2 stories tagged #leadership.
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2X appointed Emily Atkinson as Chief Client Officer and Drew Murphy as Chief Financial and Operating Officer. The subscription-based go-to-market services partner for B2B organizations made the announcements to expand its executive team.
Atkinson will lead the global client organization and unify strategy, execution, technology and AI as one GTM engine.
Marketing teams now have more ways than ever to create, distribute, adapt, and measure content. Technology has made production faster while templates have made execution more efficient and automation has made scale feel increasingly achievable. However more creative output does not automatically translate into greater marketing impact according to [MarTech](https://martech.org/why-scaling-creative-is-really-a-leadership-challenge/).
The challenge is enabling creative work to remain effective...