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Backstory completed an account tiering analysis covering 141 accounts in three to four days. Haya Kamola, who leads customer success at Backstory, presented the project at SaaStr AI Day. The same exercise previously required five teams working a full quarter. The board requested the tiering framework with a short turnaround.
Kamola first gathered input from account teams and senior leadership to describe specific customers that stood out.
Four reports released last week from Basis, Salesforce, Attentive, and Alchemer describe similar patterns in holiday shopper behavior while reaching different conclusions about AI, according to MarTech.
Attentive found that 71% of consumers plan to start holiday shopping before Black Friday, a 12 percentage-point increase from last year. Eighty-three percent begin planning before the shopping weekend, and most expect to continue after Cyber Monday.
Salesforce recently released a suite of B2B Commerce updates that includes a 24/7 Buyer Agent built directly into B2B Commerce on Agentforce. The updates add agentic commerce, intent-driven search, omni-channel buying, and headless extensibility.
The Buyer Agent lets customers find products, manage orders, and complete purchases through natural conversation on channels such as WhatsApp and SMS. It recommends products with rich visuals instead of plain text.
Salesforce unveiled a new set of agentic marketing tools at its Connections event in Chicago. The tools automate portions of the marketing workflow including prospect identification, content creation, campaign launches and performance optimization.
Salesforce highlighted two agents from Qualified. Piper identifies and qualifies inbound website visitors around the clock before routing prospects to sales teams.
Salesforce signed a definitive agreement to acquire Contentful. The company plans to combine the platform with its Data 360 and Agentforce offerings to deliver personalized, AI-assembled experiences at scale across channels.
Many enterprises currently rely on static, channel-specific content.
Salesforce launched Agentforce Operations today, a new tool designed to use AI agents for automating back-office processes across systems such as email, ERP, and collaboration tools, according to [MarTech](https://martech.org/salesforce-launches-agentforce-operations-to-automate-back-office-work/). This addresses the issue where companies have modernized customer-facing experiences but face delays from manual back-office tasks.