams working a full quarter. The board requested the tiering framework with a short turnaround.

Kamola first gathered input from account teams and senior leadership to describe specific customers that stood out.

Four reports released last week from Basis, Salesforce, Attentive, and Alchemer describe similar patterns in holiday shopper behavior while reaching different conclusions about AI, according to MarTech.

Attentive found that 71% of consumers plan to start holiday shopping before Black Friday, a 12 percentage-point increase from last year. Eighty-three percent begin planning before the shopping weekend, and most expect to continue after Cyber Monday.

Salesforce recently released a suite of B2B Commerce updates that includes a 24/7 Buyer Agent built directly into B2B Commerce on Agentforce. The updates add agentic commerce, intent-driven search, omni-channel buying, and headless extensibility.

The Buyer Agent lets customers find products, manage orders, and complete purchases through natural conversation on channels such as WhatsApp and SMS. It recommends products with rich visuals instead of plain text.

Salesforce unveiled a new set of agentic marketing tools at its Connections event in Chicago. The tools automate portions of the marketing workflow including prospect identification, content creation, campaign launches and performance optimization.

Salesforce highlighted two agents from Qualified. Piper identifies and qualifies inbound website visitors around the clock before routing prospects to sales teams.

Salesforce signed a definitive agreement to acquire Contentful. The company plans to combine the platform with its Data 360 and Agentforce offerings to deliver personalized, AI-assembled experiences at scale across channels.

Many enterprises currently rely on static, channel-specific content.

Salesforce launched Agentforce Operations today, a new tool designed to use AI agents for automating back-office processes across systems such as email, ERP, and collaboration tools, according to [MarTech](https://martech.org/salesforce-launches-agentforce-operations-to-automate-back-office-work/). This addresses the issue where companies have modernized customer-facing experiences but face delays from manual back-office tasks.