2 stories tagged #sales-alignment.
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The 2026 Demand Gen Benchmark Survey is open for B2B marketing teams to document how they are adjusting budgets, measurement practices and workflows.
According to [Demand Gen Report](https://www.demandgenreport.com/blog/take-the-2026-demand-gen-benchmark-survey-help-shape-what-comes-next/53760/), the survey captures strategies on AI adoption, attribution, sales alignment and pipeline performance so participants can compare their priorities with peers.
The survey examines where teams are...
At B2BMX 2026, Pam Didner presented a session titled Building an Actionable Go-To-Market Plan Executives Actually Approve. According to [Demand Gen Report](https://www.demandgenreport.com/industry-news/feature/pam-didner-shows-how-to-build-a-gtm-plan-executives-can-actually-approve-lesson-learned-ar-b2bmx/53239/), she stated that GTM plans rarely fail because the product is weak and instead fail when product strategy, sales priorities and marketing execution do not connect.
Didner opened by...