tvScientific by Pinterest Launches Certified Measurement Partner Program
tvScientific by Pinterest introduces a Certified Measurement Partner Program integrating providers for CTV and Performance TV attribution and incrementality.
Performance TV advertising platform tvScientific by Pinterest has launched its Certified Measurement Partner Program. The initiative recognizes trusted measurement providers that meet standards for accuracy, transparency, and performance across Performance TV campaigns.
Program Objectives
The program gives advertisers transparent and interoperable ways to measure CTV and Performance TV outcomes. It strengthens the company’s measurement ecosystem by integrating partners across attribution, incrementality, media mix modeling, and optimization.
As Performance TV evolves into a core investment channel, the program addresses the need for reliable measurement of outcomes across streaming environments according to Demand Gen Report.
Launch Partners and Capabilities
Launch partners INCRMNTAL, Measured, Singular, and WorkMagic power the initial rollout. Powered by proprietary deterministic ID technology, tvScientific connects streaming exposure to outcomes across traffic, sales, installs, and conversions.
Through certified integrations, advertisers access attribution, media mix modeling, incrementality testing, and causal measurement solutions.
Executive Statements
Jason Fairchild, CEO of tvScientific by Pinterest, stated that the program delivers measurement interoperability and flexibility for any chosen measurement partner.
Susan Kuo, COO and Co-founder at Singular, noted that the partnership helps connect exposure, spend, and outcomes across CTV and mobile for a unified performance view.
The Certified Measurement Partner Program expands tvScientific by Pinterest’s network of trusted measurement solutions according to Demand Gen Report.
