6 stories tagged #email-marketing.
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According to [MarTech](https://martech.org/ai-is-not-the-skill-email-marketers-need-most/), 35% of companies prioritize AI skills when hiring email marketing teams based on Litmus The State of Email 2026 findings. At the same time, 31% of teams prioritize email campaign strategy and planning.
The MarTech article states that AI serves as a tool for drafting campaign copy, suggesting subject lines, generating content variations, and revealing patterns.
According to MarTech, 35% of companies now prioritize AI skills when hiring for email marketing teams, making it the leading skill cited in The State of Email 2026 report.
Nearly a third (31%) of teams prioritize email campaign strategy and planning. Marketing automation and workflow development ranks next at 27%. Data analysis and reporting follows at 24%.
Intuit announced this week it will cut approximately 3,000 jobs, representing 17 percent of its global workforce. The move affects the 11 million businesses that use Mailchimp. Mailchimp is not shutting down, but Intuit is reducing investments in the platform according to [MarTech](https://martech.org/what-intuits-layoffs-mean-for-mailchimp-customers/).
Intuit purchased Mailchimp for $12 billion as part of its small-business strategy.
Small businesses surveyed for Constant Contact’s Small Business Now report expect to raise both marketing budgets and time spent on marketing in 2026. More than 1,500 small business owners were polled on their plans amid current economic conditions.
68% of small business owners expect their marketing budgets to increase in 2026. 74% expect the time they spend on marketing to increase this year.
On March 31, Gmail introduced AI Inbox, a feature that uses AI to summarize and prioritize emails, aiming to help users manage their inboxes without reaching Inbox Zero. This announcement, as detailed in the source, involves AI deciding which emails matter before users scroll, potentially affecting how emails from marketers are seen, given that Gmail users account for more than 25% of the world’s inboxes.
On March 31, Gmail announced AI Inbox, a feature designed to prioritize emails using AI, potentially allowing users to avoid reaching Inbox Zero by having AI decide which emails matter most. This development builds on Google's history of using AI in products like search, where it answers queries directly.