Demand Gen Report Launches 2026 Sales and Marketing Alignment Survey

Demand Gen Report has opened the 2026 Demand Generation Benchmark Survey to collect input from demand gen leaders on sales and marketing alignment practices.

The survey focuses on how B2B teams structure shared goals, define handoffs and enforce accountability.

Alignment Practices in the Survey

Aligned teams share one revenue number, one set of metrics and a formal SLA on lead handoff according to Demand Gen Report.

Feuding teams defend separate scorecards and treat handoffs as a suggestion sales can ignore.

The survey examines shared goals, shared metrics, go-to-market coordination and lead handoff agreements.

Survey Scope

The 2026 Demand Generation Benchmark Survey turns the collective experience of hundreds of demand gen leaders into a clear picture of how B2B teams structure shared goals, define handoffs and enforce accountability according to Demand Gen Report.

It shows how peers structure shared goals, define handoffs and enforce accountability so teams can pressure-test their own go-to-market motion.

Participation Details

The survey captures how B2B marketing teams are closing the gap with sales.

Marketers can share how their team is coordinating with sales, measuring impact and adapting to market conditions by taking the 2026 Demand Generation Benchmark Survey according to Demand Gen Report.