2026 Demand Gen Benchmark Survey Closes September 11
B2B marketers can submit responses to the 2026 Demand Generation Benchmark Survey until September 11 according to Demand Gen Report.
The 2026 Demand Generation Benchmark Survey closes September 11 according to Demand Gen Report. After the deadline the data set locks. Responses received before that date add to the picture of how B2B marketing teams adapt to shifting budgets and AI workflows.
Survey Topics
The survey gathers input on budget priorities including ABM/ABX, content, personalization, intent data and AI-powered platforms. It addresses the lead quality reset from raw MQL volume toward qualified sales-ready opportunities. Additional sections cover AI use in content drafting, predictive scoring, campaign optimization and workflow orchestration. Revenue attribution questions focus on sourced revenue, influenced pipeline and customer expansion. Sales and marketing alignment topics include shared goals and coordinated go-to-market execution.
Value of Participation
Findings from the survey show how peers allocate budget, rank priorities and measure success according to Demand Gen Report. The data set becomes more useful as more marketers respond before September 11.
How to Respond
The survey takes a few minutes. Participants answer questions on pipeline building, impact measurement and adaptation to market changes. Responses must arrive by September 11 to shape the benchmarks.
