Demandbase Launches Three New AI Agents at GO Conference

Demandbase announced the launch of three new AI agents at its annual GO conference in New York City. The agents extend the company's agentic marketing capabilities to help B2B marketers address business-to-agent strategies.

AEO Agent for Brand Visibility

The AEO Agent tracks and influences how AI assistants portray brands down to specific members of the buying group. Marketers can compare how major AI assistants describe their company, assess visibility across questions, and identify sources informing AI-generated answers. They can also spot outdated information and content gaps then activate Demandbase agents to improve positioning.

Campaign Agent, Audience Agent and Architecture

The Campaign Agent connects campaigns to revenue goals, identifies performance gaps and recommends adjustments. The Audience Agent builds and maintains audiences based on ideal customer profiles, buying groups and account activity. These capabilities build on the recent launch of Mojo and use a headless architecture with APIs and Model Context Protocol connections.

What it means for revenue teams

Revenue teams gain the ability to identify anonymous AI-driven traffic at the account and contact level. This information can inform sales outreach based on where buyers are in their journey. The agents reduce manual work and keep teams focused on strategic decisions.