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Salesforce signed a definitive agreement to acquire Contentful. The company plans to combine the platform with its Data 360 and Agentforce offerings to deliver personalized, AI-assembled experiences at scale across channels.
Many enterprises currently rely on static, channel-specific content.
Publicis Groupe entered into an agreement to acquire LiveRamp on Sunday. The transaction values the company at $38.5 per share in an all-cash deal, representing a 29.8 percent premium over LiveRamp's closing share price on May 15.
LiveRamp operates as a data collaboration platform. It supplies identity resolution, privacy-safe data collaboration, data clean rooms, cross-platform measurement, and first-party data activation.
Greenfire Strategy, a Cleveland-based B2B marketing and revenue growth consultancy, has acquired 21b Consulting, according to Demand Gen Report. The acquisition integrates 21b's expertise in HubSpot implementation and revenue operations with Greenfire's brand, content, and demand generation capabilities to strengthen growth strategies for mid-market companies.
The move brings together two HubSpot-native teams, allowing Greenfire to deliver a more complete path from strategy to execution for...