6 stories tagged #acquisition.
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Yes& has acquired Modo Modo, a B2B-focused agency. The transaction expands Yes& capabilities in branding, omnichannel media, sales enablement and strategic growth for enterprise clients according to [Demand Gen Report](https://www.demandgenreport.com/industry-news/news-brief/yes-acquires-modo-modo-expanding-b2b-marketing-presence/53539/).
Modo Modo serves clients in healthcare, fintech, manufacturing, energy and technology sectors.
2X announced on June 10 the acquisition of Knownwell, an AIaaS platform specializing in agentic artificial intelligence engineering, commercial intelligence, and next-generation GTM systems. The transaction values the combined company at more than $400 million according to [Demand Gen Report](https://www.demandgenreport.com/industry-news/news-brief/2x-acquires-knownwell-to-build-the-first-gtm-human-agentic-services-company/53395/).
2X, a subscription-based B2B go-to-market services company,...
Insider One acquired Bluecore, a retail MarTech serving more than 400 U.S. enterprise brands.
Insider One acquired Bluecore to strengthen its data infrastructure and expand autonomous customer engagement for enterprise retail brands. Bluecore’s Transparent ID Network adds retail identity coverage and shopper event data to support Insider One’s AI-driven engagement platform.
Salesforce signed a definitive agreement to acquire Contentful. The company plans to combine the platform with its Data 360 and Agentforce offerings to deliver personalized, AI-assembled experiences at scale across channels.
Many enterprises currently rely on static, channel-specific content.
Publicis Groupe entered into an agreement to acquire LiveRamp on Sunday. The transaction values the company at $38.5 per share in an all-cash deal, representing a 29.8 percent premium over LiveRamp's closing share price on May 15.
LiveRamp operates as a data collaboration platform. It supplies identity resolution, privacy-safe data collaboration, data clean rooms, cross-platform measurement, and first-party data activation.
Greenfire Strategy, a Cleveland-based B2B marketing and revenue growth consultancy, has acquired 21b Consulting, according to Demand Gen Report. The acquisition integrates 21b's expertise in HubSpot implementation and revenue operations with Greenfire's brand, content, and demand generation capabilities to strengthen growth strategies for mid-market companies.
The move brings together two HubSpot-native teams, allowing Greenfire to deliver a more complete path from strategy to execution for...