#acquisition

Salesforce Inc. has agreed to buy Cresta Intelligence Inc. for a reported $2.7 billion. The cloud giant announced the deal late Monday without disclosing financial terms, though The Information reported the $2.7 billion figure.

The transaction marks Salesforce's second multibillion-dollar purchase in the customer service market this year. It previously agreed to acquire Fin Inc., formerly Intercom Inc., for $3.6 billion. Salesforce also signed a $5.66 billion deal to buy Braze Inc. last month.

Salesforce announced it has signed a definitive agreement to acquire Braze for approximately $5.66 billion in enterprise value. Holders of Braze Class A common stock will receive $47.50 in cash per share.

The deal is expected to close in Salesforce's fiscal year 2028, pending shareholder approval and regulatory clearances.

Salesforce announced a definitive agreement to acquire Listen Labs, an AI customer research platform that automates interviews and analysis. The transaction is expected to close in Salesforce’s fiscal fourth quarter of 2027, subject to regulatory approval.

Salesforce did not disclose financial terms.

Salesforce has signed a definitive agreement to acquire Listen Labs, an AI-powered customer research and human simulation platform. The transaction is expected to close in the fourth quarter of Salesforce’s fiscal year 2027, subject to customary closing conditions, according to [Salesforce News](https://www.salesforce.com/news/stories/salesforce-signs-definitive-agreement-to-acquire-listen-labs/).

Salesforce announced the agreement to buy Listen Labs to expand its customer and user...

Salesforce announced on September 10, 2026, that it has completed its acquisition of Fin, formerly Intercom. The move adds Fin's customer agent platform and technical AI team to Salesforce along with its global customer base of more than 30,000 companies, according to [Salesforce News](https://www.salesforce.com/news/press-releases/2026/09/10/salesforce-completes-acquisition-of-fin/).

Fin's platform is powered by the Fin model suite of proprietary AI models trained for customer experience.

Bending Spoons is acquiring Airtable in an all-cash deal at a $1.285B enterprise value. With Airtable’s net cash, that equates to roughly $2.25B of equity value. The transaction is expected to close by year end, subject to regulatory approval.

Bending Spoons cited approximately $480M ARR as of June 2026 after a pre-signing reorganization that transferred assets and liabilities relating to the Hyperagent business line into a separate entity. The deal values the company at 2.7x ARR.

Yes& has acquired Modo Modo, a B2B-focused agency. The transaction expands Yes& capabilities in branding, omnichannel media, sales enablement and strategic growth for enterprise clients according to [Demand Gen Report](https://www.demandgenreport.com/industry-news/news-brief/yes-acquires-modo-modo-expanding-b2b-marketing-presence/53539/).

Modo Modo serves clients in healthcare, fintech, manufacturing, energy and technology sectors.

2X announced on June 10 the acquisition of Knownwell, an AIaaS platform specializing in agentic artificial intelligence engineering, commercial intelligence, and next-generation GTM systems. The transaction values the combined company at more than $400 million according to [Demand Gen Report](https://www.demandgenreport.com/industry-news/news-brief/2x-acquires-knownwell-to-build-the-first-gtm-human-agentic-services-company/53395/).

2X, a subscription-based B2B go-to-market services company,...

Insider One acquired Bluecore, a retail MarTech serving more than 400 U.S. enterprise brands.

Insider One acquired Bluecore to strengthen its data infrastructure and expand autonomous customer engagement for enterprise retail brands. Bluecore’s Transparent ID Network adds retail identity coverage and shopper event data to support Insider One’s AI-driven engagement platform.

Salesforce signed a definitive agreement to acquire Contentful. The company plans to combine the platform with its Data 360 and Agentforce offerings to deliver personalized, AI-assembled experiences at scale across channels.

Many enterprises currently rely on static, channel-specific content.

Publicis Groupe entered into an agreement to acquire LiveRamp on Sunday. The transaction values the company at $38.5 per share in an all-cash deal, representing a 29.8 percent premium over LiveRamp's closing share price on May 15.

LiveRamp operates as a data collaboration platform. It supplies identity resolution, privacy-safe data collaboration, data clean rooms, cross-platform measurement, and first-party data activation.

Greenfire Strategy, a Cleveland-based B2B marketing and revenue growth consultancy, has acquired 21b Consulting, according to Demand Gen Report. The acquisition integrates 21b's expertise in HubSpot implementation and revenue operations with Greenfire's brand, content, and demand generation capabilities to strengthen growth strategies for mid-market companies.

The move brings together two HubSpot-native teams, allowing Greenfire to deliver a more complete path from strategy to execution for...