ZoomInfo Named Flagship Data Partner for Salesforce Hunter

ZoomInfo has been confirmed as one of the flagship data partners for Hunter, Salesforce’s new outbound sales agent built for Sales Cloud, according to MarTech Series. Salesforce customers using Hunter can combine CRM and sales context with ZoomInfo intelligence to research accounts, find relevant prospects, and prepare personalized outreach, all within Salesforce.

How the integration works

Hunter combines a seller’s CRM and sales context with live ZoomInfo intelligence to prioritize accounts, identify relevant prospects, and inform next actions inside the workflow sellers already use. ZoomInfo supplies the external view of the market that CRM data alone cannot provide. Hunter draws on verified company and contact data, intent signals, news, and more from ZoomInfo’s GTM Context Graph, which covers more than 100 million companies, 500 million contacts, and billions of signals. Data access is built into Hunter, so Salesforce customers can use ZoomInfo intelligence without a separate login or tool switch.

Governance and access

Teams already using ZoomInfo in Salesforce keep everything they rely on today, and Hunter adds another place where that intelligence shows up. Governance stays tied to existing permissions. Hunter operates within Salesforce’s permission and approval model, and ZoomInfo data access follows existing ZoomInfo and Salesforce controls. Organizations keep visibility into what the agent did, which data it used, and who approved each action.

What it means for revenue teams

Sales ops and RevOps teams can reduce time spent on manual research because Hunter surfaces funding events, new revenue leaders, and contacts outside the CRM. Outreach drafts are generated from verified signals inside the existing Sales Cloud workflow, subject to rep approval. Permissions and approval rules remain unchanged, so existing governance processes continue to apply without new contracts or tool switches.