Storyblok Report Shows Tech Limits Slow GTM Delivery

New data from the Storyblok Global Speed-to-Market Benchmark Report identifies approval processes, developer dependencies, and tech constraints as primary barriers to faster go-to-market performance. Only 22.5% of teams say they consistently deliver at the pace the market demands, according to MarTech.

Approval Process Bottleneck

The approval process is the single biggest bottleneck in the GTM workflow, cited by more than 50% of teams. More than half go through three or more rounds of content revisions, and nearly one in five endure five or more. Only 50% of teams say their CMS even somewhat supports speedy go-to-market, according to MarTech.

Developer Dependencies

Thirty-eight percent of marketing and digital teams need developer support for most or every campaign. More than a third of developers spend between a quarter and half of their working time supporting GTM campaigns. Forty-two percent say their tech platform makes that support more complex than necessary.

Tech Limitations and Costs

Nearly a third of GTM teams cite tech limitations as a major cause of slow delivery. The main issues are complex deployment processes at 39%, tool integration problems at 25%, and fragmented or outdated systems at 14%. These constraints remain largely invisible until deadlines are missed, according to MarTech.