5 stories tagged #sales-alignment.
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The 2026 Demand Generation Benchmark Survey closes September 11 according to [Demand Gen Report](https://www.demandgenreport.com/blog/take-the-2026-demand-gen-benchmark-survey-today/54223/). After the deadline the data set locks. Responses received before that date add to the picture of how B2B marketing teams adapt to shifting budgets and AI workflows.
The survey gathers input on budget priorities including ABM/ABX, content, personalization, intent data and AI-powered platforms.
Demand Gen Report has opened the 2026 Demand Generation Benchmark Survey to collect input from demand gen leaders on sales and marketing alignment practices.
The survey focuses on how B2B teams structure shared goals, define handoffs and enforce accountability.
Aligned teams share one revenue number, one set of metrics and a formal SLA on lead handoff according to [Demand Gen...
Demand Gen Report examines how AI is changing demand generation by requiring teams to emphasize strategic judgment, trusted content, and sales-marketing alignment instead of content volume.
The modern CMO position has shifted from five years ago as AI prompts questions about which marketing tasks can be automated and which require human oversight.
The 2026 Demand Gen Benchmark Survey is open for B2B marketing teams to document how they are adjusting budgets, measurement practices and workflows.
According to [Demand Gen Report](https://www.demandgenreport.com/blog/take-the-2026-demand-gen-benchmark-survey-help-shape-what-comes-next/53760/), the survey captures strategies on AI adoption, attribution, sales alignment and pipeline performance so participants can compare their priorities with peers.
The survey examines where teams are...
At B2BMX 2026, Pam Didner presented a session titled Building an Actionable Go-To-Market Plan Executives Actually Approve. According to [Demand Gen Report](https://www.demandgenreport.com/industry-news/feature/pam-didner-shows-how-to-build-a-gtm-plan-executives-can-actually-approve-lesson-learned-ar-b2bmx/53239/), she stated that GTM plans rarely fail because the product is weak and instead fail when product strategy, sales priorities and marketing execution do not connect.
Didner opened by...